Recently, it was reported that some users who bought M5 removed the tail label of “Thalis” and pasted the logo of “Huawei”. Some car owners said, “after changing the standard, it is simply injected with the soul”.
It is reported that Wenjie M5 is the first model of AITO, a high-end new energy intelligent vehicle brand built by Huawei in conjunction with Thalis ( Chongqing Sokon Industry Group Stock Co.Ltd(601127) subsidiary). It is also the first intelligent vehicle equipped with harmonyos cockpit. Mass production and delivery began in March this year. According to the data of the passenger Association, the sales volume of M5 in April was 3245, catching up with the ideal onep align=”center” style=”text-align:left;”> replace the “Huawei” logo for the M5 in the world
traffic police response: illegal
Recently, it has become a trend for M5 owners to change the standard of “Huawei”, which also brings fire to the Huawei logo sold on the e-commerce platform.
According to China Securities News, the reporter searched the keyword “Huawei asked the world M5 logo” on the online shopping platform and found a number of stores. Relevant vehicle logo styles include “China Huawei”, “Huawei”, “harmony OS” and “Huawei metal small label”, with prices ranging from 15 yuan to 130 yuan, among which the stores with high sales volume sell more than 400 orders per month. A Taobao customer service told reporters, “Huawei” is the most popular car logoP align = “center” screenshot source: online shopping platform
Q: what do M5 owners change their labels one after another? A car owner said: “after changing the standard, the grade has been raised, which is comparable to Tesla.”
“After changing the bid, it’s a soul infusion.” Some car owners also said. The car owners are eager to buy the Huawei logo, but they haven’t picked it up yet.
It is worth noting that “changing the label of a vehicle without permission belongs to changing the appearance of the vehicle, which is illegal. If it is investigated and punished, it will be fined more than 200 yuan, and if the circumstances are serious, it may also have criminal responsibility”. On May 21, the staff of Fengtai traffic detachment in Fengtai District, Beijing said.
On May 20, Chongqing Sokon Industry Group Stock Co.Ltd(601127) ( Chongqing Sokon Industry Group Stock Co.Ltd(601127) . SH) held the 2021 annual general meeting of shareholders. At the meeting, Chongqing Sokon Industry Group Stock Co.Ltd(601127) chairman Zhang Zhengping responded to the recent bid change of M5 users.
Zhangzhengping frankly said that the market decides whether the product is good or not. If the product is not good, no matter who signs it, no one will buy it. The high degree of attention paid by M5 is an incentive and affirmation for the cooperation between Xiaokang and Huawei. “With the deepening of cooperation between the two sides and the introduction of more high-quality new energy vehicle products, we will certainly be recognized by more users.”p align=”center” style=”text-align:left;”> Chongqing Sokon Industry Group Stock Co.Ltd(601127) subsidiary renaming p align = “center” style = “text align: left;” Zhang Xinghai: question M7 will be released in the near future
Chongqing Jinkang New Energy Automobile Co., Ltd., a wholly-owned subsidiary of Chongqing Sokon Industry Group Stock Co.Ltd(601127) has officially changed its name to Thalis Automobile Co., Ltd., according to China business news.
“We hope that with the help of this renaming, we will continue to strengthen the brand awareness of Thalis in the hearts of users, which is also in line with the company’s determination to transform to new energy vehicles and our established development direction.” Chongqing Sokon Industry Group Stock Co.Ltd(601127) chairman Zhang Zhengping said at the Chongqing Sokon Industry Group Stock Co.Ltd(601127) 2021 annual general meeting on the evening of May 20.
It is worth noting that Zhang Xinghai, founder of the company, said at the shareholders’ meeting that the “question M7” positioning large luxury SUV will be officially released in the near future, and more user centers and experience centers will be put into use one after another.
In recent years, Chongqing Sokon Industry Group Stock Co.Ltd(601127) ‘s performance is not good. According to the financial report, from 2018 to 2020, Chongqing Sokon Industry Group Stock Co.Ltd(601127) ‘s revenue and profit showed a downward trend Chongqing Sokon Industry Group Stock Co.Ltd(601127) is undergoing transformation through the development of new energy vehicle business, and cooperation with Huawei is regarded as a key link to reverse performance.
Thalis is a brand of Chongqing Jinkang Thalis Automobile Co., Ltd. At the beginning, Thalis aimed at the market of additional electric vehicles, and then launched pure electric vehicles.
At the beginning of 2019, Chongqing Sokon Industry Group Stock Co.Ltd(601127) and Huawei held a comprehensive cooperation signing ceremony. In April 2021, Thalis officially reached in-depth cooperation with Huawei. The two sides will deeply integrate technology, products and channels to jointly launch the first cooperative model Thalis Huawei smart sF5 SF5 is the first electric vehicle to enter Huawei’s sales network. However, the market performance of sF5 is not optimistic. At the end of last year, Thales released a new high-end brand AITO and launched the first medium-sized luxury SUV, the M5
According to the data of the passenger Association, in April, in the sales ranking of new energy SUV vehicles, the sales volume of M5 ranked eighth with 3245 vehicles, ranking behind the ideal onep align=”center” style=”text-align:left;”> AITO sells at least 100000 vehicles a year
need to surpass Weilai, Xiaopeng and ideal
After years of accumulation, Huawei has mastered key technologies in autopilot, three electricity technology and intelligent cockpit. Huawei has cooperated with Thales to create a new brand AITO. Qjie M5 is the first answer to this new brand.
According to the previous report of meijing.com, the car is equipped with the smart cockpit of harmony OS system, making it a highlight among the competing products. Harmony OS is an operating system that spans a variety of terminals, including mobile phones, tablets, smart cockpits, etc. in other words, the central control system for operating cars will be as convenient as operating mobile phones, and its UI design and visual experience will also be close to mobile phones as much as possible.
However, the market is concerned about whether such innovation can support the rhetoric of Yu Chengdong, managing director of Huawei Technology Co., Ltd. and CEO of intelligent vehicle solutions bu. According to the Beijing business daily, Yu Chengdong once said that AITO expected a sales performance of 300000 vehicles a year. In a recent interview, he told the media that at present, the world is “lack of core”, and it is difficult to boost the production capacity. It is ideal to reach the goal of 1 China Vanke Co.Ltd(000002) 00000 vehicles a year.
Compared with peers, it will make the number more concrete. According to the data released by various enterprises, Weilai, Xiaopeng and ideal, which are currently in the limelight, sold about 91400, 98200 and 90500 vehicles respectively in 2021. Compared with the data in 2020, the above three enterprises increased by about 109%, 263% and 177% respectively, that is to say, the annual sales of the three brands with rapid growth have not exceeded 100000, while Tesla, which delivered more than 400000 vehicles in the whole year, and Byd Company Limited(002594) ( Byd Company Limited(002594) ), which is approaching Shanghai Pudong Development Bank Co.Ltd(600000) , Already firmly occupy the market.
Liang Zhenpeng, a senior industrial economic observer, believes that strictly speaking, Huawei did keep its promise and did not build cars. Its purpose is to promote Hongmeng system and build its own ecosystem.
However, Liang Zhenpeng believes that due to the current cooperation between Huawei and automobile enterprises and the lack of depth in the automobile industry, it will be difficult to achieve in at least three to five years if we want to rely on Hongmeng system to make automobile an important sector comparable to communication equipment.
