On May 20, Spring Airlines Co.Ltd(601021) released the image of the first two-dimensional machine mother, "Chunqiu Ji", nicknamed "ah Qiu". She is dressed in a mecha with the painting characteristics of Spring Airlines Co.Ltd(601021) new version, and the contrast between "cute mother" and "mecha" is charming.
Spring Airlines Co.Ltd(601021) expressed the hope to establish more in-depth emotional contact with young consumers through the secondary machine mother "ah Qiu".
Picture source: Spring Airlines Co.Ltd(601021) for pictures
The most popular works of the second generation of anime women, such as the "second generation of anime women", are the "second generation of anime women", which is also known as the "second generation of anime women".
Interface news learned from Spring Airlines Co.Ltd(601021) that Spring Airlines Co.Ltd(601021) designed "a Qiu" in an all-round way, including birthplace, constellation, dress up, personality, hobbies, wishes and even mantras, many of which are highly consistent with the corporate culture and development goals of the spring and Autumn period.
On the first day of launch, Spring Airlines Co.Ltd(601021) simultaneously launched 520 Limited Edition wechat red envelope covers and expression packs dedicated to "a Qiu", opened the first interactive activity of "a Qiu welfare day" and invited users to join the discussion on the future growth of "a Qiu".
According to the person in charge of Spring Airlines Co.Ltd(601021) project, the initial value of the growth progress of "a Qiu" is set at 10% in this debut show. I hope her future will be a process of continuous growth and enriching herself, and become a "a Qiu" loved by users more and more.
In the future, the image of "a Qiu" will also appear in more scenes such as the airport, cabin and fan meeting, directly contact with passengers and fans, and even launch the original works of "a Qiu".
The interface news reporter noticed that under the tweet of "Chunqiu Ji" announced by Spring Airlines Co.Ltd(601021) official, many young users responded positively. Some people said: "if you want to be around, painting on the plane will be more fragrant!" Someone also suggested: "as fans of spring and autumn and animation fans, I hope to meet ah Qiu offline (flight). The experience of theme flight is simply bursting."
This is not Spring Airlines Co.Ltd(601021) the first time to explore a new way of product publicity.
In the early stage of the epidemic, Spring Airlines Co.Ltd(601021) took the lead in live broadcasting in the industry. The chairman took the lead in the live broadcasting room and sold products such as aircraft fuselage advertisements and 9 yuan air tickets, with a record broadcast volume of 12.33 million. On February 22 this year, Spring Airlines Co.Ltd(601021) released the first limited NFT digital collections of the aviation industry on the NFT China platform, with a total of 5 models and a global limit of 100.
Spring Airlines Co.Ltd(601021) product promotion mode is characterized in that brand activities closely follow the trend of youth, aiming to make more and more young people like and choose Spring Airlines Co.Ltd(601021) .
Previously, Spring Airlines Co.Ltd(601021) in an interview with the interface news, said: "we have a large number of young people in our fan group, and the coincidence between network users and our customer group is high. We really want to attract young groups through live broadcasting, creative marketing activities and other ways, as one of the important forms of brand promotion."
For the birth of "Chunqiu Ji", Zhou Bo, a practitioner in the field of civil aviation marketing services, today issued a document saying that the traditional self media operation concept of the airline company should either be transformed or publicized. In the new era, airlines should be based on user operation, obtain user cognition and establish their own unique brand image through the way loved by modern people, so as to obtain the space of excess profit in the current "stock market".
It is understood that Spring Airlines Co.Ltd(601021) is also the first airline in China to layout the secondary market. As early as 2014, Spring Airlines Co.Ltd(601021) opened China's first Cosplay animation themed flight from Pudong, Shanghai to Japan. During the two-hour flight, professional Coser performed on site, and the crew collectively "changed" to bring passengers a special flight experience.
