“520” is coming. Are your holiday gifts ready?
Under the strong festival atmosphere, the live flower selling room on the short video platform is also particularly lively. The “Huayue flower business department”, a Tiktok flower merchant located in Lhasa, has launched a new limited edition “520” bouquet at the right time, and supports SF distribution in the same city.
“The flowers just picked in Kunming at 8 a.m. can be sent to our live studio in Tibet in the afternoon. Fans in the city can receive the goods in an average hour after placing an order, which is more convenient than buying flowers in offline stores.” The person in charge of “Huayue flower business department” said.
In the past, because the fresh-keeping period of fresh flowers was short and they were easy to be damaged during transportation, the “localized” operation characteristics of the flower market were obvious. Even though the sales channels such as Tiktok and Kwai were developed, the sales volume could not achieve explosive growth. However, since the cooperation with SF in the same city, the cross domain sales business of “Huayue flower business department” has been significantly improved.
Recently, SF, the “first share of new consumption distribution”, released a live broadcast of e-commerce comprehensive logistics solution in the same city. Its newly launched one-stop “intra city express delivery + Express Logistics” system promotes the delivery of live broadcast goods one step faster, creates a new standard to accelerate the upgrading, and also leads the instant distribution industry to expand into a newer consumption field.
In recent years, the traffic of head short video apps such as Tiktok and Kwai has exploded. With the support of a strong user base, the trend of live broadcasting with goods is unprecedented. According to iResearch consulting data, the scale of China’s live e-commerce in 2021 was 2.0 trillion yuan, with a penetration rate of 15%; It is expected to maintain high growth in the next two years and will exceed 4.9 trillion yuan in 2023.
in this context, live e-commerce with high conversion rate and repurchase rate has quickly become a new outlet
Compared with traditional e-commerce, live e-commerce is more convenient, worry-free and interactive. Users can place orders through diversified forms of “planting grass”. The city wide emergency delivery fully meets the freshness and high timeliness requirements of fresh, fruits and vegetables, flowers and other categories. From “what you see is what you get” to “what you see is what you get immediately”, live e-commerce and local express delivery have formed a natural and optimal combination, which can not only enable consumers to enjoy higher shopping efficiency, but also provide strong support for business operation growth.
Build a “new infrastructure” for live E-commerce
Boost the upgrading of new consumption
IResearch report pointed out that in the traditional express business system, the local express business needs to go through the complete business process of sending, receiving and forwarding, and the order aging usually exceeds one day; The real-time distribution service is end-to-end distribution, which does not involve intermediate links such as transit, which can significantly improve the timeliness.
Today, live broadcast e-commerce not only attracts major enterprises and small and medium-sized merchants to settle on the live broadcast platform to share online traffic dividends. At the same time, the offline logistics distribution scene has become a pastry.
under the tuyere, SF, which continues to expand its business scenario, took the lead in building a logistics “new infrastructure” for live e-commerce
In order to meet different logistics scenarios and order volumes in the same city and across cities, SF city has provided two solutions – if the live broadcast order volume is large, businesses can use the order aggregation system to automatically synchronize orders with live broadcast platform systems such as Tiktok and Kwai, and realize automatic diversion and automatic return of waybill number. Orders in the same city are directly picked up and distributed by SF City Knights, Trans City orders will be delivered by express logistics by SF Express; If the live broadcast order volume is small, the merchant will manually place an order in SF local merchant app.
According to the “urgent delivery line” and “time effective delivery line (6h-4) of orders in the same city, the” time effective delivery line “and” time effective delivery line (6h-4) of orders are subdivided according to different orders in the same city in the mode of urgent delivery, customers in the same city can enjoy the service of delivery within one hour on average in the whole city, and the traffic of merchants can be realized immediately, with more significant income increase
“Fruit season beans” is the beneficiary of SF’s local live e-commerce emergency delivery mode.
According to the introduction of “Guoji beans”, the previous live broadcast delivery not only needed to interact with fans, but also needed to manually handle orders, express delivery and other things, which was far less relaxed than now. Now, with the support of SF in the same city, not only the delivery time is shortened to an average of one hour in the same city, but also batch orders and automatic return of waybill number to the platform are supported. Saved a lot of effort.
“In the past, everyone bought by looking at photos. The quality of the goods depends on luck. Now everyone looks at me to pack and deliver goods on site. My friends in Taiyuan guarantee that you can eat fresh fruit in an hour on average!” The person in charge of “fruit season beans” is packing the fruit with his head down with the just printed delivery note.
After a while, a number of SF riders from the same city came one after another. With a sweep of the mobile phone against the delivery note code, they picked up the goods and started the distribution journey.
Since the epidemic, home service has become the choice of more and more people, and the scope of service has been expanded to all aspects of life. The “live e-commerce + urgent delivery in the same city” enables products such as fresh fruits, seafood, aquatic products and flower cakes that are difficult to preserve and have high requirements on timeliness to be purchased through the live studio, providing consumers with richer shopping experience and more reassuring logistics services.
In fact, SF’s order aggregation system in the same city is committed to providing logistics order numbers that meet the logistics rules of the platform for the live e-commerce “urgent delivery in the same city”, and realizing more intelligent diversion and more efficient processes.
Under the order aggregation system, a large number of orders can not only place orders in batches, but also automatically return to the live broadcast platform to meet the needs of customers to view logistics information in real time, which greatly improves the logistics efficiency and service satisfaction of live broadcast e-commerce.
This move of SF in the same city has become a boost to the development of small and medium-sized businesses – although SF in the same city does not have its own business flow, as a third-party “new infrastructure”, it can help businesses customize and extend service scenarios on various channels and platforms, and quickly accumulate private traffic pools in a lower cost and more efficient way. “Without business flow, you can also do everyone’s business.”
It is worth mentioning that, as a neutral third party, SF is also meeting the refined and customized needs of various industries and parties when building the logistics infrastructure for new consumption
In the live broadcasting rooms of some cooperative businesses, SF city will provide merchants with marketing tools such as station cards, hand-held cards and patches in the live broadcasting room; There are also endorsements such as “instant purchase and delivery”, “SF city brand”, “SF city express delivery with an average of 1 hour”, and provide traffic support for merchants.
In April this year, SF launched the “Tiktok incentive competition” in the same city to encourage the creation of relevant videos and set rich rewards such as cash and coupons with the topic of .
In fact, compared with other distribution modes with single instant distribution platform, SF’s “near-field e-commerce + instant delivery in the same city” mode has been extended to all fields of new consumption, which not only truly realizes the immediate distribution of everything to home, but also expands the network effect and anti risk ability, and completes the leading position in the new scene of instant distribution industry.
Expand diversified business scenarios
Instant faucet to seize new business opportunities
In line with the immediate distribution needs of users and merchants in the new consumption era, Shunfeng continues to build an open ecosystem around the development concept of “high quality, high efficiency and full scene”, and continues to expand diversified business scenarios through an efficient and diversified transport capacity network covering the whole city.
The operating revenue of Shunfeng was 2028.1 billion yuan, a year-on-year increase of 68.1% in the same city last year. Among them, the company’s non meal scene showed strong performance. As of December 31, 2021, the company achieved a revenue of 1.872 billion yuan, a year-on-year increase of 105%, accounting for 37% of the total distribution revenue in the same city.
Intra city retail, near-field e-commerce and near-field service are the three main scenarios other than non meals at present. At present, the order structure of SF’s local business is outstanding and stable, and the whole scene is taken up all the time. Taking the above live broadcast e-commerce integrated logistics solutions as an example, SF can meet the distribution needs of the whole scene in the same city, and provide services for meals, tea, fresh fruits and vegetables, supermarket convenience, cakes, flowers, medical supplies, clothing and auto parts.
For example, if a user attends a friend’s birthday party and forgets to buy a gift, he can place an order for the “net red” popular style in the cake and flower live broadcast room. SF City brother will be delivered within dozens of minutes and send specific birthday wishes, which has also become a direct embodiment of SF city’s mission of “enabling more people to enjoy a better life from zero distance”.
At the same time, in addition to live e-commerce, SF also has extensive cooperation with wechat ecology and fresh e-commerce platforms in the same city to provide services for all channels and platforms of new consumption with a third party.
From the perspective of industry structure, under the current trend of decentralized traffic in the whole industry, SF’s whole scene model in the same city can better meet the needs of customers and users, and has higher growth potential.
In fact, in recent years, consumers’ brand recognition of SF in the same city has continued to grow The average renewal rate of e-commerce customers in Shunfeng and Shunfeng reached 100% year-on-year; Meanwhile, by the end of last year, the number of active consumers in SF had doubled from 5.1 million in 2020 to 10.6 million.
as China’s leading third-party ready to use platform, SF’s local business has covered more than 1900 cities and counties across the country, with more than 606000 active knights and 258000 active merchants
The huge transport capacity network also provides a solid foundation for SF’s layout in the same city, sinking the market and seizing new business opportunities. In 2021, the company achieved a revenue of RMB 1.674 billion in the sinking market, with a year-on-year increase of 89%.
In the face of the sinking market with great growth potential in customer demand and rider resources, SF is also continuously improving the order density and diversification of service scenarios.
“If we want to obtain a higher market share in such near-field services, the infrastructure should be more perfect, that is, our distribution network should cover all districts of the city and form a huge distribution network.” Zeng Hailin, CFO of SF City, once said that the cost of intra city distribution needs to be controlled to reduce the unit price and realize the transformation of more intra city express orders.
In today’s rising tide of real-time delivery scenario services, many real-time delivery platforms have poured in to share huge cakes. However, with the increasing demand for self built traffic and driven by the demand for personalized distribution, the third-party real-time distribution platform such as SF shows a strong growth momentum
In 2016, the orders of China’s third-party ready to serve industry accounted for 11.9% of the total orders of ready to serve industry, compared with 14.4% in 2020, which is expected to reach 20.5% by 2025.
Compared with meituan, hungry and other centralized ready to serve platforms, the independent, open and antitrust nature of the third party makes it free from traffic competition with other platforms and can cooperate with all platforms. At the same time, the third party returns the right of service definition to customers to help build brand differentiation. In addition, the third party can return the pricing to the service duty, release more profits for businesses and provide better services for consumers.
In the face of the new consumption scenario that has risen rapidly now, SF is making multi-point layout in the same city to continue to serve the high-quality and professional distribution needs of b-end merchants and C-end consumers, so as to lead the market for a long time
In the future, the third-party attribute can give SF the leading edge in the B2C track in the same city, which is expected to become the priority choice for more and more new consumption platforms and brand distribution services, and bring more possibilities to the ecology of the whole industry.
