On the afternoon of May 20, Fu Yanjie’s official microblog released a “letter of apology”, saying that the improper content on the product display page of Fu Yanjie’s official flagship store did not respect women, so she solemnly apologized for this. Thank you for your attention and supervision to Fu Yanjie.
In her letter of apology, Fu Yanjie said that she accepted all the criticisms from everyone with an open mind, and said that at present, the company has set up a special team to comprehensively remove relevant products from the shelves, carry out self-examination and self correction, and deeply reflect on herself to prevent similar situations from happening again; At the same time, it is also actively cooperating with the investigation of the competent department.
Previously, the topic of “Fu Yanjie’s advertisement is accused of insulting women” was posted on the microblog on May 17. According to cnr.com, the cause of the incident was an uncomfortable expression in the advertising language of a female private goods sold by Fu Yanjie’s official flagship store, which was questioned as insulting to women.
On the same day, China Women’s daily commented on the incident and pointed out that “the original normal women’s products were accused of insulting women because of vulgar, vulgar and kitsch advertisements, and the goods were taken off the shelves, damaging their reputation and market. It is hard to imagine that today, people still use women’s bodies for such unbearable marketing and even try to disguise them with data.”
After the fermentation of public opinion, the customer service of Fu Yanjie’s official flagship store responded on May 19 that the company attaches great importance to this matter, the products have been taken off the shelves and are under thorough internal investigation. I am deeply sorry for the confusion and inconvenience to consumers. For whether the product will be launched in the future, the customer service of fuyanjie’s official flagship store said it didn’t know the specific situation.
According to cnr.com’s previous report, on May 18, in response to the recent advertisement on women’s inflammation and cleanliness, the staff of Jiangxi Zhangshu market supervision and Administration Bureau told the media that they had received the provincial transfer letter, which the leaders of the Bureau attached great importance to. After the letter was handed over to the law enforcement team, the case will be filed for investigation.
According to the company’s official website, fuyanjie is a well-known brand product in China’s female health care and escort market. Behind fuyanjie brand is Jiangxi Kangmei medical and Health Products Co., Ltd., which is a wholly-owned subsidiary of Renhe Pharmacy Co.Ltd(000650) . In addition to fuyanjie, Renhe Pharmacy Co.Ltd(000650) also includes Renhe Shenzhen Click Technology Co.Ltd(002782) , youkadan, shining eye drops and other main products.
According to Zhongxin Jingwei’s report on May 19, Renhe Pharmacy Co.Ltd(000650) controlling shareholder Yang Wenlong, chairman of Renhe group, replied that now the company attaches great importance to this matter and is fully cooperating, “we just had a special meeting and asked the operation Department to deal with it as soon as possible”. When asked about the specific results of the treatment, Yang Wenlong said that as the controlling shareholder of (Renhe) group, he did not know the specific situation.
