It is the wish of countless migrant workers to go home for reunion before New Year’s Eve.
According to the arrangement of China Railway for sale 15 days in advance, users can order train tickets on New Year’s Eve on January 17, 2022. According to qunar big data, up to now, the Spring Festival train ticket reservation orders have more than doubled compared with the previous week.
As of 10:00 a.m. on January 16, 2022, the search of relevant platforms showed that compared with the previous days, the train tickets of popular lines began to sell well, the words “ticket grabbing” appeared on Multiple Trains on some lines, and only a few trains showed tickets. According to qunar big data, the popular railway destinations this year are Chongqing, Wuhan, Harbin, Changsha and Guiyang. Compared with previous years, it is difficult to get a ticket. Except for the shortage of second-class seats on popular lines, most trains still have more than tickets on sale.
In contrast to the train ticket booking situation, from January 1 to January 10, the number of passengers booking air tickets during the Spring Festival transportation in 2022 increased significantly compared with that in 2021. After the new year’s Day holiday, air ticket travel has ushered in a slight peak, and the overall air ticket price has increased slightly near New Year’s Eve.
It is worth noting that with the implementation of local scientific epidemic prevention policies, the number of people who choose to celebrate the new year on the spot has increased sharply. Compared with the previous Spring Festival transportation tickets, it is difficult to obtain one ticket. In 2022, the Spring Festival transportation Hotel booking is “difficult to obtain one room”. Many suburban and high-end B & Bs have been fully booked, and the average advance booking days of users are 35 days earlier than in previous years, “Including a hotel for the new year” has become a new trend of Spring Festival transportation in 2022.
hot trains are in short supply, and ticket prices rise slightly
“It’s not easy. The first time I bought Spring Festival tickets, I bought student tickets a month in advance. This time, I really feel how difficult it is for migrant workers to buy Spring Festival tickets.” Chen Xuan sighed. After struggling with whether to go home for a few days, Chen Xuan bought the ticket first as usual.
When booking tickets, Chen Xuan also found that in previous years, the tickets from Shenzhen to Hubei and Hunan were second free, and this year it also showed that there were some spare tickets. “There won\’t be too many people for the Spring Festival transportation this year. It’s better to go home through the low peak.”
Chen Xuan is not the only one. This year, most tourists choose to return home at the wrong peak. According to qunar search, as of 11 a.m. on January 16, 2022, qunar platform search shows that the trains from Beijing to many places in Shandong on January 30 have been sold out within 10 minutes of ticket sales. Of the 30 trains from Beijing to Harbin, there are only g937, g939 and g941 second-class seats with remaining tickets, and the words “rush for tickets” or no remaining tickets are displayed on other trains. Among the 47 trains from Beijing to Wuhan, the shorter time-consuming trains have been sold out, leaving only the afternoon time to start and buy more stations.
Big data shows that the top ten popular destinations for railway travel in 2022 are Chongqing, Wuhan, Harbin, Changsha, Guiyang, Chengdu, Nanchang, Shenyang, Changchun and Fuyang. People in southwest and Northeast China have high enthusiasm to buy tickets.
Recently, according to the data of the railway department, the railway transportation capacity of the Spring Festival transportation in 2022 will increase by 10% compared with that in 2019. Guangzhou, Beijing, Shanghai, Hangzhou, Chengdu, Suzhou, Nanjing, Dongguan, Wuhan and Changsha are the top ten popular departure cities. Among them, Dongguan has an obvious increase compared with previous years and ranks among the top ten departure places for Spring Festival transportation for the first time.
At the same time, the number of air ticket reservations for the Spring Festival transportation in 2022 also increased significantly year-on-year. It is worth noting that in previous years, direct flights have been cancelled in many places. In areas where direct flights are reserved, ticket prices have increased slightly year-on-year. According to qunar platform, the ticket price of direct flights from Beijing to Jiamusi three days before the Spring Festival is as high as 6400 yuan, the price of transfer flights is also more than 1500 yuan, and the transfer time ranges from 3 hours to 11 hours.
In 2022, the destinations with higher increase of spring festival air tickets are Shijiazhuang, Shennongjia, Jiansanjiang, Kaili, Wudalianchi, Jiamusi, Qiqihar, Fuyuan, Daqing and Yichun. Affected by the ice and snow heat of the 2022 Winter Olympics, the travel and tourism demand in Northeast China has increased significantly.
“pack a hotel for the new year”, hotel reservations soared three times during the Spring Festival
Even if you can\’t go far away, you should find “poetry” on the spot. Big data shows that this year’s Spring Festival is popular to “pack a hotel for the new year”: find a hotel or home stay with complete facilities locally, and the family can spend 7 days happily, which has become the choice of many local new year people. This Spring Festival, the average time for people to book hotels in advance has changed from 31 days in advance last year to 35 days in advance; Most people choose to stay one more day, with an average stay of up to two days.
On the qunar platform, hotels in major cities sell well. As of January 13, the number of hotel reservations and room nights booked during the Spring Festival in 2022 has increased nearly three times compared with that in 2021, and also increased by 50% compared with that before the epidemic. The more expensive the hotel type is, the sooner it is booked.
Single family villas, houses with small courtyards and mountain view hot spring houses sell well. People are willing to spend more money and live better on special holidays. The average price of Spring Festival hotel reservation per night reached 716 yuan, up 20% from before the epidemic.
Sanya, Shanghai, Beijing, Chongqing, Liangshan, Guangzhou, Chengdu, Haikou, Dali and Suzhou have become the top ten favorite cities for hotel guests. It is worth mentioning that most people choose to book accommodation in the scenic spot in advance. Liangshan, with Lugu Lake, Qionghai and Huili ancient city, has a long sunshine time. It is known as “little Sanya” in Sichuan and has been welcomed by tourists in winter.
Among them, the average price of Sanya Hotel reaches 1471 yuan per night, the highest among major cities; The night prices of many resort hotels have reached thousands of yuan, and the family suites during the Spring Festival have been sold out.
Who likes to choose “pack a hotel for the new year”? According to qunar big data, Guangdong Province has ranked first in the source of hotel guests for the Spring Festival for three consecutive years, followed by people from Sichuan, Shanghai and Beijing. Consumers in the four places contributed half of the hotel reservations for the Spring Festival. From the urban perspective, Chengdu people are the most fond of “including” hotels during the Spring Festival, accounting for 13% of the tourist source, followed by Shanghai, Beijing, Guangzhou, Chongqing and Shenzhen. The total tourist source of the top six cities accounts for 50%.
With the support of “own people”, the hotel market in Shanghai, Chengdu, Beijing, Guangzhou and Chongqing also leads the country. According to the data, in 2021, in terms of the number of reservations, the above five cities ranked among the top five in the annual hotel reservation list. Different from the new year’s Day holiday, which mainly comes from the post-90s, most of the Spring Festival travel is with their families. Qunar data show that the Post-70s and post-80s are the main force of “package” hotels during the Spring Festival, accounting for nearly 70% of the source of tourists.
Consumers in different regions also have different tastes for hotels. Shanghai people like to live in beautiful places around. Chongming Island is the most popular wine business district in Shanghai in recent years. The average reservation price per night is more than 1000 yuan. Zhujiajiao is also rising this year. Taihu Lake scenic spot has also attracted many Shanghai tourists.
Beijingers favor high-end hotels and home stay in the suburbs of Beijing, and the accommodation price in the suburbs of Beijing is obviously higher than that in the city. Huairou is the most popular area. Yanqing, gubeishui Town, Fangshan and Shunyi are also popular options. Although the house price of rural independent courtyard and single family villa is high, it is still difficult to find a room. For example, the price of a hot spring vacation home stay in Huairou is more than 2000 yuan per night during the Spring Festival, but most of the houses have been sold out.
Cantonese not only favor urban scenic spots and urban business circles, but also like punch in resort hotels. Panyu Changlong / Guangzhou south railway station has always been a popular hotel accommodation area, and Haizhu Square / Beijing Road Pedestrian Street has not faded in popularity for many years. Many hotels in Nan’ao Island Resort have also been sold out during the Spring Festival, and the average booking price of Conghua Hot Spring has reached nearly 1900 yuan.
ice and snow tour with fire surrounding destinations, strong rebound after the epidemic in Hubei
The data show that the proportion of short distance and suburban tourists has reached more than 70%. During the Spring Festival holiday, theme parks around the country continued to be popular. Qunar data show that the reservation volume of Zhuhai Chimelong is five times that during the Spring Festival last year, and that of Disney is 2.5 times that of last year. During the Spring Festival, the ticket booking volume of the theme park is four times that of the previous week.
According to the relevant person in charge of qunar, the sales of short distance travel packages in Guangdong Province are twice that of last year. For example, Zhongshan Sanxiang Quanyan Hot Spring Hotel, Zhuhai Chimelong Penguin Hotel, Zhuhai Royal hot spring resort village, Changzhou Dinosaur Club Hotel, Foshan Midea Luhu Lingnan Garden Apartment Hotel and hot spring sales ranked among the top five hotel packages.
The continued popularity of ice and snow tourism has driven hotel sales. Among them, the number of hotels around the Spring Festival in Vanke Songhua Lake ski resort is six times that of last year, and the number of hotels near Changbai Mountain Tourism Co.Ltd(603099) is five times that of last year.
Two years after the epidemic in Hubei, travel and tourism returned in an all-round way. In terms of railway transportation, Wuhan is a popular departure city and destination. Compared with the Spring Festival transportation in 2021, the air ticket booking in Shennongjia increased by 24 times last year. Many routes are designed to “pass through Hanfei”.
From the Spring Festival hotel reservation volume on the tourism platform, among the top 10 cities with the highest growth rate, three cities are from Hubei, namely Xiaogan, Jingmen and Jingzhou. The increase of hotel reservation volume in Wuhan is also high. Among them, the hotel reservation volume of Chuhe Han street / East Lake scenic spot business district is 15 times that of the Spring Festival in 2021.
