Chongqing Jinkang New Energy Automobile Co., Ltd., a wholly-owned subsidiary of Chongqing Sokon Industry Group Stock Co.Ltd(601127) ( Chongqing Sokon Industry Group Stock Co.Ltd(601127) . SH), has been officially renamed as Thalis Automobile Co., Ltd.
“We hope that with the help of this renaming, we will continue to strengthen the brand awareness of Thalis in the hearts of users, which is also in line with the company’s determination to transform to new energy vehicles and our established development direction.” Chongqing Sokon Industry Group Stock Co.Ltd(601127) chairman Zhang Zhengping said at the Chongqing Sokon Industry Group Stock Co.Ltd(601127) 2021 annual general meeting on the evening of May 20.
In recent years, Chongqing Sokon Industry Group Stock Co.Ltd(601127) ‘s performance is not good. According to the financial report, from 2018 to 2020, Chongqing Sokon Industry Group Stock Co.Ltd(601127) ‘s revenue and profit showed a downward trend Chongqing Sokon Industry Group Stock Co.Ltd(601127) is undergoing transformation through the development of new energy vehicle business, and cooperation with Huawei is regarded as a key link to reverse performance.
Chongqing Sokon Industry Group Stock Co.Ltd(601127) the latest financial report shows that although it is still in a state of loss in 2021, its revenue reached 16.718 billion yuan, a year-on-year increase of 16.89%. Among them, the operating revenue of automobile products was 14.42 billion yuan, a year-on-year increase of 18.13%. In terms of vehicle sales, 266600 complete vehicles were sold in 2021, a year-on-year decrease of 2.55%, of which 41000 new energy vehicles were sold, a year-on-year increase of 104.39%. Zhang Zhengping said that from January to April this year, the company’s sales of new energy vehicles reached 23000, a year-on-year increase of 199.6%, accounting for 28% of the company’s total sales in the same period.
Thalis is a brand of Chongqing Jinkang Thalis Automobile Co., Ltd. At the beginning, Thalis aimed at the market of additional electric vehicles, and then launched pure electric vehicles.
At the beginning of 2019, Chongqing Sokon Industry Group Stock Co.Ltd(601127) and Huawei held a comprehensive cooperation signing ceremony. In April 2021, Thalis officially reached in-depth cooperation with Huawei. The two sides will deeply integrate technology, products and channels to jointly launch the first cooperative model Thalis Huawei smart sF5 SF5 is the first electric vehicle to enter Huawei’s sales network. However, the market performance of sF5 is not optimistic. At the end of last year, Thales released a new high-end brand AITO and launched the first medium-sized luxury SUV, the M5 AITO is a high-end smart car brand deeply empowered by Huawei, and the M5 is the first model equipped with Huawei’s latest harmony OS cockpit. The industry believes that the joint efforts of Thales and Huawei to build AITO brand may be related to the failure of Thales sF5 market performance to meet expectations.
The sales volume of Thalis in April this year was 3439 vehicles, with a year-on-year increase of 124863% and a month on month increase of 8.83%. In the first April of this year, the cumulative sales volume of Thalis was 8483, a year-on-year increase of 1211.1%. Among them, AITO M5 contributed most of the sales. With the listing of Enjie M5, sF5 fell into the rumor of “shutdown” in January this year. Although the official did not disclose the sales volume of specific models, from the public insurance volume data, the proportion of AITO M5 in the overall sales volume of Thalis has reached more than 95%.
From the recent market performance, the trend of M5 is better. M5 ranked eighth in the sales ranking of new energy SUV vehicles in April released by the passenger Federation. The industry believes that Huawei has provided endorsement for Thalis to build a high-end new energy brand, and Thalis enters Huawei’s channel sales, which greatly reduces its investment in sales expenses. However, there are some disputes about the in-depth cooperation between Huawei and Thalis. Some people believe that although Huawei publicly does not build cars on many occasions, the cooperation with Thalis is regarded as playing a leading role Chongqing Sokon Industry Group Stock Co.Ltd(601127) responded that its Thalis is a long-term partner of Huawei, not a OEM.
Recently, it was reported that the users who bought M5 removed the tail label of “Thalis” and pasted the logo of “Huawei”. In this regard, Zhang Zhengping said at the shareholders’ meeting: “The market decides whether the product is good or not. If the product is not good, no matter who signs it, no one will buy it. The high attention of M5 is an incentive and affirmation for the cooperation between Xiaokang and Huawei. The encouragement of users is the biggest driving force for us to move forward, and the experience of users is the cornerstone for us to forge good products. With the deepening of cooperation between the two sides, more high-quality new energy vehicle products will be launched, which will surely be obtained More users agree. “
According to the plan, AITO will release the second medium and large luxury SUV this year Chongqing Sokon Industry Group Stock Co.Ltd(601127) founder Zhang Xinghai said at the shareholders’ meeting that the “q-m7” positioning large luxury SUV will be officially released in the near future.
