17000 shareholders were blessed with a gift from the “melon seed king” of a shares

Before that, Xiamen Jihong Technology Co.Ltd(002803) sent Maotai, and then Beingmate Co.Ltd(002570) sent milk powder Recently, some listed companies have given gifts to shareholders.

After hours on May 19, Chacha Food Company Limited(002557) announced that it planned to give all shareholders a high-end melon seed gift box free of charge. Compared with the fact that shareholders of Xiamen Jihong Technology Co.Ltd(002803) holding 250000 shares or more can get Maotai, the threshold of Chacha Food Company Limited(002557) this gift is much lower.

see gifts from listed companies again

According to the announcement, Chacha Food Company Limited(002557) decided to give a gift box to all shareholders free of charge, to thank them for their care and support for the company, and to facilitate shareholders to better understand the company’s high-end sunflower brand sunflower, improve brand awareness and influence, and solicit shareholders’ opinions or suggestions on sunflower products and the company. On a third-party e-commerce platform, the price of Kui Zhen gift box is more than 100 yuanP align = “center” source: Taobao

This gift is given to shareholders holding Chacha Food Company Limited(002557) shares registered as of the afternoon of May 12, and the application time is from May 21 to 24:00 on June 20. According to the data, Chacha Food Company Limited(002557) at the end of the first quarter, there were about 17000 shareholders, and the company has “given gifts” to shareholders for two consecutive years. On May 20, 2021, on the occasion of the 10th anniversary of Chacha Food Company Limited(002557) listing and the 20th anniversary of its establishment, the company decided to present the company’s Thanksgiving gift box to all shareholders free of charge.

In recent years, gift giving patterns of listed companies have emerged one after another. In February, 2021, Xiamen Jihong Technology Co.Ltd(002803) decided to give all shareholders a gift bag of Baijiu free of charge, and get gift bags of different values according to the range of shareholders’ shareholding. Among them, shareholders holding 250000 shares or more received a gift package, including a bottle of 53 ° Feitian Moutai, a bottle of Zunyi 1935 Maotai flavor Baijiu and a tasting version of Guizhou Maotai flavor liquor, with a total price of more than 16000 yuan. According to the company’s closing price of 32.56 yuan / share on February 1, the threshold for receiving this gift bag is as high as 8.14 million yuan.

A few days later, Beingmate Co.Ltd(002570) also announced that shareholders holding more than 10000 shares can receive a 1.6kg gift box of Beingmate Co.Ltd(002570) life partner high iron and high calcium formula milk powder or Beingmate Co.Ltd(002570) life partner high calcium multi-dimensional formula milk powder free of charge, with the market price of about 200 yuan.

“melon seed king” net profit growth slowed down

In recent years, Chacha Food Company Limited(002557) although the revenue and net profit increased, the growth rate of net profit slowed down significantly. During the reporting period, the company achieved a year-on-year increase of 1.0027 billion and revenue of 1.5 billion according to the annual report; The net profit attributable to the parent company was 929 million yuan, a year-on-year increase of 15.35%.

The reporter noted that from 2019 to 2021, the year-on-year growth of the company’s net profit was 39.44%, 30.73% and 15.35% respectively, showing an obvious downward trend. Meanwhile, the growth rate of the company’s performance in the first quarter of 2022 also slowed significantly Chacha Food Company Limited(002557) 2022 first quarter report shows that the company’s operating revenue in the first quarter increased by 3.86% year-on-year, reaching 1.432 billion yuan; The net profit attributable to the parent company increased by 5.15% year-on-year to 208 million yuan. In the first quarter of 2021, Chacha Food Company Limited(002557) operating revenue reached 1.379 billion yuan, an increase of 20.22% year-on-year; The net profit attributable to the parent company reached 198 million yuan, a year-on-year increase of 32.7%. Compared with the double-digit growth rate in the same period in 2021, the growth rate of the company in the first quarter of 2022 has been greatly reduced.

Chacha Food Company Limited(002557) in recent years, the growth rate of main business income has slowed down. In 2021, sunflower seed products are still the main revenue of the company, realizing an operating revenue of 3.943 billion yuan, accounting for 65.89% of the total revenue. From 2018 to 2020, sunflower seed products accounted for 66.94%, 68.27% and 70.43% of the total revenue respectively. However, from 2019 to 2021, the revenue growth of sunflower seed products was 17.54%, 12.8% and 5.86% respectively.

For the second largest category of the company, namely nut products, Chacha Food Company Limited(002557) put forward the development goal.

In May 2021, when the company was surveyed by several institutions, it said that the goal in the next five years is to achieve the sales of melon seeds of 6-7 billion yuan, so as to consolidate the position of the company as the first melon seeds; Within five years, the sales volume of nut category will reach 6 billion yuan. First, lock the daily nut category and make it thorough, bigger and stronger. Together with other nut products, we will achieve the first nut in China within five years and the first nut in the world within 10 years.

On April 12, 2022, the company emphasized again in a teleconference that the goal of nut category is to make the daily nut category absolutely the first in the market in the next 2-3 years, and continuously improve the size and market share of the company’s nut category. Sunflower seeds mainly consolidate the company’s leading position in this category, create the first high-end brand of “kuizhen” sunflower seeds, improve the sinking of vulnerable markets and third and fourth tier cities, continue to promote new products, strengthen the dissemination of sunflower seed nutritional value and melon seed culture, and increase interactive marketing with consumers.

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