Only one day later, a video called the "masterpiece" of the whole network was revealed to be a "fake".
On May 21, Audi advertising performed by famous movie star Andy Lau was popular all over the network.
The video is concise and purposeful. In the video, Andy Lau put forward his understanding of Xiaoman solar term and expressed his life attitude of "life is Xiaoman, not complacent, lack of knowledge", which aroused the general resonance of netizens and formed a round of screen brushing trend. According to statistics, the video has exceeded 100000 points of praise and collection only by video Number forwarding, while Andy Lau's personal video account is close to 5 million points of praise, and the total playback volume is estimated to exceed 100 million.
But less than 24 hours later, the event experienced a reversal. Under the advertising video, a netizen with the online name of "man ge of Peking University" commented that almost the whole copy of the above advertising video was intercepted from his video copy in the same period last year. Afterwards, the "full brother of Peking University" released a video to publish the corresponding evidence, and said in the video that it was believed that Andy Lau would not do such a thing, and hoped that the relevant parties of the video could explain and account for it.
On the morning of the 22nd, "Audi Xiaoman advertising plagiarism", "Audi Andy Lau", "Peking University Man brother" and other entries quickly boarded the top 5 of the hot search On this matter, some netizens commented that "the duplicate check rate is 99%", "there is no big theft in life, only thieves".
It is worth mentioning that some netizens also dug out the blog post of Peng Yangjun, the director of Audi's "Xiaoman" advertisement: "this is the most relaxed and pleasant film I've ever directed. Brother Hua is always peaceful and professional. Thank all the partners and customers for the first draft." But time finance found that the blog post had been deleted quickly. Meanwhile, its advertising microblog shot for Audi Q3 in 2016 is still preserved.
Source | Audi statement
In response to this matter, time finance sent an interview to Audi on the 22nd, and the other party responded, "it is being verified internally and will give consumers an explanation." Not long after, FAW Audi issued a statement saying that it noted the relevant discussion of copywriting infringement in the above video, "I sincerely apologize for the trouble caused to Andy Lau, brother man of Peking University and relevant parties due to weak supervision and lax audit in the incident".
Audi said that the video was submitted and executed by creative agency M & C Saatchi, and the agency has been instructed to deal with the above events. Before the facts are clarified, Audi's official channels will completely remove the video from the shelves.
On this matter, times finance and economics made several calls to the company's official phone on the 22nd, but failed to get through as of press time. According to tianyancha data, M & C Saatchi advertising (Shanghai) Co., Ltd. (M & C Saatchi) was established on September 3, 2002. Its main business scope is to design, produce, publish and act as an agent for all kinds of advertisements at home and abroad. Among the 11 video works in the advertising homepage of Tencent video Shangsi, 9 are related to Audi.
It is reported that M & C Saatchi is the world's largest independent advertising agency, founded by the advertising legend Saatchi brothers, and has been listed on the London Stock Exchange. There are 29 branches in major global markets, employing more than 3000 people.
