Taking the wind of e-commerce, Hanyuan sweet cherry took the Jingdong express and walked into thousands of households

On May 18, the press conference of “Cherry comes from you · worry free delivery” 2022 Rural Revitalization Hanyuan sweet cherry advantageous industrial belt was held in Jingdong southwest headquarters building in Chengdu. At the press conference, the people’s Government of Hanyuan County awarded the license to JD logistics, and JD logistics officially became the ” Shenzhen Agricultural Products Group Co.Ltd(000061) transportation support partner of Hanyuan County”; The two sides also signed a strategic cooperation agreement on the next step to deepen cooperation and help rural revitalization.

Hanyuan County is located in Ya’an, south of the west of Sichuan Province. The pillow mountain is surrounded by water, with warm sunshine and rich resources. The average annual sunshine is more than 1500 hours and the frost free period is more than 350 days. The unique natural and geographical conditions have bred ten characteristic high-quality fruits and vegetables represented by Hanyuan sweet cherry and tangxin Red Fuji apple. Especially in the hot summer, Hanyuan sweet cherries are mature and listed in a large area. They are as red as agate and yellow as curd. They are crystal clear, exquisite and attractive.

“At present, the planting area of Hanyuan sweet cherry has reached 59000 mu, with an annual output of 30000 tons. There are nearly 40 varieties of red light, meizao and curling. It is named ‘Sichuan advantage characteristic benefit sweet cherry industrial base’, which is the authentic origin of sweet cherry.” At the press conference, Deng Feiyu, member of the Standing Committee of Hanyuan County Party committee and Minister of publicity, introduced the situation of Hanyuan sweet cherry industry. He said that this cooperation with JD logistics is intended to help Hanyuan’s characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) rise and boost Hanyuan’s economic and social development by taking advantage of JD logistics integrated supply chain capacity.

In recent years, Hanyuan County has earnestly implemented the series of deployment requirements of the central, provincial and municipal Party committees on promoting the high-quality development of farmers’ cooperatives, and made full use of the “three flows in one” of Jingdong business flow, logistics and capital flow, the coordination of multiple business sectors of finance, delivery and e-commerce, and the combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channels to make great efforts in jointly building large industries, jointly strengthening guarantee, jointly promoting large sales and jointly building large logistics Boldly explore the cooperation mode covering the whole chain of agricultural industry and the whole main body of agricultural operation. It has opened up the upstream and downstream of Shenzhen Agricultural Products Group Co.Ltd(000061) and built an integrated platform for “education, production and marketing” of sweet cherries, further enhancing the influence of the “Hanyuan model” of agricultural cooperation. Now, Hanyuan sweet cherries are taking the wind of e-commerce and taking the Jingdong express to enter thousands of households.

At the press conference, Li Hui, Southwest Sales Director of JD logistics, put forward Hanyuan sweet cherry integrated supply chain solution in terms of “Online + offline”, “logistics and business flow”. Through the live connection, the departure ceremony of Hanyuan sweet cherry Jingdong Logistics was also held.

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