Deplore! “Advertising maniac” ye Maozhong died.
According to beiqing.com, ye Maozhong, a famous Chinese marketing planning expert and brand management expert, founder and chairman of Ye Maozhong marketing planning organization, died in Shanghai on January 13, 2022 at the age of 54 due to advanced cancer.
According to the top news report, in November 2020, some media disclosed that ye Maozhong exposed that he was “in advanced cancer chemotherapy”. Unexpectedly, he died in just over a year.
“advertising madman” ye Maozhong
Public information shows that ye Maozhong is from Taizhou, Jiangsu Province. He is an advertising strategy consultant of CCTV, a distinguished professor of Tsinghua University, a famous marketing planning expert and brand management expert in China, and the founder and chairman of Ye Maozhong’s marketing planning organization.
In 1989, he shot the Chunlan air conditioning advertisement of “scoring six goals in one shot”. Once the advertisement was launched, he embarked on the road of advertising.
In 1997, ye Maozhong founded his own advertising company in Beijing, successively served many well-known brands such as “sacred elephant floor”, “Arctic velvet thermal underwear”, “real Kung Fu fast food”, and quickly improved the popularity and sales performance of these brands in a limited time.
Ye Maozhong’s marketing strategies have made great achievements. Among them, real Kung Fu fast food has reached more than 540 National Direct stores from several small stores in Dongguan in 6 years, becoming the first brand of Chinese fast food chain in China; From 14 million sales in 2008 to 7 million inventory in 2013, the sales volume of Hermes luggage exceeded 1 billion, becoming the largest luggage brand in China; The annual sales volume of Hongjinlong has increased from 170000 cases to 1 million cases; The sales of Yake candy increased 7 times; 361 ° sales increased from 700 million to more than 2 billion in two years
The advertising words “everyone on earth knows”, “30-year-old people’s 60-year-old heart, 60-year-old people’s 30-year-old heart” planned and written by Ye Maozhong have become popular words in the society. And “men should be cruel to themselves” was rated as one of the top ten catchwords in Chinese advertising.
In addition, many well-known advertising words are also written by Ye Maozhong. For example, Hengyuanxiang’s “Hengyuanxiang, sheep.” “Twice a year Hla Group Corp.Ltd(600398) ! Hla Group Corp.Ltd(600398) , men’s wardrobe!” “Ganji.com has everything!” “Little sunflower mother’s class has begun.” “Blue bottle of calcium, delicious calcium.” “Tired and sleepy, drink Dongpeng special drink.”
Ye Maozhong has also written many works, including “notes of advertisers”, “creativity is power”, “the temptation of eating Kung Fu seven trillion yuan”, “turning around to see planning”, “conflict”, etc.
In 1996, ye Maozhong published his first advertising book, “notes of the advertiser”, which was the first advertising book written by the Chinese themselves that focused on practical operation, and became a best seller in that year. In the first month after publication, more than 10000 copies were sold. In the notes of the advertiser, he called himself an advertising duck. “Duck can run on land and swim in the water. It can flutter twice when it’s urgent.”
In 2013, he published 16 key words of marketing, which took three years to create, summarized ye Maozhong’s 24 years of local practical experience, and discussed the methods of local marketing from 16 aspects, which once affected 300000 readers.
In recent years, a word often mentioned by Ye Maozhong, a “planning genius”, is “conflict”, and promotes the relevant concepts of conflict marketing to the public. Ye Maozhong believes that “marketing is conflict, third rate marketing is to find conflict; second rate marketing is to solve conflict; and first-class marketing is to create conflict.” “Insight into essential conflicts through phenomena” has also become his mantra.
Since his employment, ye Maozhong has made frequent high-quality planning, which has been highly praised by the industry and won many awards. From 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises; In 2001, he was rated as one of the top ten marketing figures in China; In 2002, he was rated as one of the top ten figures in China’s planning and ten figures in China’s advertising; In 2003, he was rated as the manager of China’s top ten advertising companies; In 2004, 25 influential figures in China’s marketing process were selected and selected into 50 creative people in China; In 2005, he was selected as one of the top ten marketing experts in China.
ye Maozhong is also an artist
In fact, ye Maozhong is not only a famous planner, but also an artist. Previously, ye Maozhong also held large-scale solo exhibitions all over the country.
Qiu Ting, vice president of the school of Chinese painting of the Central Academy of fine arts, said at the opening seminar of Ye Maozhong’s painting exhibition, “From the presentation of Mr. Ye’s paintings, we can see that whether it is copying Fu Baoshi’s vigorous pen and ink, or copying the vastness and distance of Muxi, they are seeking a distant appeal, considering the transcendence of the secular world, escaping from this complex world through mountains and rivers and obtaining spiritual extradition.”
Artist Zhou Chunya commented, “Mr. Ye’s creative qualities are actually lacking in many artists. His heart is very clean. He feels that there are not too many impurities except painting.”
Ye Maozhong’s personal microblog was stopped in June last year.
“master of marketing planning industry”
Many netizens sighed at the news of Mr. Ye Maozhong’s death. “No one engaged in marketing doesn\’t know ye Maozhong. He can be called a generation master in the marketing planning industry and has created many legendary marketing cases.”
Others said, “ye Maozhong was written into the textbook in the advertising course of my university. I feel that an era is quietly gone, and the predecessors have gone away, leaving only a lonely stage and an empty audience.”
“The fall of superstars is a generation of legends. David Kennedy, Lin Junming, ye Maozhong. Heaven needs advertisers.”
