With the Spring Festival approaching, the marketing war of retail enterprises has begun.
On January 15, Gome and China Business Federation announced the opening of Gome retail year of the tiger Festival.
In recent years, with the gradual rise of the “Spring Festival of new year goods”, the new year goods Festival has become an indispensable and important link for consumers to celebrate the new year, and has evolved into a variety of New Year activities.
expand domestic demand, promote consumption and benefit people’s livelihood
It is understood that Gome will give full play to the advantages of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) dual platform linkage, activate the consumption demand of the Spring Festival and provide one-stop procurement.
Jiang Ming, President of the China Federation of Commerce, said: “during this annual goods Festival, Gome will give full play to the advantages of retail enterprises, comprehensively protect consumers\’ shopping needs, and provide consumers with high-quality, cheap, rich and diverse new year products.”
Wang Bo, CEO of Gome, said: “as a practitioner of the all retail sharing platform, Gome will take the six platforms as the cornerstone, reshape the development pattern of the retail industry with all links, all scenes and all modes, and bring the Spring Festival of consumption upgrading.”
Wang Bo said that as an important platform for the online landing of the National New Year Festival, the “really happy” app “Tiger Tiger New Year Festival” will create five activity periods, such as happy New Year street and scavenging supply station.
During the new year’s festival, Gome offline stores also sent super benefits, launching a series of activities such as new year’s explosive products as low as 7 fold, single products as high as 10%, old for new subsidies and so on. GOME stores in various regions will also give play to local characteristics and prepare popular household appliances and sets of products for consumers together with local China Federation of Commerce organizations.
In the super live broadcast of the “Tiger New Year Festival”, focusing on the consumption scene of new year goods, Gome expanded its product line, including digital communication, household daily use, fresh and delicious food, etc.
Li Bao, Deputy Secretary General of the China Federation of Commerce, also said: “I hope you will support the Gome New Year Festival and Rural Revitalization.”
service upgrade
With the younger generation becoming the main force of consumption during the Spring Festival and the gradual deepening of consumption upgrading, new consumption is the key layout direction of Gome tiger year goods Festival.
Gome’s “really happy” product selection service is opened this year’s goods Festival.
As early as last year, “zhenhappy” and the China Federation of Commerce jointly started the group standard formulation of the retail buyer Standard Specification on the basis of the “true selection” standard.
It is understood that zhenhappy’s “strict selection of good stores” channel will also continue to make efforts to strictly select merchants through the “4 + n” standard, strictly ensure the quality of merchants, goods and services, and realize service upgrading. GOME stores also adhere to the concept of “service does not close” during the Spring Festival.
This year’s festival is just the beginning. Recently, Jingdong, Suning and other retail e-commerce enterprises have also announced that they will launch their own Spring Festival Promotion. Their main efforts are to trade in the old for the new and help upgrade the consumption of the Spring Festival.
