With the arrival of the peak consumption season at the end of the year and the beginning of the year, recently, the central and local governments have intensively deployed to seize the peak Festival season, vigorously promote consumption, and clarify the key areas and directions to promote the recovery of the consumer market this year.
On the 16th, the national development and Reform Commission issued the notice on doing a good job in promoting consumption in the near future (hereinafter referred to as the notice), proposing 10 work measures, including creating an upgraded version of online festival consumption, taking advantage of the trend to expand residents’ ice and snow consumption, further stimulate new activities of smart retail, actively develop green consumption, and promote the healthy development of housing consumption.
According to industry analysis, with the new round of consumption promotion policies, residents’ consumption ability and willingness will be further improved. Consumption growth will continue to repair in 2022, and the overall growth rate will be better than that in 2021.
tap consumption hotspots and growth points
The national development and Reform Commission said that on the premise of accurate and effective epidemic prevention and control, we should seize the opportunity of the peak consumption season of traditional festivals such as the Spring Festival and the Lantern Festival, adapt to the changes of residents’ consumption habits and the needs of improving quality and upgrading, tap consumption hotspots and growth points, further release residents’ consumption potential, and promote a stable start of the economy in the first quarter.
The notice makes it clear that measures should be taken to meet residents\’ festival consumption needs according to local conditions. Adhere to the normalization of epidemic prevention and control, stabilize and expand consumption, implement local main responsibilities, prevent simplification, “one size fits all” and “layer by layer” prevention and control, and minimize the impact on people’s production and life. In low-risk areas, we should ensure the rational short-distance flow and normal consumption activities of urban and rural residents in the region.
The national development and Reform Commission mentioned that effectively expand county rural consumption. Support the development of new energy vehicles to the countryside, encourage places where conditions permit to carry out green smart appliances to the countryside, and promote the consumption of rural residents by means of enterprises transferring profits and reducing the proportion of down payment. Guide production enterprises to actively develop daily consumer goods, large household appliances, building materials, furniture and automobiles suitable for the rural market, and promote the upgrading of rural durable consumer goods.
In recent years, China has continuously optimized the layout of County Commerce and trade facilities, unblocked circulation channels, enriched the supply of county and township consumer markets, and greatly improved the consumption convenience and selectivity of county and township residents. Up to now, the national supply and marketing cooperative system has built 448000 rural comprehensive service cooperatives, 10802 distribution centers and 832000 chain distribution outlets in counties.
According to the analysis of China Post securities, the retail sales of rural consumer goods reached 570.6 billion yuan last November, a year-on-year increase of 4.8%. With the improvement of residents’ wealth and the continuous promotion of Rural Revitalization Strategy, the potential of rural consumption will be further tapped.
clear focus on promoting consumption this year
In the face of the decline in consumption growth since last year, the central government has recently made intensive deployment to local governments to comprehensively implement policies to promote consumption.
The executive meeting of the State Council held on January 10 pointed out that the current economic operation is at the threshold of climbing over the ridge. We should put steady growth in a more prominent position, implement the strategy of expanding domestic demand, insist on not engaging in “flood irrigation”, and expand targeted final consumption and effective investment, which is of great significance to withstand the new downward pressure and ensure the stable operation of the economy in the first quarter and the first half of the year.
The Ministry of Commerce said that in accordance with the deployment of the central economic work conference, while improving urban consumption, it will accelerate the improvement of the county commercial system, further promote rural consumption, cultivate consumption hotspots, promote the sustained and stable recovery and upgrading of consumption, and promote the construction of a new development pattern.
Ning Jizhen, director of the National Bureau of statistics, wrote that we should expand new consumption such as information consumption and green consumption, and cultivate new consumption formats such as strong Shanghai Dzh Limited(601519) retail, digital culture and smart tourism. Accelerate the penetration of the county’s rural e-commerce system and express logistics distribution system.
The Ministry of industry and information technology will also tap the potential of domestic demand as one of the key tasks in 2022. Xiao Yaqing, Minister of industry and information technology, said that the pilot city of comprehensive electrification of vehicles in the public domain was launched, and new energy vehicles, green smart appliances and green building materials were carried out in the countryside. We will strengthen the cultivation of industries that are conducive to improving people’s production and life and represent the direction of scientific and technological development, such as intelligent Internet connected vehicles and ice and snow equipment, and support large-scale development.
local consumption promotion activities have started
Near the Spring Festival, some parts of China were hit by covid-19 pneumonia. At present, Beijing, Shanghai, Henan, Liaoning, Zhejiang, Anhui and other places have once again advocated the “local new year”, and China’s production and consumption will also be affected by this policy.
Wang Jingwen, director of the macro research center of China China Minsheng Banking Corp.Ltd(600016) Research Institute, said that from the perspective of the industry, the local Chinese new year will benefit large-scale supermarkets, films and performances, short-distance peripheral tourism and the prefabricated vegetable industry. However, during the Spring Festival this year, industries such as tourism, catering, retail, automobile and real estate may face adverse factors.
In order to boost consumer confidence and seize the important consumption peak season of the end of the year and the beginning of the year, many places have launched consumption promotion activities on New Year’s day and Spring Festival, including car purchase subsidies, going to the countryside for cars, the “old for new” of household appliances, and the issuance of consumption vouchers.
Recently, the first round of 100 million yuan government consumption coupons and 10 million yuan auto subsidies to help enterprises in Harbin, Heilongjiang Province were officially issued. Jilin will also issue 300 million yuan of consumption vouchers to support promotional activities. At the same time, it will also use the provincial special fund for service industry development to give appropriate subsidies to enterprises whose sales growth reached a certain standard in the first quarter.
Since the end of December last year, Anhui has launched the new year orientation and consumption promotion activities in 2022, and launched a series of promotion activities and promotion plans in the fields of catering, automobile, household appliances, e-commerce and so on. Beijing holds an ice and snow consumption festival to attract consumers and drive the rise of ice and snow consumption by publishing ice and snow consumption maps, cloud exploration of ice and snow consumption venues, award-winning Q & A on Winter Olympic knowledge, and carrying out ice and snow experience.
Gansu Province released the activity of “welcoming the new year, promoting consumption and helping rural revitalization”, through relatively centralized, large-scale and diversified promotion activities, further build a docking platform for farmers and businessmen, and promote Shenzhen Agricultural Products Group Co.Ltd(000061) to go to cities and industrial products to the countryside.
