Gifts given by listed companies to shareholders are not new, and the types of gifts are also dazzling.
On May 19, Chacha Food Company Limited(002557) ( Chacha Food Company Limited(002557) ) announced that in order to thank the shareholders for their concern and support for the company, facilitate the shareholders to better understand the company’s high-end sunflower seed brand kuizhen, and improve kuizhen’s awareness and influence, the company decided to present the company’s kuizhen gift box to all shareholders free of charge, and solicit opinions or suggestions from all shareholders on kuizhen’s products and the company.
present melon seeds gift box to shareholders
Chacha Food Company Limited(002557) said that as of the afternoon of May 12, 2012 (the equity registration date of the company’s 2021 annual general meeting), shareholders holding shares registered in Shenzhen Branch of China Securities Depository and Clearing Corporation Limited can apply for a Kui Zhen gift box free of charge from the company.
According to the announcement, the application time is from May 21 to 24:00 on June 20, Chacha Food Company Limited(002557) said that the shareholders of the company can follow the company’s “kuizhen” wechat official account from May 21, click “product application” to enter the application page, fill in and submit the product application form.
After the shareholder applies for it, Chacha Food Company Limited(002557) will confirm the identity of the shareholder. After verification and confirmation of the company’s shareholder, the company will send it to each applying shareholder by mail, express, etc. according to the address submitted by the shareholder.
Chacha Food Company Limited(002557) said that if shareholders have any opinions or suggestions on kuizhen products or the company, they can submit feedback by following the company’s “kuizhen” wechat official account. The company will summarize the feedback of each shareholder and make improvement according to the reasonable suggestions of shareholders.
The reporter checked the situation of Qiaqia’s self operated flagship store on Jingdong platform. The price of Kui Zhen three cooked original melon seeds gift box with a specification of 188g 6 cans is 199 yuan, and the hand price after discount is 169 yuan. From the perspective of e-commerce platform, kuizhen gift box has a variety of specifications, and the price is more than 100 yuan. However, Chacha Food Company Limited(002557) did not disclose the specific specifications of the gift box presented to shareholders.
Of course, to get the gift box, you must first become a shareholder of Chacha Food Company Limited(002557) and generally, you also need to hold 100 Chacha Food Company Limited(002557) shares. According to the closing price of the company on May 19, 100 shares need to cost 5385 yuan. Some investors even asked in the stock bar, “is it still time to buy one tomorrow?”? It should be noted that the date of confirmation of shareholders’ rights specified in Chacha Food Company Limited(002557) has passed.
The reporter found that previously, many listed companies gave gifts to shareholders. For example, in 2021, Beingmate Co.Ltd(002570) presented 1.6kg milk powder to shareholders holding more than 10000 shares, with a market price of about 200 yuan; Also last year, Xiamen Jihong Technology Co.Ltd(002803) announced that a gift package of Baijiu was given to all shareholders free of charge; Earlier, there was a new good to give disinfection paper towels and masks to shareholders, and Huangshan Tourism Development Co.Ltd(600054) shareholders enjoyed the free admission policy of the scenic spot.
melon seed products have implemented price increase
The reporter noted that Chacha Food Company Limited(002557) once introduced kuizhen products in the 2021 annual report. The company said that in 2021, “kuizhen”, a high-end melon seed product, achieved rapid growth in sales by focusing on the penetration of promotion circles through the improvement of raw materials and product strength, and won the gold award of the world food quality evaluation conference for two consecutive years; In 2022, we will build the first high-end brand of “kuizhen” sunflower seeds and seize market share.
According to the financial data, last year, Chacha Food Company Limited(002557) achieved a revenue of 5.985 billion yuan and a net profit of 929 million yuan, with a year-on-year increase of 13.15% and 15.35% respectively. Among them, the single quarter revenue in the fourth quarter of last year was 2.1 billion yuan and the net profit was 334 million yuan, which was significantly higher than that in the first three quarters.
From the perspective of Guotai Junan Securities Co.Ltd(601211) securities, Chacha Food Company Limited(002557) melon seed products raised prices smoothly in the fourth quarter of last year. The price increase did not significantly affect sales and thickened channel profits. This year, the upward pressure on the cost side was basically digested.
The broker believes that the disturbance of the epidemic in the first quarter of this year led to the rise of household consumption demand and the growth rate of melon seeds. At present, the cost pressure of Chacha Food Company Limited(002557) ‘s melon seeds is still controllable, and the volume of blue bag series is still faster than that of red bag. Under the disturbance of the epidemic, the product structure of melon seeds continues to rise; The stock of melon seed market is competitive, but the proportion of bulk is still high. Under the epidemic, Qiaqia is expected to continue to benefit from the upgrading of bulk, and the proportion of melon seed market is expected to further increase.
According to the business plan of Chacha Food Company Limited(002557) , in 2022, in addition to building the “Kui Zhen” brand, we will continue to create new products, revitalize new products, create classic red bag and blue bag series new products, continue to extend the flavor, launch new flavors such as rattan pepper melon seeds, sea melon seeds and tangerine peel melon seeds, strengthen the core competitiveness of national Kui products, and achieve another breakthrough in localized categories overseas. We will continue to focus on the daily nut series, create a Qiaqia nut gift product matrix, and continue to develop and incubate new high-end nuts and flavor nuts.
