the epidemic in Beijing has had a certain impact on offline entity business. As a gold jewelry enterprise with leading market revenue in Beijing, Beijing Caishikou Department Store Co.Ltd(605599) resolutely build a strong epidemic defense line, actively open new marketing ideas on the premise of strictly abiding by various epidemic prevention policies and regulations, ensure the supply of products and services and boost the consumer market through innovative means
I. Omni channel response to create an anchor matrix from morning to night
Beijing Caishikou Department Store Co.Ltd(605599) adopted the omni channel marketing strategy of synchronous development of online and offline sales, continued to expand e-commerce sub business for many years, and promoted “Caibai jewelry” gold jewelry products online to consumers in the national market, achieving rapid growth. , Customers can enjoy and purchase the same services and products as offline without leaving home. In the face of the epidemic situation, e-commerce live broadcasting business achieved double-digit growth year-on-year .
II. Linkage of more than 1000 people, and the combination of all staff marketing and all staff distribution
Beijing Caishikou Department Store Co.Ltd(605599) not only continues to make efforts on the public domain platform, but also actively establishes a new marketing pattern on the private domain platform. During the epidemic period, all departments of the company created a customer wechat group, and more than 1000 employees participated in the whole staff marketing. They “copied” the offline publicity and service work such as gold price broadcasting, high-quality product recommendation, after-sales service and problem consultation to the cloud, and fulfilled the corporate mission of “being everyone’s huangjinzhubao consultant” online. In addition, the company upgraded the functions of its own official mall platform and opened a full-time distribution business. Employees can generate materials and form orders anytime and anywhere through their own account all staff distribution not only effectively improves the enthusiasm of employees to participate in the company’s operation, but also greatly facilitates the shopping experience of customers.
III. speed up and change products, self-developed to find a break
Despite the current epidemic situation, Beijing Caishikou Department Store Co.Ltd(605599) ‘s new product research and development has not been affected, but has accelerated the speed of new product introduction. Recently, the jewelry of the second season of Oriental Garden independently developed and designed by Caibai design team is on sale in the season. The series of products contain oriental charm and are the best choice for summer clothing matching. In addition, Caibai, a sub brand focusing on Gufa gold, and Baiyue time, a sub brand launched based on the needs of consumers, have also been continuously updated in the near future. During the epidemic period, Caibai not only provided a safe shopping environment, but also ensured the supply of high-quality products. Multiple product lines are pushed forward together. Customers can buy their favorite products whether they go to the store or place an order online.
