On May 20, Great Wall Motor Company Limited(601633) its Euler car officially announced that Euler ballet cat had opened online pre-sale. After the pre-sale is opened, users can place an order and make a reservation in Euler’s official app and applet.
At the pre-sale conference of Euler ballet cat, Dong Yudong, CEO of Euler brand, spoke for the first time on topics such as “soft food”, “modeling dispute” and “Floating Pricing”.
In response to the question of “eating a soft meal”, Dong Yudong responded from the perspective of enterprise strategy: “focusing on building cars for women is the best solution for Euler cars to face the future. Today’s consumer market does not win in large and comprehensive, but in small and specialized.”
Among the new energy vehicle brands, Euler automobile is a rookie, but in recent years, it has made good achievements with a series of product innovation and marketing innovation. In 2021, Euler brand models won the market popularity king of A0 Bev for many consecutive months, with annual cumulative sales of more than 130000 vehicles, catching up with a new force of car making and entering the first echelon of new energy vehicles.
The situation is as complicated as that of the Great Wall, which is full of small enterprises and even hesitant to compete for a piece of the market. Under such circumstances, how can Euler make high-speed growth not a flash in the pan? How to improve the tonality of the brand? These are problems that need to be solved urgently.
Euler’s highest vision is to think of danger in times of peace. As Dong Yudong said, “the more you focus, the more you win.” This is a new business paradigm that has been demonstrated several times.
Since the day when it was announced to be a “car brand that loves women more”, Euler automobile has transformed to “her power” in car making, opened up a new track for women’s cars, created new categories of women’s cars, and become a pioneer in women’s car industry.
In response to the different voices on the Internet about the shape of ballet cat, Dong Yudong said that no one stipulates that cars can only have hard and straight lines and clear edges and corners. That kind of mellow modeling and elegant arc in line with the feminine temperament was once a landmark aesthetic of a certain era. Fashion is a kind of reincarnation. In ballet cat, we reinterpret the past golden age with the aesthetic concept of the new era to make it glow with new vitality.
Some netizens said that the price of ballet cat was high when it sold to 200000. Dong Yudong responded, “there are many factors that determine the price of the car, but the core is the strength of the product. Ballet cat, as the first female exclusive car created by Euler, we have all the driving experiences that deserve to be exclusive, those basic functions that must be achieved, and those that exceed the expectations of users.”
According to Euler automobile, the starting point of thinking about building a car for women is not narrow feminism, not encouraging women to live like, but to make women better women, gentle and firm, romantic and beautiful, and gain the softness and happiness they deserve.
In this regard, Dong Yudong is also full of confidence: “in the future, we will move forward bravely on the women’s car track, give back users’ trust and support with better products and services. Turn all questions and questions about Euler into affirmation and surprise. This is the original intention of Euler ballet cat. I hope more people can understand Euler’s love for women.”
