Less than 20 days from the first day of the year of the tiger, Yuexiu new year goods market has already become lively. Traditional supermarket consumption continues to be hot, and Yide road new year goods street is booming. Guangbai, China Resources Wanjia and other super new year goods exhibition areas are very popular. Online shopping of new year goods and online shopping of vegetables are favored, and the consumption trend of high quality is more obvious.
the annual goods market has sufficient supply, stable price and booming supply and demand
The “vegetable basket”, “rice bag” and “meat plate” are full of dissatisfaction, which is related to the enrichment of Lbx Pharmacy Chain Joint Stock Company(603883) table. I am confident. Near the Spring Festival, when visiting Yuexiu District, supermarkets and meat and vegetable markets have reserved a large number of goods in advance to ensure abundant supply.
In China Resources Vanguard, the main channel of the supermarket has become a display area for all kinds of new year goods, including bright red spring festival couplets, pendants and lanterns, children’s red clothes and hats for the new year, Cantonese preserved fruits, all kinds of cured meat and potted vegetables, showing a scene of “full of spring” and a strong new year flavor. The neighbors who come to buy new year goods are very busy. “Before the Spring Festival, I have to bring my children to buy some couplets, preserved fruits, pistachios and other new year goods to let him feel the atmosphere of the new year.” Ms. Wang, a citizen who is shopping, said that only when she takes her children out to buy new year goods every year can she have the unique sense of ceremony of the Spring Festival.
“During the Spring Festival this year, Shengjia supermarket has 2-3 times more reserves of all kinds of products than usual. The meat is mainly frozen products, and the procurement and distribution of vegetables and fruits are guaranteed. There are enough food for the new year’s Eve dinner, including seafood, potted vegetables and hot pot sauces of various brands. We also provide consumers with purchase channels such as pre-sale and mailing of new year’s products, so as to facilitate everyone to mail the new year’s products back to their hometown.” Shengjia supermarket official said.
It is understood that during the Spring Festival, Shengjia, Wal Mart, China Resources Vanguard, PARKnSHOP Yonghui, West Asia Xing’an and other supermarkets will continue to operate normally in the city, making every effort to ensure the normal operation of the market and meet the consumption needs of residents during the festival.
The relevant person in charge of Yuexiu District Bureau of Commerce said that Yuexiu District timely collected and analyzed the price and supply of 16 representative meat and vegetable products in the key meat and vegetable market, implemented the system of daily reporting the supply of pork and its substitutes in the meat and vegetable market, and did a good job in the early warning analysis of the supply of “vegetable basket” products.
traditional business districts have been upgraded and developed, and the consumer market has released vigorous vitality
During the Spring Festival, Yuexiu District gives full play to the integration advantages of “business travel culture” of the business district, advocates the carrier of the business district to carry out high-quality promotion activities in combination with holidays such as the Spring Festival, create a strong consumption atmosphere and stimulate new highlights of night consumption.
“Buy Jianpeng, buy friendship.” it is through friendship stores that generations of Guangzhou people have known high-end department stores and luxury goods. “It’s almost the new year. You always have to buy some high-end gifts to reward yourself and your family and make life more ceremonial.” Near the Spring Festival, Mr. Li bought all kinds of new year goods for himself and his family in the friendship store: smart small appliances for parents, cosmetics and gold jewelry for his wife, clothes for children, famous cigarettes and wine for relatives and friends… These days, he and his family came to the friendship store to buy new year goods. It was very lively.
Many citizens like Mr. Li like to buy high-end gifts. According to the salesperson of friendship store, the recent daily turnover is more than 10 million yuan. Famous cigarettes, famous wines, famous watches, high-end cosmetics and gold and silver jewelry are the focus of purchase. The friendship store also aims at the business opportunities of the Spring Festival and launches a series of activities such as “enjoying the Spring Festival” and so on. The spring festival festive new year goods exhibition is rich in goods. You can also combine characteristic gift baskets and gifts according to your preferences to provide consumers with one-stop packaging and gift giving services. International well-known cosmetics brands and clothing brands launch new spring products and limited products; Special promotion of wedding themed commodities such as new year’s gold bars, yellow platinum gold jewelry and wedding jewelry. Most products are 50-70% off, and members enjoy 2-3 times of points.
The line of sight shifts from Huanshi West to Beijing road. Guangbai department store Beijing Road store focuses on Guangfu food culture and holds Lingnan New Year Festival. At the Beijing Road store of guangbai department store, you can not only buy the delicious new year goods of Qi Lingnan star in Guangzhou neighborhood one stop, but also send the famous New Year’s gifts of famous celebrities in the comic industry free of charge. In guangbai department store, you can buy China Hotel, Garden Hotel, Oriental Hotel and other hotels. They launch all kinds of traditional New Year cakes, potted vegetables and gift boxes, as well as new year discounts, so that citizens can enjoy the Cantonese flavor of Guangfu and enrich the choice of new year goods. The relevant person in charge of Beijing Road store of guangbai department store said that guangbai focuses on the cultivation of post-90s and post-00s consumer groups, and will build a new landmark and trend Center Distribution Center for young people in Dawan District in the future.
Tianhe City, Beijing Road, the most popular punch in resort for online celebrities, will hold the first Dunhuang national tide theme exhibition – “spring tide Guangdong, Jingming Fusheng” in 2022. The activity combines Dunhuang national tide culture with modern cool elements to show the 4D immersion experience. From the Lingnan window kaleidoscope to the elegant Dunhuang Flying sky, one step into the dream of Dunhuang is dreamy but close at hand, which makes the traditional annual flavor on the millennium old road of Beijing Road stronger. From January 15 to January 23, “Xiaomi” will also hold a science and technology temple fair of 2022 goods festival with full sense of science and technology, bring free experience of domestic black science and technology new year goods flash store to the general public, and help improve the Spring Festival consumption atmosphere in Yuexiu District.
In order to let citizens taste different regional delicacies, China Resources Wanjia supermarket also launched a special preferential purchase area for Xinjiang products, including Badan wood, raisins, jujube, Xinjiang milk and other authentic Xinjiang specialties. In addition, there are a series of rich and colorful promotional activities, such as a five fold discount, an extra 4 hours, new year Wandefu, a 150 yuan coupon package for 15 yuan, and a great deal of value for money, which have brought benefits to customers.
According to incomplete statistics, about 17 commercial complexes and nearly 2000 businesses (brands) in Beijing Road business district have carried out more than 50 themed promotion and experience activities, and nearly 200 catering businesses in each commercial complex have launched a variety of food discounts.
Online New Year’s festival starts, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) fusion force
The “local Chinese New Year” has quietly changed the traditional Spring Festival consumer market. The “non closing” Spring Festival has spawned many new consumption changes and new consumption opportunities in many fields. Online shopping for new year’s goods, “cloud Festival” and other consumption methods have become a new trend. The 2022 national online annual goods festival will last until February 7 (the seventh day of the first month). Many key enterprises in Yuexiu District will participate in the online promotion festival of Guangzhou Branch venue.
In order to facilitate the purchase needs of consumers during the Spring Festival this year, pupu supermarket launched the 2022 national online New Year Festival, which launched a variety of discount products, Cantonese cuisine, new year snacks and other special commodities for Guangzhou consumers, so that citizens can feel the strong “new year flavor” without leaving home. It is understood that the park supermarket is open 24 hours, the mobile phone order can be quickly delivered home within 30 minutes, and the network basically covers the whole region. During the Spring Festival, park supermarket will reserve nearly 3000 distribution manpower to escort the food basket of Yuexiu citizens.
Guangzhou Sansheng Culture Co., Ltd. takes non legacy cultural creation as the starting point, integrates Cantonese opera culture with Lingnan intangible cultural heritage snack culture and tea culture, and launches unique cultural and creative products such as Guangdong million Cantonese pastry New Year gift box and tiger year Daji Tea Gift New Year gift box, so as to show the charm of Cantonese characteristic new year goods to consumers all over the country through the national online new year goods Festival, Activate the Spring Festival consumer market and help Yuexiu District build the core area of the international consumer center city.
Wal Mart and other traditional supermarkets are also actively laying out online channels, opening wechat payment upgrade applet, launching small program businesses such as “sweeping Ma purchase”, and opening up the consumption scenarios of “arriving at the store” and “arriving at home”. Shengjia supermarket started the cooperation with Weimeng smart retail, built an online consumer service scene with the help of a small program mall, and has completed the full coverage of more than 70 stores.
As a traditional department store Guangzhou Grandbuy Co.Ltd(002187) and Guangzhou friendship, it also focuses on “living in the house” and improving the existing traditional production and operation mode. Tiktok live room, friendship LIVE live room, and live music live shop are the carriers to promote live interactive goods. Linked with its guangbaihui, guangbai virtual store, friendship micro department store, friendship.com Tesco and other platforms to form a multi integrated marketing position.
