"During the epidemic, you can also buy 8424 watermelon and Yugu melon. The familiar happiness is back!" With the arrival of the annual melon eating season, Shanghai citizens began to be eager to try fresh. Some even called "watermelon, cake, coke and crayfish" the top four in the circle of friends.
How to buy it? We have prepared a strategy for community residents or leaders in need to see it~
I. e-commerce platform
1) pinduoduo
On the main interface of the platform, there is a special area of "guaranteed supply in Shanghai for 48 hours". Through collection and distribution, it is convenient for consumers to place orders online.
In the special area, search with watermelon as the keyword, and you can see early spring ruby, 8424, Kirin melon and other varieties. Enter the purchase page, click "participate in the community group immediately" at the bottom, select the community, enter the specific address, transfer the group purchase information to the community group after payment, and invite neighbors to join the group. After the group purchase is successful, watermelon can come to the door of the community through collection and matching. In this way, there is no need for the head of the organization, and the residents will send a delegation by themselves. In the purchase interface, the number of copies, scope and delivery time are indicated.
According to reports, in addition to pinduoduo's main station, its vegetable shopping business department has specially assigned a number of purchasing and marketing personnel to continuously follow up the information of each batch of unsalable vegetables in Shanghai and communicate with relevant cooperatives and farmers in various districts of Shanghai one by one. Buy more vegetables, increase support for activities, and sell Yugu melons in Huinan Town, Nanhui, Shanghai. Since April 18, it has helped local farmers sell more than 30 tons of Yugu melons.
2) HEMA
As one of the sales channels of "Nanhui 8424 watermelon", HEMA has launched two specifications of products recently. Each large melon of more than 4kg is about 88 yuan, and the exclusive customized version with slightly smaller specification. The price of 3kg is about 60 yuan, which is mainly sold in hemalinli.
For the community that has opened the box area group purchase, residents Click to enter the "box area group purchase" page on the home page of the box horse app, select the community, and then select "authentic Nanhui 8424 watermelon" in the commodity list. After the payment is successful, HEMA will send the watermelon to the community within the specified time. It is worth noting that, subject to factors such as transportation capacity, group buying in the box area will open an appointment within the specified time. If you want to buy 8424, you need to watch the time to rush.
Zhang Tao, a representative of Pudong Agricultural Association, told reporters that in 2022, Nanhui 8424 watermelon brand cooperation association had 34 member units, with a planting area of 8173 mu. 100% of the production bases of member units implement artificial pollination. Nanhui 8424 watermelon, which is later listed, tries out bee pollination cultivation technology to ensure stable quality and fresh and sweet taste; Second, continue to implement the new measure of increasing cake fertilizer by 100 to 150 kg per mu on the basis of applying livestock and poultry organic fertilizer; Third, the fruit bearing part of watermelon is reasonable, and the fruit size is moderate (the single fruit weighs about 3-5kg); Fourth, the contents of field archives are complete and easy to trace.
At present, the most efficient sales channel is the mode of "base direct delivery to community". Zhao Jiayu, senior vice president of HEMA, introduced that with the method of community group purchase and mobile supermarket, watermelon can be sent from farmland to the door of the community. "In the traditional path, it is necessary to enter the large warehouse, sort the warehouse, and then go to the store, and then deliver it through the little brother. The watermelon has a high risk of damage. The base can send it directly to the door of the community to reduce the damage rate."
3) dingdong shopping
Similar to the box horse, when you buy melon at dingdong, you need to fight for speed within the time period of opening the appointment.
At present, the Nanhui 8424 watermelon on the platform includes two specifications of 3kg and 4kg, of which the price of 3kg watermelon is 69.9 yuan and 4kg watermelon is 88 yuan. Without group purchase, residents can directly place an order and join the shopping cart.
According to Lu Shijie, the development director of dingdong buy vegetables and melons, Nanhui 8424 sold on the platform is certified by Pudong Agricultural Association, and each melon has an "ID card", which can be traced by scanning the code. "Shanghai Nanhui is rich in light and heat, with a long frost free period. The saline and alkaline sandy soil is suitable for watermelon planting, and one vine and one melon fully ensure the nutrient supply of watermelon, making the 8424 large melons in Nanhui have thin skin, pink pulp, juicy juice when pressed on the tongue, and refreshing and not greasy."
He revealed that from May 4, the output of Nanhui 8424 watermelon is expected to gradually rise, and varieties such as Sanlin benggua, a specialty of Shanghai Pudong New Area, will also be on the shelves in dingdong. More and more citizens can easily eat melons through online channels. At the same time, Nanhui Yugu melon has also been listed for sale.
II. "Land of fish and rice" applet
The "land of fish and rice" of Shanghai Agricultural Exhibition Hall is a Shenzhen Agricultural Products Group Co.Ltd(000061) public service platform of Shanghai, which brings together high-quality real estate Shenzhen Agricultural Products Group Co.Ltd(000061) .
Open the applet, and the special area of "Shanghai local West melon" is set on the home page of the platform. Click to enter and you can see a variety of purchase options, including watermelon and melon of various categories. This method needs to be organized by the head of the team. After meeting the initial number of copies, the order will be placed for distribution.
The platform self operated melon ranks first in the zone, which is also a public welfare agricultural aid project to alleviate the difficulty of Yugu melon sales in Huinan town. The platform directly pulls melons from individual melon fields to reduce intermediate links, so that fresh and affordable melons can reach the hands of citizens as soon as possible. The purchase interface shows that the price of Yugu melon of the project is 98 yuan per box, with 3 to 4 melons in each box, with a total weight of more than 5kg. Except Chongming, it can be distributed in other regions of Shanghai. 30 boxes for group purchase shall be delivered and delivered to the designated place within 72 hours.
In addition to the agricultural assistance project in Huinan Town, many cooperatives and agricultural enterprises have launched purchase links of Western melon in the column of Western melon, which are distributed from the base to the gate of the community. However, the number and scope of distribution vary from house to house. Some are distributed in Shanghai and some are only distributed in Pudong. Pay more attention before purchasing, read the details of the goods, and place an order when the conditions are met.
III. other channels
A unified Shenzhen Agricultural Products Group Co.Ltd(000061) sales platform has been set up in some administrative regions of Shanghai, which is also a good choice for citizens to buy melons.
For example, the "I Jia Sheng Xian" applet is a pure public welfare wechat mall created by the Agricultural Committee of Jiading District. Since the current round of epidemic, community group purchase, online order placement and farm direct delivery have been used to help farmers sell, and it is also convenient for residents to buy high-quality real estate Shenzhen Agricultural Products Group Co.Ltd(000061) .
In addition, all agricultural districts in Shanghai will also publish the list of guarantee and supply units on the official official account, and the head of the community can directly contact the cooperatives for group purchase.
