One wave after another. In the aftermath of the “Audi advertising plagiarism and infringement incident”, the suspected infringement of Honda advertising appeared in the public view again.
Red Star News reporter learned that a car advertising idea of Dongfeng Honda was questioned and plagiarized by Ning yuan, the founder of Chengdu Yuanjia brand. She said that the heroine’s entrepreneurial story in the advertisement completely embezzled her life experience and used it as a commercial advertisement.
“I feel my life has been stolen…” Ning yuan also told the Red Star News reporter that the advertisement not only borrowed the venue of her entrepreneurial organization, “many of the words said by the female owner are written in my book or the original words I sent on my microblog”P align = “center” Ningyuan issued a document to question
In this regard, Dongfeng Honda told Red Star news that it was understanding and confirming the relevant situation. The advertising photographer said that it was not plagiarism. The heroine and advertising video were purely fictional. Maybe their experience was very similar to that of some people, “this is completely unavoidable”. However, when they were shooting at the “bright moon far home” site, they did not tell each other that it was a commercial shooting, and then they would communicate with each other.
Car theft by others
“the whole village doesn’t know her. She said she had lived in the village for five years”
This advertisement caught in the storm of plagiarism is an advertising idea for a ur-v car of Dongfeng Honda.
Red Star News reporter saw that at the beginning of this car advertisement, A woman named “Wen Qi” described her experience like this: “five years ago, I first came here (Chengdu Mingyue Village) , it is attracted by the superior natural environment and unique cultural customs here. At that time, I felt that I must do something here. I’ve been thinking for a long time, because I’m a clothes maker, and plant dyeing is also the style I’ve always adhered to. I want to inherit this traditional skill and make more people like this expression that is closer to nature. So I finally decided to set up a plant dyeing studio… “p align =” center “> the heroine” Wen Qi “in the video
However, this video raised the question of Ning yuan, the founder of Chengdu Yuanjia brand: “the whole village doesn’t know her. She said she had lived in the village for five years…”
On the morning of May 22, Ningyuan posted a message on her microblog account @ Ningyuan not far, saying that in a Honda car advertising video released by the video Number “Qipai” in April, without her knowledge, she completely embezzled her own experience in Mingyue village for commercial advertising. She questioned that as the brand side of Dongfeng Honda, “is it inappropriate for you to choose such an advertising method?” She said that as of the morning of May 22, neither Qipai nor Honda had responded.
Red Star News reporter learned that the protagonist in the advertisement mentioned his “plant dyeing studio”. In fact, as the first new villager in Mingyue village to rent a house for transformation, Ningyuan established a “plant dyeing workshop” in Mingyue village in January 2015.
In this Honda advertisement, the heroine “Wen Qi” said that when she first came to Mingyue village, Pujiang, Chengdu five years ago, she was attracted by the superior natural environment here and set up a plant dyeing studio there, “The real magic of plant dyeing is that you can’t see what this work will look like before you open the dye vat. In other words, it’s too uncertain to open the blind box,” he said
“Wen Qi” also said that “you can follow the local villagers into the mountains and dig bamboo shoots to eat” here, and said that “there are many young people like her in Mingyue village, who operate home stay, open coffee shops and engage in art…” at the same time, she washed her car, picked vegetables and read books leisurely on the lawn, just like living in the local place for many years.
In this advertisement, Honda also appeared in many scenes. “Wen Qi” finally said, “since you want to pursue perfection, you must be picky”. She also applied this concept to the car and finally chose the Honda ur-v.
Ningyuan: “I feel my life has been stolen by others”
the advertisement borrows its venue, and the heroine says a lot of her own words
It was the heroine’s experience that led Ning yuan to question.
The reporter of Red Star News learned that the shooting place of the advertisement is the “bright moon far home” in Mingyue village, Pujiang, Chengdu, which is a diversified space integrating restaurants, cafes, home stay, bookstores, dyeing workshops, etc. Subsequently, the reporter also contacted Ms. Ning yuan, the founder of “mingyueyuan home”P align = “center” comments from netizens
According to Ning yuan, the advertisement has been released for some time. It was accidentally found by local government staff when searching with the keyword “Mingyue village” a few days ago. “They didn’t look carefully and thought it was taken by me”, so they forwarded this video to the circle of friends. Ning yuan’s colleagues were very angry when they saw it, so they left a message to the video author saying it was infringement, but the video Number didn’t respond.
On May 22, my colleagues sent the advertising video to Ningyuan. Ningyuan was also very angry, so he posted on his microblog. Ning yuan told the Red Star News reporter that the other party used their venue, “many of the words said by the female owner are written in my book or the original words I sent on my microblog”. She believes that the other party put these words together and made an advertisement “very shameless” and “feel that their life has been stolen by others”P align = “center” comments from netizens
At the same time, the interview place of the heroine in the advertising video is in their hotel room. “The desk where she and the designer discuss the plan is the desk in the guest room.” She said that they probably came to the hotel as a tourist and took such a video.
Ningyuan told the Red Star News reporter that although people often come to shoot in the hotel, “if it’s a private clock out, we acquiesce, but we also explicitly stipulate that commercial shooting should be approved by (our). In the video, the heroine claims to have lived in Mingyue village for five years, but no one in the village knows her.
She believes that the video is advertising a Honda car. “I think the brand side also has huge problems in the selection and review of advertising”. Therefore, after “Qipai” did not respond, she asked the brand side “Dongfeng Honda” on her microblog. However, as of the morning of May 22, the auto side did not respond. Ning Yuan said that at present, they are looking for a lawyer to send a lawyer letter to each other, and she also hopes that the other party can give a reasonable explanation.
Dongfeng Honda: it is still confirmed internally
next, we will confirm relevant information with the advertising video photographer
The Red Star News reporter combed the public report and learned that in January 2015, as the first new villager in Mingyue village to rent villagers’ houses for transformation, Ning yuan, a writer and designer, established a “plant dyeing workshop” in Mingyue village… Many fans also know Mingyue village through Ning yuan.
The report also said, “for Mingyue village, Ningyuan feels love at first sight. For the first time, she was moved by its natural beauty and simple beauty, thinking of doing something here.” Later, every time I drove into the village, “the beauty of daily life coming face to face has a soothing power.” This is similar to the story of the female owner in the advertisement.
So, what the hell is going on? Is Honda advertising plagiarized? On May 22, the Red Star News reporter contacted the media of Dongfeng Honda to meet the person. According to his introduction, they learned about this matter only in the morning of May 22. At present, it is still being confirmed internally, and they will also confirm the relevant information with the advertising video photographer next.
advertising photographer: the advertising video is purely fictional, “absolutely no plagiarism”
the heroine’s experience is similar to that of others. It’s inevitable that she didn’t tell it was a commercial shot at that time
Subsequently, the Red Star News reporter also contacted Mr. Zhong, the person in charge of “Qipai”, the shooting party of the advertising video. According to him, the video is indeed an advertisement for Honda, but the advertising video is purely fictional, “including the picture and copy are original, and there is absolutely no plagiarism”. They will also communicate with each other about Ning yuan’s doubts about the experience of the heroine in the copy and the shooting site.
Mr. Zhong told the Red Star News reporter that what they were going to do was the story of a Honda ur-v owner. Before, they had also found a real owner to do it, but the shooting effect was not good, so they found a company employee named Zhang Qi inside the company to shoot as the heroine “Wen Qi”.
“Wen Qi is a fictional car owner image. He is about 30 years old and likes plant dyeing. He thought it was very good when traveling to Mingyue village before and started a business here.” Mr. Zhong said that the script and sub mirror of the video were completed by them independently, “it is impossible to copy”. Because the characters are fictional, there is no problem of plagiarism.
Why did you choose to shoot in the “bright moon far home” of Ningyuan, a party with similar experience? Mr. Zhong said that because the hotel itself is a network red punch in point, and there are scenes such as grass and trees dyeing, bamboo forest and tea garden, which are very consistent with the scenes in the script, so they stayed here for two days for shooting.
Secondly, the production of Vegetation Dyeing in the advertising video. At that time, they also watched the professional documentary about Vegetation Dyeing and wrote the script, “how vegetation dyeing is made and produced, not only does she have to learn, but we also have to learn. It can’t be said that we copied her”. Moreover, in the advertisement, there are few fragments of the production process of grass and tree dyeing, “most of them are introducing that this car is beautiful and easy to drive”. In addition, the shooting was allowed by the hotel staff and assisted by the staff, “but there was no clear communication about what kind of video to produce”, and the other party was not clearly informed that it was a commercial shooting.
Mr. Zhong said that his company had a special video team and had not seen the introduction of Ning yuan’s experience before making the shooting script. “If I knew, I wouldn’t do it.”.
Why are the experiences of the video heroine and Ning yuan very similar? Mr. Zhong said, “I didn’t think about it.” I chose this inn because it opened in 2021. It has a plant dyeing studio and a bamboo garden outside. “. Because there are a lot of equipment for video shooting, the transition is very troublesome. This is also the reason why this hotel chose to stay here although it was very expensive at the beginning. Moreover, for the shooting of commercial video, customers have high requirements, and it takes a long time to formulate scripts and split shots. Maybe the heroine’s experience is very similar to that of some people, “this is completely unavoidable”.
Next, they will also fully communicate with Ningyuan. They didn’t inform each other in advance that it was a commercial shooting, apologize to each other, and tell each other the whole shooting, including the context of script creation.
On the afternoon of May 22, “Qipai” deleted the advertising video.
