“Dragon boxing”, “nunchaku”, “blue and white porcelain”… With the familiar songs of the post-80s and 90s, 50 million people watched a concert nine years ago online.
On the evening of May 20, Jay Chou’s “magic Tianlun 2013 concert” was replayed on wechat video number, Tencent music and QQ music online, and relevant topics continued to occupy the first place on the hot search list.
Source: microblog
Source: Network
The operator of this concert replay is TME live, established by Tencent music and entertainment group in March 2020 According to the data disclosed by Tencent music recently, in the first quarter of 2022, Tencent music achieved a revenue of 6.64 billion yuan (about US $1.05 billion), a year-on-year decrease of 15.1%; The net profit attributable to the parent company was 609 million yuan (about 96 million US dollars), a year-on-year decrease of 34%.
50 million onlookers online
According to the news released by Tencent music and entertainment group TME live, the replay of Jay Chou’s concert is the first of TME live’s “miracle live replay plan”. In addition to the magic Tianlun 2013 concert released on May 20, Jay Chou’s “the strongest 2019 concert on the earth” will also be released on May 21.
Source: QQ music
Under the influence of the epidemic, offline concerts have pressed the pause button in recent years. In this context, in March 2020, Tencent music launched the panoramic music live performance brand TME live, which once held more than 10 high-quality online performances, including special performances of singers such as Liu Ruoying, Eason Chan, Mayday and Zhou Shen, and once brushed the screen online. The two concerts of Jay Chou belong to the first project of the “miracle live replay plan” launched by TME live recently.
According to statistics, Jay Chou’s high popularity brought considerable traffic to Tencent music and various cooperation platforms that night. According to the data, since the viewing reservation was opened on May 17, the baidu information index of “Jay Chou” has risen all the way. As of the beginning of the event, QQ music platform showed that the number of event reservations exceeded 15.45 million.
At 8:10 p.m. on May 20, only 10 minutes after the replay of Jay Chou’s concert, relevant topics rushed to the top of sina Weibo hot search list. One hour after the concert was played on the video number, the viewing volume of Tencent music and TME live has exceeded 13 million. By the end of the concert, the total viewing volume of the two entrances is about 32 million. According to incomplete statistics, the number of people watching Jay Chou’s concert replay on the whole platform that night has exceeded 50 million.
In addition to the online “Carnival” of fans, the popularity of the concert once affected the trend of Tencent music’s U.S. stocks. Tencent music once rose more than 6% at the opening and 0.25% at the closing.
online concert industry rising
Since the outbreak of covid-19 pneumonia, the demand for public entertainment has increased, and online music performance has ushered in a development opportunity. With the increasing market demand for online music performances, major platforms have stepped up their layout and competed for market share.
In addition to Tencent music’s TME live, other Internet platforms have also arranged online concert performances, including Tiktok “duoulive”, Migu music online concert, Kwai “YUNPU Music Week”, station B “zhaistrawberry Music Festival”, etc.
In terms of operation mode, in addition to the free mode, many enterprises also try the payment mode of online music performance, so as to truly realize the industrialization, commercialization and large-scale development of online music performance. Relevant performances include “lighting up live action” of Netease cloud music, “live plan” of iqiyi entertainment, Modern Sky “strawberry nebula”, barley and Youku “parallel wheat live” and other activities. Compared with offline live performances, most of these online music performances are live broadcast by musicians at home and in studios, attracting fans with real and grounded performance effects; At the same time, the audience can communicate and communicate with the musicians in real time through comments, bullet screens and other ways, so as to have a closer sense of communication and interaction.
According to the Research Report on China’s online live music performance industry in 2021 released by iResearch in March 2022, the number of offline live music performances and the box office have recovered in 2021. In particular, the former is expected to have a total of more than 30000, almost equal to the number before the epidemic.
According to the report, in 2021, the number of online concerts held by Tiktok, Netease cloud music and modern sky was 0, 3 and 4 respectively, while Tencent music was 56. The report pointed out that Tencent music “leads China’s mainstream platforms in terms of quantity, scale and variety, and becomes the leader of China’s online live music performance”.
Tencent music’s revenue in the first quarter was 6.64 billion yuan
On May 17, Tencent music disclosed its performance in the first quarter. In the first quarter, Tencent music’s total revenue was 6.64 billion yuan, a year-on-year decrease of 15.1%; The net profit was 649 million yuan, and the net profit under non IFRS was 939 million yuan.
Among them, online music subscription revenue increased by 17.8% year-on-year to 1.99 billion yuan ($314 million). Online music paid users reached 80.2 million, a year-on-year increase of 31.7%, with a net increase of 4 million. The payment rate reached 13.3%, higher than 9.9% in the same period last year and 12.4% in the fourth quarter of last year.
Tencent music said that in the first quarter of 2022, thanks to high-quality content and services, effective promotion measures and the improvement of paying user loyalty, the company’s online music paying users continued to achieve strong year-on-year and month on month growth, reaching a new breakthrough of 80.2 million people.
In the first quarter of 2022, affected by the intensification of industry competition and changes in the macro environment, Tencent music’s social entertainment Mau (number of monthly active users) and paying users decreased month on month. In this regard, Tencent music stressed that the company will continue to carry out product innovation and strengthen the exploration in more vertical areas of social entertainment, such as audio live broadcast, business going to sea and virtual interactive content, so as to continuously improve the competitiveness of the company.
