In Changsha, where GDP exceeded 1.3 trillion last year, its apartment market has caused waves again recently.
The price of apartments in Changsha has been reduced for more than 3 months. According to incomplete statistics, more than 20 apartment projects in Changsha have publicized the price reduction recently, and some projects have launched the slogan of "special price room 4000 yuan / flat rise", constantly breaking the new low of apartment prices in Changsha.
"The price reduction and promotion of apartments will continue, and the developers want cash flow, so they must cash in the apartments quickly, even if they may lose a little occasionally." On May 16, Chen Shixia, general manager of Hunan Zhongyuan Real Estate Strategic Development Center, said in an interview with the reporter of daily economic news.
At the same time, on April 21, Changsha housing and Urban Rural Development Bureau and other five departments jointly issued the notice on Several Opinions on promoting the de stocking of non residential commercial housing. However, it remains to be seen whether the high inventory apartment market can accelerate the de stocking through both price reduction and policies.
one drop after another
"From last year to now, apartment projects have fallen one by one", Peng Mei (pseudonym) witnessed the downward process of apartment prices in Changsha. On May 18, she told the reporter of the daily economic news that the price of Jindi Baiyue in Yuhua District has continued to fall from the highest 10000 prefix in 2019 to 5888 yuan / square meter.
Peng Mei said that after they bought a house in Kaifu District in 2018, they always wanted to buy an apartment for investment. They also paid a part of the deposit for a project, but returned it. "At that time, the unit price of the apartment was more than 8000 yuan, and the total price was close to 500000 yuan. Later, the family needed capital turnover, so they refunded it and lost thousands of yuan."
But now Peng Mei is "glad" to retire at that time, otherwise she will not only lose thousands of yuan, "that is to lose hundreds of thousands". Seeing the price trend of apartments in the past two years, Peng meizao has given up the idea of buying apartments.
In fact, apartment price reduction is no longer a case in Changsha. For example, country garden, located in Yuhua District, made a special liquidation price in April this year, with an average price of about 6500 yuan / m2. Last year, the project had a round of price reduction, from 13800 yuan / m2 to 7888 yuan / m2.
Wanghongpan Beichen Delta has also joined the team of this price reduction. Its C1 area has a loft apartment with an area of about 44-65 square meters, with a unit price of 11500 yuan / square meter. According to the data of fangtianxia, in December last year, the loft apartment, also located in zone C1 of the project, did not look at the average price of 1500016000 yuan / m2, but 17500 yuan / m2.
Longhu Chunjiang Licheng apartment project in Binjiang New Town had an average price of 11000 yuan / square meter. The recent publicity poster shows that Binjiang existing houses can be purchased from a total price of 230000 yuan. Based on the minimum house type on sale of 27 square meters, the unit price is about 8600 yuan / square meter. The discount apartment is sold in the name of work to houseP align = "center" some price reduction item information
Not only that, recently, country garden huijuntang in Lugu and hailenburg love me city in Nancheng once again pulled the price of apartments in Changsha to a new low and launched a 4-prefix project.
Specifically, country garden huijuntang is located in the northwest corner of the intersection of Yuelu Avenue and Huizhi road in Yuelu District. Next to the community is Yuelu Avenue station of Metro Line 2 (under construction). It is one of the few buildings at the entrance of Lugu subway. The 4-character apartment has a construction area of about 35-78 square meters, with a total price of about 140000 yuan, a down payment of about 70000 yuan and blank delivery; Hailenburg Aime city is located at the intersection of Wanjiali road and Huijin Road (South extension line of Shaoshan South Road) in Tianxin District, close to Yuntang station of Metro Line 7 (under construction). The construction area of the special price apartment of the project is about 32-68 square meters, the unit price is 45005200 yuan / square meter, and the total price is about 133000 yuan, and the blank is paid.
According to the data of Hunan Zhongyuan Research Institute, due to the continuous promotion of business apartment projects, the average transaction price in the five districts of Changsha fell by 5% year-on-year to about 11561 yuan / square meter in the first April of this year; In terms of subregions, only Tianxin District and Yuhua District increased by 4% and 17% respectively year-on-year, and the other three districts decreased. Kaifu District decreased by 20% year-on-year, while Furong district and Yuelu District decreased by 2% and 15% respectively.
Although from the data, the overall decline is only about 5%, the "normalization of apartment price reduction" has become a recognized fact in the Changsha industry.
In an interview with the reporter of the daily economic news, Chen Shixia pointed out that it is mainly Jiangjing commercial large flat storey apartments, such as Yunda Central Plaza Phase III and Fudi Binjiang financial center, which are raising the overall transaction price, "The average price is almost 21000 yuan / square meter, but ordinary apartments are reducing prices, with a decline of more than 10%. In the long run, there will still be a surplus of apartments. We judge that the price reduction and promotion of apartments will continue. In addition, developers want cash flow, so they must quickly cash out the apartments, even if they may occasionally lose a little."
try your best to stock
Behind the repeated price reduction of Changsha apartments is the dilemma mapping of high inventory pressure and difficult decontamination.
Hunan Zhongyuan data show that the difference between supply and transaction ceiling in the past two years is nearly 400000 square meters. Except for individual months, the market has maintained a state of oversupply for a long time. By the end of April this year, the inventory had continued to break through the highest level in history, exceeding 4.76 million square meters, and the decontamination cycle had increased to 46.8 months.
"In fact, there may be some deviation in this inventory data. Some of them have been self-sustaining or utilized and do not need to be sold, but they are also displayed in the stock." The relevant person in charge of Changsha housing and Urban Rural Development Bureau said in an interview with the reporter of daily economic news by telephone on May 17 that at present, Changsha has carried out control in many aspects such as policy and land supply, changed the supply rhythm of non residential, and reduced the supply from the source, so there will be much less pressure on non residential inventory in the future.
In order to solve the problem of apartment decommissioning, Changsha municipal government has always expected to alleviate this problem through the introduction of various policies.
In October 2021, six departments in Hunan issued several opinions on promoting the destocking of non residential commercial housing, and issued 10 measures to promote the destocking of non residential commercial housing.
Six months later, on April 21 this year, five departments including Changsha Municipal Bureau of housing and urban rural development jointly issued several opinions on promoting the destocking of non residential commercial housing. Those who buy first-hand houses of non residential commercial housing will be given a subsidy of 1% of the tax basis of deed tax. If a non residential commercial house is newly purchased and held for more than 1 year for external transfer, the purchaser shall be given a subsidy of 4% of the tax basis of deed tax.
In addition to the house purchase subsidy, the notice also mentioned that in terms of use cost, residents living in apartments who meet the installation conditions and construction standards of "one meter and one household" can apply for the implementation of the price standard of water, electricity and gas for urban residents on the strength of the house ownership certificate or real estate registration certificate after the meter reading of water, electricity and gas arrives at the household; Allow stock land to "change business to residence" and so on.
This means that the purchase of commercial apartments in Changsha can not only obtain house purchase subsidies, but also be charged according to the charging standards of civil gas, civil electricity and civil water, which will greatly reduce the living cost of apartment residents. To some extent, these measures are conducive to the de industrialization of non residential commercial housing in Changsha and alleviate the inventory pressure.
In addition, from the situation of dual centralized land transfer for the first time this year, Changsha is also consciously controlling commercial plots. On April 12 this year, the first batch of centralized land supply in Changsha in 2022 was completed, and all 22 parcels of land were sold. Among them, only plot 09 of Meixi Lake phase II requires commerce to account for 40%, while the commercial proportions of other plots are in the range of 6% - 30%, and the overall commercial proportion is only 10%.
Kerry Hunan analysis said that Changsha has consciously reduced the supply of commercial land and optimized commercial inventory from the supply side.
