According to magic mirror data, the online sales of food and beverage industry in April 2022 was 3.75 billion yuan, a year-on-year decrease of 8.20%; Among them, the sales volume decreased by 5.38% year-on-year to 70 million pieces, and the average price of goods decreased by 1.5% year-on-year to 53.8 yuan. The decline in sales was mainly caused by the decline in sales. In terms of molecular industries, grain and oil seasoning increased significantly, with a year-on-year increase of 25.4%.
Other sub industries: beverage preparation, leisure food, imported food, tea, festival food / gift certificate and local specialty, with a year-on-year increase of – 2.8%, – 9.2%, – 14.2%, – 16.5%, – 56.8% and – 56.8% respectively.
Snack food: online sales fell and chocolate grew rapidly. According to magic mirror data, the online sales of Alibaba’s snack food industry reached 4.59 billion yuan in April 2022, a year-on-year decrease of 22.8%. In terms of volume and price splitting, the sales volume decreased by 25.1% year-on-year, the average sales price increased by 3.0% year-on-year, and the volume and price reduction increased. In terms of molecular industries, the sales of chocolate in the sub industry increased the fastest in April 2022, with a year-on-year increase of 41%.
The decline in sales of Three Squirrels Inc(300783) , baicaowei and Bestore Co.Ltd(603719) was caused by the decline in sales volume and average price. CR3 in the snack food industry decreased by 2.5pct to 10.60% month on month, and the industry concentration decreased.
Beverage preparation: the online sales of the industry declined, and the growth rate of seasoned dairy products was rapid. In April 2022, the online sales of Ali dairy industry reached 970 million yuan, a year-on-year decrease of 14.0%. Among them, the sales volume decreased by 23.4% year-on-year, and the average sales price increased by 12.3% year-on-year. The decline of industry sales was mainly caused by the decrease of sales volume. In terms of molecular industry, seasoned dairy products grew the fastest in April 2022, with a year-on-year increase of 40.2%. From the leading performance, Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) sales were + 11.5%, – 0.6%, – 39.1% year-on-year respectively. Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) and Bright Dairy & Food Co.Ltd(600597) both reduced prices and increased prices. In terms of market share, the market share of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) and Bright Dairy & Food Co.Ltd(600597) increased to 21.3%, 24.2% and 3.2% respectively year on year. CR3 of dairy industry increased by 0.7pct to 48.7%, and the industry concentration increased.
Beverage preparation: the sales volume of oatmeal industry decreased, and the industry concentration decreased. In April 2022, the online sales volume of Ali’s brewing cereal industry reached 180 million yuan, a year-on-year decrease of 53.6%. In terms of split volume and price, the sales volume decreased by 45.5% year-on-year, the average price decreased by 14.9% year-on-year, and both volume and price fell. In April 2022, the sales volume of Quaker reached 21.611 million yuan, a year-on-year decrease of 7.8%, of which the sales volume decreased by 16.6% and the average price increased by 10.5% year-on-year Guilin Seamild Foods Co.Ltd(002956) sales reached 12.552 million yuan, a year-on-year decrease of 18.7%, including a year-on-year decrease of 9.9% in sales and 9.8% in average price; Wang’s sales reached 11.177 million yuan, a year-on-year decrease of 61.7%, of which the sales volume decreased by 47.7% and the average price decreased by 26.8% year-on-year. Among them, Guilin Seamild Foods Co.Ltd(002956) , Wang fullness and the decline in sales of ozak were jointly caused by the decline in sales volume and average price, while the decline in sales of Quaker and grain mill was caused by the decline in sales volume. Cr5 of oat industry decreased by 0.2pct to 33.2% month on month, and the industry concentration decreased.
Risk tips: macroeconomic fluctuation risk, consumption recovery lower than expected risk, raw material price fluctuation.
