On January 14, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) released the annual performance forecast for 2021. In 2021, it is expected to realize the net profit attributable to the shareholders of the listed company after deducting non recurring profits and losses of 750 million yuan to 863 million yuan, an increase of 48% to 70% over the same period of the previous year.
As for the reasons for performance changes, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) said that the company continued to implement the development strategy of omnibus IP ecological operators with the "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family" IP as the core, always committed to building the "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family" IP ecology and building the Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) parent-child brand, and all main businesses were carried out smoothly.
High quality products continue to make profits, and innovation and upgrading will further extend the connotation of IP
In terms of core business, the company said that as the core business of the company, "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family" IP series mobile application business, the company has completed the iterative update of the core products of the business and maintained the long-term and stable operation of the launched products, so as to ensure the sustainable profitability and performance fundamentals of the company, Lay a solid foundation for the first growth curve of the company's performance.
At the same time, in 2021, the company launched new game products such as leisure shooting light competitive mobile game Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) wilderness party and a new generation of virtual pet game "my Angela 2". After its flagship new product "my Angela 2" was launched, the global download volume exceeded 35 million times in the first month of release, and more than 110 million times three months after its release, According to the report of APP Annie, a third-party data company, "my Angela 2" is the number one mobile game in the world in terms of downloads in the third quarter of 2021.
The company said that the stable operation of existing game products and the launch of new products have provided a strong guarantee for the company's performance growth.
Actively layout innovative services and strengthen the advantages of Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) ip virtual real interaction
It is worth noting that in this performance forecast, the company said that in order to broaden the continuous growth point of performance and ensure sustainable development in the future, the company actively explored and promoted the development of innovative business during the reporting period in combination with the promotion and application of new mobile Internet technologies and new platforms.
According to public data, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) has carried out preliminary exploration and landing in the fields of virtual IP live broadcast, NFT digital collection, VR games, brain computer interface and so on. Previously, the company introduced in the investor survey minutes that in the field of virtual image, since 2021, the rapid popularization of virtual digital people in the consumption and marketing market has expanded the possibility of commercial development of virtual image in the field of digital economy. Its "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family" IP has multiple virtual IP images with personalized personality characteristics, Combined with classic IP roles such as talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) , talking Angela and talking dog Ben, the company is focusing on expanding IP application scenarios. In the first half of 2021, the company has launched an Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) virtual IP live broadcast on the tiktok platform. Through virtual IP live broadcast, the company has launched a more direct and close interaction and accompanying with Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) IP fans.
Meanwhile, in the second half of 2021, the company launched gamebud talking tom voice intelligent product. It is reported that the intelligent product can be linked with game products such as Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) Parkour and Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) hero Parkour to realize multiple functions such as game accompaniment, offline communication and voice interaction.
In this regard, some market participants believe that "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) " as a world-famous virtual IP image, its early generation product "talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) " has left users with a profound interactive image. Its wide user popularity and creative ability in interactive content make Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) have incomparable advantages in the field of virtual and real interactive digital economy, In the future, its application in the field of virtual real interaction deserves attention.
