On May 19, the Weifang themed activity of “China Tourism Day” in 2022 was held in Qingzhou City, Shandong Province.
At the event site, Weifang officially launched the “Weizhou weekend” tourism activity. It is reported that the activity integrates the concept of micro vacation, provides immersive experience tour, ecological health tour and red story tour with the integration of cultural tourism and cultural innovation, new knowledge and interest, develops various characteristic leisure tourism routes, and packages 52 quality playing methods of Weifang weekend by using 52 weekends throughout the year. The activity combines online communication with offline activities by excavating cultural content, customizing IP image, telling city stories, and linking mainstream media and we media big V online communication in the form of animation, graphics, short videos and other forms; Through the recruitment of tourism experts, parent-child families, couples and other travel groups, take the offline weekend micro vacation experience; At the same time, relying on the self driving tour resources of Qilu Tianlu Road, and in conjunction with automobile brand manufacturers, local 4S stores and self driving tour organizations, we continued to carry out the in-depth experience activity of “Wei weekend” micro vacation Qilu Tianlu road self driving tour.
Quan wensong, party secretary and director of Weifang culture and Tourism Bureau, said that we should take advantage of the opportunity of “China Tourism Day” to boost the confidence of the city’s cultural and tourism industry, release market vitality and promote the recovery of cultural and tourism consumption. On the premise of strictly implementing various measures for epidemic prevention and control, all counties (cities and districts) should hold a series of innovative activities and carry out all-round new media promotion; Enrich the supply of high-quality products, strengthen and optimize urban micro tourism, research tourism, cultural experience tourism, rural tourism, night tourism, etc; Launch various forms of tourism measures to benefit the people, stimulate the vitality of the consumer market and promote the recovery and development of the industry.
At the scene of the event, the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) publicity campaign of “popularizing law in culture, tourism and the rule of law to ensure the establishment of the cultural capital of East Asia” was launched simultaneously.
