On May 19, the Shandong Branch of “China Tourism Day” in 2022 was launched. Bai Yugang, member of the Standing Committee of Shandong provincial Party committee and Minister of publicity department, attended the event, and Wang Lei, Secretary of the Party group and director of Shandong Provincial Department of culture and tourism, delivered a speech.
At the event site, Six “Shandong tourism promotion ambassadors” promoted and displayed the six categories of full Shanghai New Culture Media Group Co.Ltd(300336) tourism experience products of “new urban perspective – Shandong Urban roaming”, “new growth of travel – Shandong study tour”, “new inheritance of skills – Shandong intangible cultural heritage experience”, “new exploration of national treasures – Shandong archaeological pursuit”, “new spiritual baptism – Shandong Red Tour” and “new discovery of civilization – Shandong World Heritage Adventure”.
According to the introduction, Shandong Provincial Department of culture and tourism also cooperates with OTAs such as Ctrip, Tongcheng and meituan to give full play to the advantages of various platforms and launch high-quality tourism products such as medium and high-end, generation Z and local life respectively to meet the needs of the people.
May is the month of tourism benefiting the people. Various parts of Shandong have successively held cultural and tourism consumption voucher subsidy activities. Among them, 212 cultural tourism enterprises launched 343 preferential measures; 97 cultural tourism enterprises launched 133 measures to help the elderly and the disabled; 95 cultural and tourism enterprises have launched 107 preferential tourism measures for advanced groups such as anti epidemic workers and labor models. In addition, the province has also launched 488 cultural measures to benefit the people, such as public welfare literary and artistic performances and the expanded opening of public cultural venues. Tickets will be available for 19 scenic spots or half price tours in Jinan on May 21. From 0:00 on May 20 to 24:00 on July 1, the state-owned scenic spot in Penglai district is free of tickets for citizens in Yantai, Qingdao, Weihai, Weifang and Rizhao.
