Shede Spirits Co.Ltd(600702) the commemorative wine set returned to shareholders is said to be much higher than the market price after the discount. On May 21, Shede Spirits Co.Ltd(600702) (hereinafter referred to as ” Shede Spirits Co.Ltd(600702) “) issued a statement saying that the prices mentioned in the relevant contents were inconsistent with the actual situation of the market and seriously deviated from the reality.
Previously, some media reported that Shede Spirits Co.Ltd(600702) offered no preferential purchase of alcohol to shareholders. The discount price of 7500 yuan for the commemorative wine package for shareholders was higher than the retail price of some dealers in the market. The actual total price of relevant products in the preferential package in the market was 5830 yuan, which was 1670 yuan less than the price after being sold to shareholders.
In this regard, Shede Spirits Co.Ltd(600702) said in a statement that the retail guide price of the commemorative wine set of the shareholders’ meeting was 12354 yuan, and Shede Spirits Co.Ltd(600702) shareholders were given a special preferential price of 7500 yuan. The retail guide price of “tianzihu” in the packaged products is 5980 yuan. The selling prices on multiple e-commerce platforms meet the guide price, and the sales records and evaluation records are kept. The “market price of 1600 yuan” mentioned in some reports is inconsistent with the actual situation of the market. In addition, the selling prices of many other products are inconsistent with the actual situation and products are confused.
Tianzihu is the most discussed product in this dispute, and it is also the product with the highest retail guide price in the preferential package. On May 21, the reporter of Beijing News searched Jingdong and found that the price was 5980 yuan, which was consistent with the price mentioned in the Shede Spirits Co.Ltd(600702) statement. The starting price of tianzihu products in 2020 found on Alibaba auction platform shows 4500 yuan and 6199 yuan, but they are far higher than 1600 yuan.
Practitioners close to Shede Spirits Co.Ltd(600702) told the Beijing news that many products in the Shede Spirits Co.Ltd(600702) preferential package are an important starting point of its high-end strategy and brand image. Although wine products will fluctuate to a certain extent due to different channels, selling at a price far lower than the retail guide price is not in line with the interest demands of Shede Spirits Co.Ltd(600702) and its cooperative dealers, and will seriously damage the brand image of willing high-end products, The price of “1600 yuan” is likely to be an “Oolong” of information error.
