On January 16, the national development and Reform Commission issued the notice on doing a good job in promoting consumption in the near future, which proposed to adhere to stabilizing and expanding consumption under the condition of normalization of epidemic prevention and control, and prevent simplification, “one size fits all” and “layer by layer” prevention and control. Guide e-commerce enterprises to open the “no closing” mode of the Spring Festival, and hold online promotional activities such as annual purchase and catch-up.
Source: National Development and Reform Commission
The notice puts forward 10 work initiatives:
take measures according to local conditions to meet residents\’ festival consumption needs. adhere to the normalization of epidemic prevention and control, stabilize and expand consumption, implement local main responsibilities, prevent simplification, “one size fits all” and “layer by layer” prevention and control, and minimize the impact on people’s production and life. In low-risk areas, we should ensure the rational short-distance flow and normal consumption activities of urban and rural residents in the region. We will effectively strengthen the supply of daily necessities to ensure that daily necessities are not out of stock and are constantly on file.
To meet the needs of the elderly to reunite with their children’s residence, we should do a good job in the travel services of the elderly and other special groups combining tradition and intelligence, online and offline.
We will allocate public transport capacity in an orderly manner, actively provide non-contact and less gathered consumption projects and social services, and facilitate residents\’ consumption at the “door of their homes”. Innovate and enrich New Year’s meals, encourage the provision of multi category packages, self catering, online booking of new year’s Eve food materials and other services, and encourage the production and sale of semi-finished products and “clean dishes on the market”.
create an upgraded version of online festival consumption. guide e-commerce enterprises to open the “no closing” mode of the Spring Festival, and hold online promotional activities such as annual goods purchase and catch-up collection. Combined with the characteristics of the festival, we will launch more customized, intelligent and green commodities, focusing on promoting high-quality and characteristic products such as brand Shenzhen Agricultural Products Group Co.Ltd(000061) , geographical indication products and time-honored brands.
Carry out various forms of promotional activities, and where conditions permit, jointly issue consumption coupons and people-friendly coupons to enterprises. Support family consumption of filial piety culture, and encourage the launch of “one-stop shopping” cheap new year gift packages for the elderly, children and other groups. Maintain the market order of the Spring Festival, and prohibit unfair competition, “one out of two”, “big data ripening”, sales of infringing, fake and shoddy goods and other illegal acts.
effectively expand county rural consumption. support the development of new energy vehicles to the countryside, encourage places where conditions permit to carry out green smart appliances to the countryside, and promote the consumption of rural residents by means of enterprises transferring profits and reducing the down payment ratio. Guide production enterprises to actively develop daily consumer goods, large household appliances, building materials, furniture and automobiles suitable for the rural market, and promote the upgrading of rural durable consumer goods. Accelerate the penetration of the county’s rural e-commerce system and express logistics distribution system, support the extension and expansion of large commercial circulation enterprises, e-commerce platforms and other service enterprises to rural areas, and accelerate the introduction of brand consumption and quality consumption into rural areas.
We will expand the coverage of rural e-commerce, enrich express delivery and Shenzhen Agricultural Products Group Co.Ltd(000061) brokerage services at village level commercial outlets, and meet the needs of rural residents for convenient consumption and nearby sales. We will improve the service quality of rural tourism, leisure agriculture, health care for the elderly and home stay economy, and launch a number of rural tourism routes with the theme of Spring Festival folk customs, so as to attract urban residents to spend in the countryside while improving epidemic prevention and control measures.
take advantage of the trend to expand residents’ ice and snow consumption. in combination with holding a simple, safe and wonderful winter Olympic Games and winter Paralympic Games, actively implement the action plan for the development of ice and snow tourism, vigorously expand the ice and snow competition performance market, create ice and snow sports brand events, further enhance the participation of ice and snow consumption in the North and fully tap the potential of ice and snow consumption in the south.
Strengthen the publicity and promotion of high-quality ice and snow tourism routes, and enrich the supply of peripheral tourism, suburban tourism and ice and snow tourism products. Strengthen the construction of ice and snow tourism facilities, and promote the creation of indoor and outdoor ice and snow consumption scenes integrating fitness and leisure, competition performance, sports training and cultural experience. Carry out colorful ice and snow consumption activities, optimize transportation and communication, equipment sales and leasing, emergency rescue and other services, and encourage the reduction of ticket prices and parking fees.
vigorously improve the supply of cultural, tourism and leisure services. increase the supply of cultural and sports programs such as online TV, online movies and live events during the Spring Festival, and encourage online video platforms to show films at limited time and low price. Carry forward the great party building spirit and carry out online exhibition and broadcasting activities.
Hold digital culture and tourism consumption experience activities to promote the development of online broadcasting market. Support social forces to build intelligent gyms and develop online fitness courses. We will implement measures such as “two code” joint inspection, wearing masks, body temperature measurement, maintaining spacing, booking and flow restriction, and improve the functions of online booking, contactless service and intelligent tour guide for scenic spots and cultural venues, so as to better meet the leisure consumption needs of the masses. We will innovate new year decorations such as flowers and New Year pictures, encourage rational use of intangible cultural heritage resources, and launch cultural and creative products with the theme of the Spring Festival.
further stimulate the new vitality of smart retail. promote the digital transformation and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) coordination of physical shopping malls, supermarkets and convenience stores, develop new retail formats such as warehousing member stores and “store to home” services, accelerate the cultivation of new scenes of experiential and immersive consumption, and improve the level of consumption intelligence and convenience.
Encourage office buildings, residential areas and community business districts to speed up the layout of supporting smart supermarkets, smart stores, smart bookstores and smart pharmacies, optimize new business services such as self delivery cabinets and cloud cabinets, develop contactless transaction services, and meet new consumer needs such as “home economy” and “cloud life”.
actively develop green consumption. vigorously promote green certification products, promote the wide acceptance of green certification results, promote e-commerce platforms, shopping malls, supermarkets and other circulation enterprises to set up green low-carbon product zones, carry out Wuxi Online Offline Communication Information Technology Co.Ltd(300959) exhibition activities, and expand residents’ green consumption market.
Encourage qualified places to give appropriate subsidies or loan interest discounts to consumer goods such as green building materials and low-carbon energy-saving products. We will accelerate the construction of a recycling system for waste materials. Support home appliance, furniture and other enterprises to carry out activities of “replacing the old with the new” and “replacing the old with the abandoned”, strengthen the publicity and interpretation of the standard of safe service life of home appliances, and encourage the rational renewal of home appliances.
promote the healthy development of housing consumption. strengthen the expected guidance, explore new development models, adhere to the simultaneous development of rental and purchase, accelerate the development of long-term rental housing market, and gradually make rental and purchase housing have the same right to enjoy public services.
We will promote the construction of affordable housing and expand the supply of affordable rental housing, focusing on cities with large population inflows and high house prices. Support the commercial housing market to better meet the reasonable housing needs of buyers. Implement policies to promote the virtuous circle and healthy development of the real estate industry.
implement the relief policies for small, medium and micro enterprises. starting from improving consumption expectations and ensuring consumption supply at both ends, continue to do a good job in the “six stabilities” and “six guarantees”, especially to ensure employment, people’s livelihood and market players, and implement various tax reduction and fee reduction policies.
We will improve the regular assistance mechanism for enterprises to stabilize their posts, strengthen unemployment insurance to support enterprises to stabilize their posts, implement the policy of returning stable posts, carry out large-scale vocational skills training with enterprises as the main body, and work together to stabilize jobs, prevent unemployment, improve skills and increase income. Strengthen the rectification of accounts owed to small and medium-sized enterprises in accordance with laws and regulations.
make every effort to ensure the basic living consumption of groups such as poor people. we will strengthen the bottom-up guarantee for the poor, implement the basic living assistance system and the special assistance systems for medical treatment, education, housing, employment and disaster victims, effectively ensure the payment of wages to migrant workers, and do everything possible to meet the basic living and consumption needs of the poor.
We will implement the linkage mechanism between social assistance and security standards and rising prices, and where conditions permit, we can appropriately distribute Festival subsidies or temporary living subsidies to people in need in combination with reality. We will deepen the activities of trade unions to send warmth, carry out visits and condolences, help solve practical problems and difficulties, implement reasonable welfare benefits, and ensure that employees have a warm holiday.
