Under the tide of layoffs on the Internet, layoffs have been heard from platforms one after another.
Recently, dingdong shopping and American food both exposed rumors of layoffs . According to media reports, recently, a netizen certified as dingdong’s vegetable shopping employee said that dingdong’s vegetable shopping is laying off workers on a large scale. Specifically, in each business sector, procurement layoffs are 50%, algorithm layoffs are 30%, operation layoffs are 30%, and recruitment layoffs are 10% – 20%. Some internal employees said that in the peak period, the number of employees (including delivery personnel) of the company was as high as 60000, but there are only about 60000 left, tens of thousands less.
In addition, it is also reported that Ding Dong buys vegetables and forces employees in the front warehouse service station to take a rest. Some performance sites even have a mandatory rest for half a month. According to relevant rumors, some distributors reported that dingdong had issued human efficiency indicators to the front warehouse. Due to the lack of total orders at some stations, each distributor carried a certain performance workload. Therefore, dingdong chose to force some distributors to take unpaid leave when buying vegetables, and there was no base salary during the rest period.
On January 13, in response to the rumors on the Internet about Ding Dong’s layoffs, the person in charge of Ding Dong’s shopping responded to the business editor that the above layoffs were untrue , which was a malicious guess without factual basis and rigorous data sources. individual job changes belong to the company’s normal organizational resource adjustment, and the recruitment demand of some jobs is also releasing normally . At present, the business is running normally.
The person in charge also pointed out that the front-line posts of the company do not force employees to take unpaid leave , and they will be reasonably adjusted according to the work conditions of the site, especially the wishes and work intensity of employees. The company reserves the right to investigate all false rumors.
Coincidentally, just a few days ago, several media reported that there were also outgoing employees of meicai.com, another fresh e-commerce, who posted that the company was laying off staff, and after the last 50% layoff, Meicai’s Beijing headquarters laid off another 40%. A former employee of meicai.com said that meicai.com has been laying off staff. Some time ago, it laid off some business directors and product directors. In addition, the headquarters of meicai.com, which was originally located in Wangfujing Group Co.Ltd(600859) Yintai shopping mall in Beijing, has also been moved near the Beijing railway station. In this regard, meicai.com did not respond for the time being.
Ding Dong shopping was listed on the New York Stock Exchange last June, becoming one of the few companies in the industry to enter the capital market. meicai.com also recently reported that it plans to submit an application for listing in Hong Kong in the first half of this year, and has selected investment banks to prepare for listing. At present, CICC, Citigroup and Nomura have been appointed to be responsible for listing in Hong Kong, and it is estimated to raise us $300-500 million (about HK $2.34-3.9 billion).
According to the financial report, in the third quarter of 2021, dingdong’s total revenue from buying vegetables was 6.189.5 billion yuan (US $960.6 million), a year-on-year increase of 111%; The total transaction volume was 7.018.5 billion yuan (US $1089.3 million), a year-on-year increase of 107.7%; The average number of monthly transaction users was 10.5 million, an increase of 120.3% compared with 4.8 million in the same period in 2020.
although the revenue grew rapidly, Ding Dong still didn’t solve the problem of loss. in the first three quarters of 2021, the net losses were 1.38 billion yuan, 1.94 billion yuan and 2.01 billion yuan respectively. Therefore, some media analysts believe that the above layoffs are related to Ding Dong’s financial situation.
Since last year, from a series of actions such as financing, transformation and contraction of business, meicai.com seems to have many difficulties, and listing has also become a difficult problem.
The fresh food industry is undergoing a new round of reshuffle. According to the analysis of insiders, fresh e-commerce market still faces the problems of difficult profitability and low customer unit price. It is difficult to burn money for the market . The scale of fresh e-commerce market is expected to continue to expand, but it will be an era to explore the profit model of sustainable development.
