In January 14th, brother Kwai once again caught the heat search.
Source: microblog
Today, the Henan Consumers Association has held a news bulletin on the lawsuit for the “Simba live Kwai Nei consumption case of civil nest egg consumption”. It has proposed that Simba, fast hand and so on should share the responsibility to pay a three loss, and the total amount of the refund will be nearly 80 million yuan.
In response, Simba Xinxuan group responded that as of January 14, 2022, it had paid a total of 41.43 million yuan to consumers related to this event.
Simba responded: 41.43 million yuan
Simba’s “fake bird’s nest event” has made new progress 14 months later.
In January 14th, the Henan Consumers Association held a news bulletin on the lawsuit for the “civil case of Kwai Na live food with instant bird’s nest consumption”. It was proposed that Beijing fast hand Technology Co., Simba (Xin Youzhi), Guangzhou Rong Yu Trading Co., Ltd., Guangzhou and Yi Agel Ecommerce Ltd jointly assume the responsibility of repaying three. The total sales price of “Mingzhi bowl flavor instant bird’s nest” product was returned to RMB 1992.85 million, and a punitive compensation of three times the total sales price was paid, totaling RMB 59.7856 million, and the total amount of compensation returned was RMB 79.7141 million.
In response, Simba Xinxuan group responded on January 14 that as of January 14, 2022, the company had paid a total of 41.43 million yuan to consumers related to this event. “Up to now, all consumers who can be contacted by our company and meet the refund conditions have been compensated.”
Source: microblog
Xinxuan group said in the description that all consumers in this incident had established an order transaction relationship directly with businesses and stores, and Xinxuan group was unable to obtain the relevant contact information of consumers. Therefore, it is necessary to ask the user to actively contact Xinxuan group for compensation. “We reiterate once again that the advance compensation plan made on November 27, 2020 is still valid until all consumers related to this event get compensation. We call on users who have purchased this product through Xinxuan live studio to contact our customer service, so that our compensation commitment can reach all users. What we can confirm is that as long as users meet the conditions for refund and compensation, I We will continue to honor our commitments and be responsible to the end without time limit until all compensation is paid. “
industry chaos to be solved
It is understood that the above “fake bird’s nest” case is the first consumer civil public interest litigation case organized by the consumer association in Henan Province. It is also a typical case of China’s standardizing live delivery behavior and trying to solve the legal problems of “online Red live delivery sales model”.
In fact, in view of the chaos in the live broadcasting industry, on April 23, 2021, the state Internet information office and other seven departments jointly issued the measures for the management of online live broadcasting marketing (for Trial Implementation).
The measures put forward a series of clear requirements for the live broadcast marketing platform, including obtaining relevant administrative licenses, marketing code of conduct, juvenile protection, consumer rights and interests protection, personal information protection, network and data security management, etc. For example, at the level of consumer protection, the measures require that the operators of the live broadcasting room and live broadcasting marketing personnel should do a good job in real-time management of interactive content such as voice and video connections, comments and bullet screens according to the platform service agreement, and shall not deceive or mislead users by deleting or shielding relevant adverse comments.
The measures also put forward that when consumers jump to other platforms to buy goods or receive services through links in the live broadcasting room and QR codes, in case of disputes, the relevant live broadcasting marketing platforms shall actively assist consumers in safeguarding their legitimate rights and interests and provide necessary evidence and other support.
Shanxi Securities Co.Ltd(002500) said that under the environment of stricter Internet supervision, the monopoly pattern of head anchor was broken, providing a good opportunity for middle waist talent and brand self broadcasting. Online retail has gradually matured, offline terminal stores are still the main body of retail, the Internet platform actively enables physical commerce as a way of channel landing and sinking, and the digital penetration of stores still has great room to improve. At present, the epidemic situation in China is spreading at many points. Local new year’s celebrations and home scenes may still be the theme of consumption in the new year’s goods Festival. New business formats and new retail models integrating Wuxi Online Offline Communication Information Technology Co.Ltd(300959) such as live delivery of goods and home delivery services from supermarkets will continue to develop.
