According to the “Shangsi advertising” wechat message at noon on May 22, Shangsi advertising released a statement that the company’s Audi service team is the Audi xiaomanpian brand video development team. In the process of video content development, due to the weak copyright awareness of the team, without communicating with the copyright owner, the company directly used the content of the Chinese video case about “Xiaoman” by the Tiktok blogger, brother man of Peking University, to Mr. liudehua, brother man of Peking University FAW Audi brand has brought great inconvenience and trouble. We apologize and sincerely apologize to the original author. At the same time, we promise to do our best to make up for the loss to the original author.
The following is the full text of the statement:
statement
Our Audi service team is the Audi Xiaoman brand video development team. In the process of video content development, due to our weak copyright awareness, our Audi service team directly used the content of the video frequency Chinese case about “Xiaoman” by the Tiktok blogger, brother man of Peking University, without communicating with the copyright owner, which has brought great inconvenience and trouble to Mr. liudehua, brother man of Peking University and the Audi brand of FAW. We apologize, He sincerely apologized to the original author and promised to do his best to make up for the loss to the original author.
Our company solemnly promises to respect and protect the rights and interests of original authors in advertising creation and strictly prevent this from happening.
It is hereby declared.
Shangsi advertisement
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\u3000\u3000M&CSAATCHI
On May 21, the solar term was small and full. Unexpectedly, the circle of friends was swiped by an advertisement of Audi.
This advertisement does not introduce a certain model, but only takes Xiaoman as the title. Please tell Andy Lau a philosophy of life. Andy Lau’s tender narration has aroused wide resonance among netizens and is known as the “Qingliu” and “masterpiece” of advertising and marketing.
However, such a film with more than 100 million broadcast on the whole network is actually in the quagmire of “plagiarism”.
On May 21, Tiktok, whose ID is “man ge of Peking University”, posted a video saying that after Audi released the video of “Xiao man of life”, many netizens went to the message area to accuse man ge of stealing and plagiarizing.
Dissatisfied with the wronged “man ge of Peking University”, the sentence by sentence comparison shows that Audi’s solar term marketing copy is almost the same as its Tiktok copy. The difference is that man GE’s original poetry and copywriting were released in the Mid Autumn Festival of 2018, may 2020 and 2021 respectively.
In the video, “Beida man Ge” pointed directly at the advertising short film of Audi’s life Xiaoman and copied its copy, saying that he didn’t think Andy Lau would copy the copy, and the real responsible party needed to stand up and explain.
Public information shows that “full brother of Peking University” has about 5 million fans in the whole network. It is an educational video blogger and has long been doing educational consultation for parents and students.
On the morning of the 22nd, Audi’s official microblog issued a statement, “expressing sincere apology”. The statement also said that the video was submitted and implemented by the creative agency, and Audi’s official channels will comprehensively take the video off the shelves.
Some netizens commented that this wave of Audi operation “pits Andy Lau”.
At present, this advertisement on Andy Lau’s account has been deleted.
source: Daily Economic News comprehensive “Shangsi advertisement” wechat, “Audi” microblog number, public information
Source of cover image: video screenshot of “man ge of Peking University”
