On January 16, two more films announced to withdraw from the Spring Festival file, which means that the total number of films released in the Spring Festival file has further decreased from 11 to 9. However, although the number of films released has decreased, the competition has further intensified. Some insiders said that in recent years, the Spring Festival films have shown an obvious “28 law” – the two or three films at the head account for about 80% of the box office.
In this context, what will be the final picture of this year’s Spring Festival?
main melody carries the flag
Compared with the happy Spring Festival in previous years, this year’s main theme blockbusters are particularly eye-catching. Two theme films to resist US aggression and aid Korea – “shuimen bridge” and “sniper” have been highly expected by the market to “carry the flag”.
Among them, “shuimen bridge” is the “side guarding the challenge”, which is the sequel of “Changjin Lake”. On January 13, the official microblog of the film “Changjin Lake” announced that “shuimen bridge” was set for the first day of the new year in 2022. Public information shows that the shuimen bridge of Changjin lake will continue the story of Changjin lake. Taking the Changjin Lake battle in the second battle of the war to resist US aggression and aid Korea as the background, the soldiers of the seventh company fought with the enemy at the “shuimen bridge”, the throat of the enemy’s retreat.
In this film, the original team of Chang Jin Hu was again strong and strong. Kaige Chen, Tsui Hark and Lin Chaoxian were the producer and directors. Wu Jing and Yiyang Qianxi were the stars, Zhu Yawen, Li Chen, Duan Yihong, Duan Yihong, and so on. Last year, with a box office of 5.774 billion yuan, Changjin Lake temporarily ranked first in the box office of Chinese film history.
“Attack and challenge side” is the “debut” of Zhang Yimou’s Spring Festival Film – sniper. According to the official introduction, the film is produced by Changchun Film Studio and set against the background of the “cold gun campaign” during the war to resist US aggression and aid Korea. It is China’s first film focusing on snipers to resist US aggression and aid Korea. The scene of ice and snow in the film is taken on the spot in Baishan, Jilin Province. In this film, you can not only see the passionate plot, but also enjoy the magnificent snow scenery of Jilin.
Interestingly, also as a representative of China’s fifth generation of directors, behind the “fight against each other” in Watergate bridge and sniper is the peak duel between Chen Kaige and Zhang Yimou. On the one hand, Chen Kaige, who has profound literary skills and is good at “telling drama”; On the other side is Zhang Yimou, who is good at lens pictures and visual language. “Although Zhuyu in Changjin lake last year and shuimen bridge will probably lead the Spring Festival, Zhang Yimou’s sniper is still Chen Kaige’s strong opponent.” An insider believes that Zhang Yimou is likely to continue to play his expertise in lens art in sniper. “The beautiful lens language of war themed films is very good.”
According to the data of cat’s eye professional edition, as of 15:00 on January 16, 2022, the top three films in the “want to see” list of Spring Festival films are Watergate bridge, miracle stupid child and four seas.
“immortal fight” becomes standard
In addition to the two main theme films carrying the flag, this year’s Spring Festival is undoubtedly a “fairy fight”. “You see, the films that dare to land on the Spring Festival file this year are either \’professionals\’ who have been working on the Spring Festival file for many years, or cutting-edge directors who have made popular films before. In short, few brushes definitely dare not come.” A person in the film industry lamented that it is difficult to win in the Spring Festival this year.
At present, miracle stupid child, which ranks second in the “want to see” list, is a new work by director wenmuye. His work “I\’m not a god of medicine” once became a phenomenal film. Public information shows that the miracle boy is starring by Yiyang Qianxi, Wang Zhuanjun and Yong Mei. It tells a story of a struggling legend in southern Shenzhen.
Because Yiyang Qianxi is also playing the role of Wu Wan Li in the water gate bridge of the long Jin lake, so the 2 films, which are starred by the media, Yiyang Qianxi, are called “double imperial gates”.
The other film “Four Seas”, which is expected by the audience, was written by Han Han. In this new film, Han Han continued his love for the topic of “youth growth”. The cast of “Four Seas” is very strong. According to the performance of Han Han’s previous films, “Four Seas” is also a strong competitor in this Spring Festival file. In addition, there is also a “happy twist” comedy in the Spring Festival. The film “this killer is not too calm” is directed by Xing Wenxiong and adapted from the Japanese film “magic moment”, starring Ma Li, Wei Xiang and so on.
In addition, there are up to 5 cartoons in this year’s Spring Festival, including bear haunt · return to the earth, the basket of pleasant goat and grey wolf out of the future, the great hero of little tiger pier, I am Tyrannosaurus Rex and Jurassic paradise. In addition to the fact that the big films of “haunted by bears” are regular guests of the Spring Festival, the films of “pleasant goat and grey wolf” return to the spring festival seven years later.
Who can win the strong spring festival? Some people in the industry believe that “word of mouth” plays an increasingly important role. “Observing the Spring Festival archives in the past two years, we will find that no matter how well the early preheating is, it can only ensure the box office on the first day of the public release, and word-of-mouth has become the fundamental driving force for the subsequent box office transformation.” The source said that in recent years, the plot of “word-of-mouth counter attack” will be staged every Spring Festival.
Zhang Rongdi, an analyst at lighthouse Research Institute, said earlier: “there is a counter attack on word-of-mouth every year. High word-of-mouth films determine its long tail effect, and the counter decline in the box office the next day is a harbinger of the emergence of dark horse films.”
how to “turn over against the wind”
As one of the most important schedules every year, the Spring Festival has always been valued by relevant listed companies. Behind this year’s Spring Festival films, there are naturally a number of well-known film and television companies. According to incomplete statistics by the reporter, the listed companies involved in the films to be released at present mainly include China Film Co.Ltd(600977) , Hengdian Entertainment Co.Ltd(603103) , Ali film, Wanda Film Holding Co.Ltd(002739) and other companies.
China Film Co.Ltd(600977) said in reply to investors a few days ago that among the 2022 Spring Festival films, the company participated in the production of “miracle”, “Four Seas” and “bear haunt · return to the earth”. Guomai Culture & Media Co.Ltd(301052) previously also said that the “Four Seas” invested by the company is expected to be released as a spring festival film on February 1, 2022.
Behind the film sniper directed by Zhang Yimou on the theme of resisting US aggression and aiding Korea, the producers include ray film and Li Feng culture. The company behind the miracle kid, who is the main actor of Yiyang Qianxi, includes bad monkeys, dream generals, Shenzhen radio and TV group, China Film Co.Ltd(600977) , Ali pictures, Wanda video and so on. The four seas directed by Han Han is produced by Tingdong film, Ali film, Bona film and Lianrui film, with the joint participation of cat’s eye micro film and Hengdian film.
Throughout the Spring Festival in recent three years, it will be found that the box office is better year by year, which has become a trend. According to the data, the box office of the Spring Festival from 2017 to 2019 was 3.43 billion yuan, 5.77 billion yuan and 5.9 billion yuan respectively. Although affected by the epidemic in 2020, the box office of the Spring Festival in 2021 broke the record again with 7.822 billion yuan. Therefore, considering the past trend, many people in the industry believe that the box office this year may make a further breakthrough.
However, some people in the industry are cautious about this. “In fact, before and after the Spring Festival in 2021, the epidemic situation in China has been basically blocked. Therefore, under the local new year policy, the number of people watching movies in cities has increased.” An industry source believes that, in contrast, the current new round of rebound in China’s epidemic situation may lead to further tightening of epidemic prevention policies around the country, thus affecting the box office. “According to the current epidemic development trend, the box office of the Spring Festival in 2022 may still be at a high level, but it is very difficult to surpass last year.”
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