Capital Securities gave Proya Cosmetics Co.Ltd(603605) buy rating to large single product strategy, which continued to release kinetic energy and multi brand matrix to drive long-term growth

Capital securities issued a research report on May 4, giving Proya Cosmetics Co.Ltd(603605) ( Proya Cosmetics Co.Ltd(603605) .sh, latest price: 201.46 yuan) a buy rating. The reasons for the rating mainly include: 1) online direct sales drive the high growth of annual income, and 22q1 has a beautiful business performance; 2) Channel and product structure optimization drive the increase of gross profit margin; 3) The strategy of large single product has achieved remarkable results, and the performance of color makeup brand is beautiful. Risk tip: the epidemic affects consumption, industry competition intensifies, and the market acceptance of new products is lower than expected.

AI comments: Proya Cosmetics Co.Ltd(603605) in the past month, it has received 31 research reports from securities companies, bought 18 and increased 6, with an average target price of 216.84 yuan, 15.38 yuan higher than the latest price of 201.46 yuan, and the average target price increased by 7.63%.

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