On May 19, Chacha Food Company Limited(002557) ( Chacha Food Company Limited(002557) . SZ) announced that in order to thank the shareholders for their concern and support for the company, the company decided to give the company Kui Zhen gift box to all shareholders free of charge. The company had 17000 shareholders at the end of the first quarter, and the gift box was reported to be worth more than 100 yuan.
According to incomplete statistics, in addition to Chacha Food Company Limited(002557) , at least four companies launched shareholder feedback activities during the year. Most of the listed companies give out their own products, from high-end melon seeds to spray, with a wide range of gifts.
invite all shareholders to eat high-end melon seeds
Chacha Food Company Limited(002557) said in the announcement that it decided to present Kui Zhen gift box to all shareholders free of charge. As of the closing of the market on May 12, all registered shareholders holding shares can apply for it.
Every editor noticed that, based on the closing price of Chacha Food Company Limited(002557) may 12 (54.03 yuan / share), holding one hand of Chacha Food Company Limited(002557) shares requires at least 5403 yuan to apply for Kui Zhen gift box.
The official applet “qiaqiakuizhen flagship store” shows that the unit price of different products of kuizhen brand ranges from 36.5 yuan to 189 yuan. Take the Kui Zhen black gold can gift box with a price of 189 yuan as an example. There are 6 cans in it, 188 grams per can, with an average of 17 cents per gramP align = “center” screenshot from the official applet “qiaokuizhen flagship store”
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In the stock bar of Chacha Food Company Limited(002557) , some shareholders drying out the gift box they received last year said, “last year was a nut gift box, with atmospheric packaging and a set of exquisite bookmarks, which shows that the company used its heart.”
In fact, Chacha Food Company Limited(002557) in this year’s delivery of Kui Zhen gift box to shareholders may be in line with its goal mentioned in the annual report. It wants to build “Kui Zhen” into the first high-end brand of sunflower seeds in 2022 and seize market share.
Chacha Food Company Limited(002557) also said in the announcement that in addition to thanking the shareholders for their care and support, the gift box is also to let the shareholders better understand its high-end sunflower seed brand Kui Zhen and improve Kui Zhen’s recognition and influence.
According to the financial report, in the first quarter of this year, Chacha Food Company Limited(002557) the revenue was about 1.432 billion yuan, a year-on-year increase of 3.86%; The net profit attributable to shareholders of listed companies was about 208 million yuan, a year-on-year increase of 5.15%.
According to the data, as of March 31, 2022, Chacha Food Company Limited(002557) had 17329 shareholders. Calculated at 189 yuan, the total value of Chacha Food Company Limited(002557) gift box is up to 3275200 yuan, accounting for about 1.6% of its net profit in the first quarter of 2022.
send spray, milk powder, Baijiu and coupons
with the highest value of nearly 10000 yuan
Not only Chacha Food Company Limited(002557) , but also many listed companies choose to give physical gifts to shareholders, most of which are products produced by their own companies. According to incomplete statistics, at least four A-share companies have launched shareholder feedback activities since 2022.
On May 7, Changhong Meiling Co.Ltd(000521) announced that the company prepared “shareholder exclusive price” products during the “Meiling shareholder feedback activity”, bringing together refrigerators (cabinets), washing machines, air conditioners, kitchen appliances, small household appliances and other products for preferential purchase, as well as gifts such as a minimum 50% discount for the purchase of complete sets of products and a designated m fresh refrigerator for delivery to the freezer.
On April 9, Vohringer Home Technology Co.Ltd(603226) announced that one shareholder coupon ) would be pushed to each registered shareholder. With the coupon, shareholders can enjoy a 95% discount on the basis of the original preferential price after placing an order in each store of the company (the order of floor products is not less than 10000 yuan and the order of household products is not less than 50000 yuan) and passing the verification.
On March 31, Jiangsu Apon Medical Technology Co.Ltd(300753) decided to carry out “protecting nasal health · Jiangsu Apon Medical Technology Co.Ltd(300753) shareholder feedback activity”. .
On January 18, Beingmate Co.Ltd(002570) announced that in order to thank shareholders for their long-term care and support for the company, establish a long-term and diversified shareholder return mechanism, and let shareholders experience the company’s new products and services, the company plans to carry out the “tiger vitality · care with Jia” Spring Festival shareholder feedback activity.
What is impressive is Xiamen Jihong Technology Co.Ltd(002803) .
According to the arrangement of the event, the Baijiu gift package received by the shareholders holding more than 250000 shares of Xiamen Jihong Technology Co.Ltd(002803) 5 will include: 1 bottle of Feitian Moutai (specification: 53% Vol 500ml), 1 bottle of Zunyi 1935 Maotai flavor Baijiu (specification: 500ml), and 1 piece of Guizhou sauce liquor tasting Version (specification: 500ml, a total of 6 bottles)P align = “center” screenshot source: Xiamen Jihong Technology Co.Ltd(002803)
It is worth mentioning that when these companies announce gifts to shareholders, the announcement has restrictions on the holding time, which is often the closing data as of a few days before the announcement.
In other words, it is too late for investors to buy stocks for gifts when they see the relevant announcement.
Jiang Han, a senior researcher at Pangu think tank, told reporters, “by carrying out shareholder feedback activities, it can effectively help listed companies improve their relationship with shareholders and enable shareholders to better understand enterprise products and types. It is very helpful to enhance shareholders’ confidence and improve shareholders’ stickiness.”
Zhang Cuixia, chief investment adviser of Jufeng investment, said that it is normal for listed companies to give gifts to shareholders in the capital markets of many developed countries.
In addition to giving gifts, listed companies will also give back to shareholders by distributing cash dividends. Zhang Cuixia pointed out that the dividend paid by listed companies to investors according to a certain proportion of their stock shares every year is the return on investment of listed companies to shareholders and a way for shareholders to obtain income. Zhang Cuixia further pointed out that the advantage of cash dividend is that it can make some profits safe in the bag and no longer have to bear the investment risk. “After all, there are uncertainties in the future operating profits and stock price rise and fall of listed companies. If you don’t want to continue to take risks, (for shareholders) it is better to pay cash dividends.”
Zhang Cuixia finally said that the most “important” gift of listed companies to shareholders is that listed companies continue to create value and share the company’s growth with shareholders.
