With the continuation of the prosperity of the Baijiu industry, the core supplier Shandong Chiway Industry Development Co.Ltd(002374) Shandong Chiway Industry Development Co.Ltd(002374) . Recently, the company said that while consolidating its position as a core supplier in the field of wine packaging business, it will expand new fields such as beverages and health care products horizontally, and actively expand the business extension and vertical development of the industrial chain. The Maotai flavor Baijiu “guiyanzun” launched by the company to the market is being actively cultivated and is expected to become a new business segment of the company’s performance contribution.
Steady development of Baijiu packaging sector and improvement of performance contribution
Shandong Chiway Industry Development Co.Ltd(002374) is the largest manufacturer of aluminum related anti-counterfeiting bottle caps in China, and its production and marketing scale has always maintained a leading position in the field of alcohol anti-counterfeiting bottle cap packaging. The company is also the formulation unit of many industry standards in the field of capping and packaging and the executive director unit of China Packaging Federation. It is the only A-share listed company in the field of alcohol capping and packaging in China.
Since 2021, the prosperity of Baijiu industry has continued again, and the business of Shandong Chiway Industry Development Co.Ltd(002374) packaging technology has continued to improve, driving the company’s operating income to continue to increase Shandong Chiway Industry Development Co.Ltd(002374) 2021 annual report shows that the company achieved an operating revenue of 683 million yuan, with a year-on-year increase of 10.80%, of which the revenue of packaging technology business increased by 31.70%; In the first quarter of 2022, the company realized an operating revenue of 208 million yuan, a year-on-year increase of 16.35%.
In 2021, the company deeply explored the market space and actively deepened cooperation with major wine enterprise customers, such as gujinggong, Jinjiu, jiangxiaobai, Jiannanchun, Tuopai, Niulanshan and other major customers, consolidated the cooperative relationship between the company and downstream customers, and actively improved the supply proportion of its products in various wine enterprises. The company has also set up a new Zunyi ruipeng Packaging Technology Co., Ltd., which mainly serves the sauce and wine production enterprises in Guizhou. It has been officially put into operation. At present, it has entered the supply system of Maotai technology development company, Zhenjiu liquor and forty-nine square. In the future, it will continue to expand new customers and promote the sustainable and healthy development of its business.
In addition, the company will be committed to the transformation of packaging science and technology to science and technology, intelligence and digitization, improve lean management ability, improve the level of technological innovation, constantly explore science and technology such as big data, anti-counterfeiting and traceability, as well as the empowerment of energy conservation and environmental protection in line with the national dual carbon policy on packaging products, so as to promote the scientific and technological transformation of traditional manufacturing industry. At present, relying on the advantages of SACMI high-speed standard molded Ropp cover equipment in Italy, the 28 port and 38 port standard molded Ropp cover product lines vigorously developed by the company have been gradually extended in the fields of beer, health products, high-end mineral water, fruit juice drinks, etc., and have been applied to the products of well-known customers such as Blue Ribbon beer, Beijing Yanjing Brewery Co.Ltd(000729) , yanzhiwu bird’s nest, Dazhou Xinyan, Liaoning lik, Laoshan mineral water, etc. In addition, the company continues to promote QR code intelligent bottle caps, which has changed the production, operation, sales, storage, logistics, market incentive and other links of the traditional wine industry, and brought new consumption experience to consumers.
In 2021, the revenue of the company’s anti-counterfeiting bottle caps and aluminum sectors was 598 million yuan, accounting for 87.59%, which increased significantly compared with that of previous years; With the adjustment of business strategy, garden engineering has been in a state of continuous contraction in recent years, and its revenue has decreased from 496 million yuan in 2019 to 400917 million yuan in 2021.
Promote the depth of the industrial chain and vigorously cultivate your banquet bottle wine industry
In the annual report, the company said that it would take “becoming the leader of scientific and technological innovation in alcohol packaging and industrial chain” as its vision, actively expand the business extension and vertical development in the industrial chain, explore and innovate emerging blue ocean new markets, and continuously improve the profitability of listed companies.
Guiyan bottle liquor industry is a strategic layout of the company to promote the in-depth development of the industrial chain and test the water of the Baijiu market. This comprehensive liquor unbounded retail brand operation company was established on September 9, 2021 with a registered capital of 200 million yuan, of which the listed company holds 98% of the equity of guiyanzun and Shu Guohua, President of guiyanzun, holds 2%. Guiyan bottle company is committed to providing high-quality sauce wine in core production areas for high-grade customers with the corporate vision of “brewing with ingenuity, benchmarking tree sauce wine and becoming a century old wine enterprise”.
In December 2021, Guiyan bottle wine industry and Bobo Guiyan wine industry, formerly known as the traditional brewery of Maotai Town, will cooperate in depth to jointly establish a sauce wine supply chain ecology and actively carry out research and development in terms of product packaging customization.
According to reports, Guizhou Renhuai bobouyan wine industry has formed an area of more than 300 mu (planned land of more than 600 mu), with an annual output of more than 2000 tons of high-quality base wine, storage of more than 4000 tons of high-quality base wine, and more than 1000 tons of old wine and seasoning wine for more than 10 years. It is estimated that the production capacity of 5000 tons of high-quality base liquor will be realized in 2023.
Shu Guohua introduced that “guiyanzun” sauce wine is positioned as a high-end sauce wine from the core production area of 7.5 square kilometers of high-end sauce wine in Kweichow Moutai Co.Ltd(600519) Town, carefully prepared by Guizhou wine masters and created by wine brand experts. At present, a marketing and liquor making backbone team led by brand expert shuguohua and Guizhou liquor master Hubo has been formed. Based on the rich business resources accumulated by the two sides in the field of liquor packaging and Baijiu industry over the years, various businesses are steadily advancing through strong alliance.
It is reported that Guiyan bottle wine industry includes “Guiyan bottle” and “guitan bottle”. The company will set up a sales network across the country and establish four regions in East China, North China, Southwest China and South China. Based on the trust chain, value chain and industrial chain, the company will carry out marketing and promotion through high-speed railway, airport media advertising, digital media advertising and sponsorship activities.
