Here comes the air outlet for prefabricated dishes. No matter in the primary market or the secondary market, all kinds of capital or capital leaders are flocking to the layout one after another.
In a shares, the concept stocks of prefabricated dishes are constantly expanding. At present, the capacity has been expanded to 22. Among them, the share price of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) has risen for three consecutive days; On January 14, Zoneco Group Co.Ltd(002069) opened at the daily limit – on the news, the prefabricated vegetable products of Zoneco Group Co.Ltd(002069) have been listed one after another.
In the future, with the increase of penetration, the market scale may reach trillion, and prefabricated dishes are becoming a dazzling star track.
Although they are seizing the air outlet, many companies also said: “China’s Prefabricated vegetable industry is still in its infancy.” From the current public data of listed companies, the gross profit margin of prefabricated vegetable products of many companies is not high, between 20% – 30%. In the future, with the intensification of industry competition, it will not be easy to make money.
prefabricated dish concept station upper air outlet, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) triple plate
In recent years, in line with the trend of chain operation and cost reduction and efficiency increase in the catering industry, the prefabricated vegetable industry has ushered in new opportunities for development in order to bring more convenient and convenient cooking and dining solutions to consumers.
\u3000\u3000 “Compared with fresh ingredients, prefabricated dishes have solved many pain points in modern life. On the one hand, the change of social life form and the optimization of China’s economic structure have given birth to the demand for prefabricated dishes. The fast-paced life and work pressure lead to the lack of enough time and energy for workers to make three meals; on the other hand, due to cost considerations, the trend of catering industrialization and chain operation has accelerated The demand for standardized OEM dishes at the b-end is. ” Insiders said.
On January 4, Youxian released the interesting consumption data on New Year’s day every day. It showed that at home hot pot, flowers, fruits and other categories doubled, and the sales of prefabricated dishes increased by 1.3 times.
As early as last April, “the first stock of prefabricated vegetables” Suzhou Weizhixiang Food Co.Ltd(605089) landed in the capital market, setting off a whirlwind, and the share price rose by the limit for 10 consecutive years.
Recently, according to the data of choice financial terminal, from December 31, 2021 to January 13, 2022, the prefabricated vegetable plate index closed up for six trading days.
As of January 14, there are currently 22 A-share prefabricated vegetable concept stocks. As of the closing on January 14, the limits of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) , Fortune Ng Fung Food (Hebei) Co.Ltd(600965) , Shandong Delisi Food Co.Ltd(002330) , Haixin Foods Co.Ltd(002702) in the plate have risen one after another.
The reporter of shell finance and economics noted that, as one of the production enterprises that entered the prefabricated vegetable industry earlier, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) shares closed at the daily limit on January 12, 13 and 14.
Behind this is the gradual acceptance of prefabricated dishes by the public and the gradual cultivation of the market. According to the Research Report of Anxin securities, China’s Prefabricated vegetable industry has begun to take shape, with a market scale of about 210 billion yuan. By 2025, the industry scale is expected to grow to about 600 billion yuan.
Wu Siying of Anxin securities told shell Finance: “compared with the early prefabricated dishes industry, China’s Prefabricated dishes have a higher degree of processing and richer varieties, and some large-scale enterprises have begun to enter the Bureau. They have built mature sales channels and introduced e-commerce platforms to sell prefabricated dishes online.”
Suzhou Weizhixiang Food Co.Ltd(605089) said: “in the next 6-7 years, China’s Prefabricated vegetable market can grow into a market with a scale of trillion yuan. In the long run, the scale of China’s Prefabricated vegetable industry is expected to reach more than 3 trillion yuan. At present, the track is wide enough and wide enough, and more and more players have participated in it.”
which listed companies join the prefabricated dishes, are pioneers in the industry or have advantages
“In the catering industry, prefabricated dishes are becoming a dazzling star track.” Yihai Kerry Arawana Holdings Co.Ltd(300999) told shell Finance: “at present, the takeout and group meal market is facing many problems, such as small and scattered practitioners, potential food safety hazards and so on. Yihai Jiali Fengchu central kitchen park will cover all kinds of central kitchen businesses and a full range of products, including prefabricated dish series products, and actively promote the” new food fashion “of food consumption.”
Shell finance reporter noted that in a shares, many listed companies have layout in the field of prefabricated dishes, such as Sanquan Food Co.Ltd(002216) , Zhanjiang Guolian Aquatic Products Co.Ltd(300094) , New Hope Liuhe Co.Ltd(000876) , Yihai Kerry Arawana Holdings Co.Ltd(300999) , Fu Jian Anjoy Foods Co.Ltd(603345) , Longda food, Haixin Foods Co.Ltd(002702) , Suzhou Weizhixiang Food Co.Ltd(605089) , Tech-Bank Food Co.Ltd(002124) . However Suzhou Weizhixiang Food Co.Ltd(605089) believes that the industry has not yet formed an obvious competition pattern.
Zhanjiang Guolian Aquatic Products Co.Ltd(300094) is an earlier company that laid out prefabricated dishes. As early as in the 2017 annual report, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) mentioned: “the company’s main products include aquatic primary processed food products mainly shrimp products, deeply processed food and prefabricated dishes.”
The prefabricated dishes of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) mainly include four series: Flour wrapping, rice noodles, hot pot barbecue and conditioning. In recent years, we have continuously developed a number of rich and diverse prefabricated dishes and instant foods, such as lazy quick cooking series of pickled cabbage fish, powder wrapping series of Golden Millet Hibiscus shrimp, shrimp sliding series, rice noodles series of shrimp dumplings, crayfish series of seasoned crayfish tail, garlic vermicelli shell series, and realized the innovation and upgrading from raw material processing to food development.
In 2020, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dishes will earn about 730 million yuan. “In 2020, the proportion of the operating revenue of the company’s Prefabricated dishes in the overall operating revenue is still small. The company will continue to adjust the product structure, increase the R & D and investment of prefabricated dishes, and improve the added value of the company’s products.” Zhanjiang Guolian Aquatic Products Co.Ltd(300094) indicates.
From Zhanjiang Guolian Aquatic Products Co.Ltd(300094) various actions in recent years, it can also be seen that the company does continue to make efforts in the field of prefabricated dishes.
On July 30, 2021, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) signed the strategic cooperation framework agreement with Hebei Qianxihe catering Co., Ltd. the two sides decided to work together to form a deep strategic partnership in the fields of raw material supply, category and product development, sales channel sharing and brand construction of seafood prefabricated dishes in the field of group meals.
In September 2021, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) established a strategic partnership with sun cold food trading (Shanghai) Co., Ltd. (hereinafter referred to as “Sun cold food”). Solar cold food has a development history of nearly 70 years in the field of prefabricated dishes since 1954. It has full guiding significance for the strategic layout of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dishes in terms of organizational structure, product sequence, marketing system and production technology.
On January 11, 2022, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) signed a cooperation framework agreement with Shanghai HEMA Network Technology Co., Ltd. (hereinafter referred to as “HEMA”), and the two sides decided to work together to carry out cooperation in the fields of development and market promotion of aquatic prefabricated dishes, Co Construction of Rural Revitalization Industrial Park, joint brand cooperation and dynamic sharing of consumption.
On January 14, Zoneco Group Co.Ltd(002069) share price rose by the limit, which attracted public attention.
On the news side, on the afternoon of January 13, Zoneco Group Co.Ltd(002069) told investors on the interactive platform: “the company’s Prefabricated vegetable products with the characteristics of ready to eat, ready to cook, ready to heat and ready to serve have been listed successively, including garlic vermicelli scallops, powdered fish chops, fresh + scallops, black pepper salmon, Longjin Buddha jumping over the wall and other products.
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The reporter noted that as early as in the 2019 annual report, Zoneco Group Co.Ltd(002069) mentioned that from the development trend of subdivided channels, the catering channel has changed from the direct supply of raw fish or shrimp to the supply of semi-finished products, prefabricated products and even customized products. The function of “central factory” or “Central kitchen” has become the core ability for marine food enterprises to speed up cultivation.
On January 4, Tangrenshen Group Co.Ltd(002567) said: the company has tried to carry out the production and sales of prefabricated vegetables.
On November 24 last year, Longda food said: following the company’s “one body and two wings” strategy of “taking food as the main body and slaughtering and breeding as the two wings” in the second half of 2021, the company flexibly adjusted its product structure to cope with the downward trend of the pig cycle. Now the company’s main development direction is the food sector, and has made a strategic layout of food prefabricated dishes and meat products processing.
With more and more players entering, the industry competition is becoming more and more fierce. How should the pioneer Zhanjiang Guolian Aquatic Products Co.Ltd(300094) deal with it? On November 10, 2021, an investor asked Zhanjiang Guolian Aquatic Products Co.Ltd(300094) : “the company has entered the track of prefabricated vegetables for a long time. Now other manufacturers in the market have entered the track. Will it aggravate the industry competition?”
In this regard, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) replied: “It’s not time to compete for the cost of prefabricated dishes. The props of prefabricated dishes competition have their own particularity. As long as the pioneers achieve the best cost, high degree of production automation and perfect channel layout, it will be difficult for other enterprises to keep up. For example, the current catering channels pay more attention to the integrated services such as procurement, quality control, channel and R & D, so it is difficult for small and medium-sized enterprises to catch up with the pioneers.”
Nuggets trillion track, prefabricated dishes make money? The gross profit margin of listed companies is between 20% – 30%
In the 2020 annual report, Longda food mentioned: “with the gradual maturity of China’s Prefabricated food industry and with reference to Japan’s 60% penetration rate, China’s Prefabricated food industry is expected to achieve a scale of more than 3 trillion yuan.”
So, what is the profit margin of prefabricated vegetables? Have the listed companies made money?
According to Shandong Delisi Food Co.Ltd(002330) , in 2020 and the first three quarters of 2021, the operating revenue of the company’s Prefabricated food related products accounted for about 11.22% and 9.79% of the company’s overall operating revenue respectively. In the first three quarters of 2021, the gross profit margin and net profit margin of prefabricated vegetable related products were about 20% and 2.78% respectively.
“At present, the company’s production capacity of prefabricated vegetables has not been fully released. It is expected that with the expansion of air outlet and the expansion of b-end customer resources in 2022, it is feasible to double the revenue of prefabricated vegetables.” Shandong Delisi Food Co.Ltd(002330) indicates.
Shandong Delisi Food Co.Ltd(002330) also mentioned: “There are indeed some differences in the development of the prefabricated vegetable market in different regions. East China and Beijing are the regions with relatively high maturity and acceptance of the prefabricated vegetable market, and they are also the two regions that the company is most optimistic about. In addition, Xi\’an and Zhengzhou are developing rapidly, and the market potential is gradually emerging. The local diet in Sichuan prefers fresh food, so the company has a large capacity of prefabricated vegetables in Sichuan The Bureau has a lower priority. “
Suzhou Weizhixiang Food Co.Ltd(605089) , known as the “first stock of prefabricated dishes”, has focused on prefabricated dishes since its inception. From 2018 to 2020, Suzhou Weizhixiang Food Co.Ltd(605089) ‘s product gross profit margin was 25.10%, 24.97% and 29.46% respectively.
In the first nine months of 2021, Suzhou Weizhixiang Food Co.Ltd(605089) achieved an operating revenue of about 570 million yuan, a year-on-year increase of 23.72%; The net profit attributable to the shareholders of the listed company was about 103 million yuan, a year-on-year increase of 9.02%; The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was about 94.7557 million yuan, a year-on-year increase of 1.87%.
