1. Mowing Siasun Robot&Automation Co.Ltd(300024) industry: it has large space, fast growth rate and low permeability, and is currently in its infancy; The launch of intelligent mowing Siasun Robot&Automation Co.Ltd(300024) is expected to greatly improve the penetration speed of the industry
1) according to the data of grand view research, the scale of the global lawn mower industry in 2020 is US $30.1 billion; According to the data of research and markets, the global mowing Siasun Robot&Automation Co.Ltd(300024) market in 2020 is about US $1.3 billion, with a penetration rate of only about 4%. It is expected that the CAGR will be 12% in 20-25 years, and the growth rate is significantly faster than that of the mower industry.
2) more importantly, we believe that with the successful launch of "intelligent (borderless) mowing Siasun Robot&Automation Co.Ltd(300024) ", the industry penetration of mowing Siasun Robot&Automation Co.Ltd(300024) will be greatly accelerated, which is expected to exceed the market expectation.
2. Product change: with the development of technology and algorithm application, the successful launch of intelligent mowing Siasun Robot&Automation Co.Ltd(300024) can really solve the pain points of mowing, so as to quickly replace the traditional mowing Siasun Robot&Automation Co.Ltd(300024) and mower
Main pain points in the current market: most of the traditional mowing Siasun Robot&Automation Co.Ltd(300024) needs embedded lines, which takes time and financial resources. The cost / mowing efficiency is low / unavailable in some rainy days / not suitable for lawns with complex borders in the United States, etc.
Based on the application of the algorithm in the field of mowing Siasun Robot&Automation Co.Ltd(300024) , the introduction of intelligent (borderless) mowing Siasun Robot&Automation Co.Ltd(300024) can solve the current market pain points and is expected to enter a period of accelerated development.
2. Policy catalysis: according to the overseas environmental protection policy guidelines, mowing Siasun Robot&Automation Co.Ltd(300024) based on DC (lithium battery) has developed rapidly
California banned the use of fuel lawn mowers, which fired the first shot of policy. With the trend of environmental protection and low carbon, other States & countries or regions in the United States are expected to gradually increase the control of Beijing Dynamic Power Co.Ltd(600405) products, or accelerate the penetration of mowing Siasun Robot&Automation Co.Ltd(300024) dominated by DC (lithium battery).
3. Industry structure & restrictive factors, breaking the situation still returns to product power & brand power
Channel barriers: Overseas mowers are mainly sold by offline supermarkets & dealers. At present, most players in the mower industry have cooperated with overseas supermarkets & dealers for a long time, and emerging players may have barriers.
How to break the game: 1) online platforms such as Amazon have preferential policies for lawn mowers; 2) Overseas offline supermarkets & dealers attach importance to their own product strength and brand protection. Based on the original "overseas brand strength & public beta product strength", it is expected to break through the current industry pattern.
4. Industry rating and recommended targets: optimistic, focus on Algorithm and technical advantages, and select targets
Based on algorithm advantages + long-term road test capability accumulation, high-dimensional and low-dimensional companies enter the market. Recommendation: No. 9 company
Based on the algorithm accumulation of other categories (eg sweeping Siasun Robot&Automation Co.Ltd(300024) , UAV) and companies that make efforts to practice outdoor pavement and cut into the market, it is recommended to pay attention to: Ecovacs Robotics Co.Ltd(603486) , Dajiang
Based on the advantages of traditional mowing + evolution to algorithm capability, low-dimensional efforts have evolved into high-dimensional companies. It is recommended to pay attention to: Quanfeng holdings, Ningbo Daye Garden Machinery Co.Ltd(300879)
Risk tips: 1. Downstream demand is less than expected; 2. Geopolitical risk; 3. Sea freight & raw materials & Exchange Rate Fluctuation
