"Going out of the mountain is not to get rid of poverty, but to get rid of poverty in my hometown."
"E-commerce people should do their part for Rural Revitalization."
"It's not easy for the villagers. As long as it's within my power, I will not turn back."
\u3000\u3000……
At present, more and more young people go out to return home for development, and the strength of rural youth has gradually become a "new force" for Rural Revitalization. Among them, there are such a group of "village guardians". They use short videos to record the beautiful countryside, so that the unique rural civilization can enter the public's vision, and the good scenery and mountain goods in the village can be seen by more people. Through independent entrepreneurship, these rural youth embarked on the "e-commerce road" to lead the villagers to prosperity.
cured by the village and cured by the village
A Tiktok account named "homesickness" satisfies most people's longing for the countryside. The protagonist Shen Dan digs bamboo shoots in the mountains, picks tea in the tea garden, ploughs the fields in the paddy field, or collects meals in the kitchen... Shen Dan in the video doesn't talk too much, but shows netizens a Paradise like Wuyi Mountain, a kind of back to basics local people.
At the age of 16 or 17, Shen Dan chose to go out of the mountain and wander outside. When he left, he had only two clothes and two hundred yuan. "At that time, he was very homesick. When he encountered difficulties, he missed every plant and brick in his hometown. Especially during the spring Festival, he missed his parents very much." At the age of 23, Shen Dan broke up with his lover and resolutely chose to have a daughter. In order to raise children, Shen Dan had to work two jobs a day. Later, he pieced together 300000 or 400000 to set up a ceramic tile processing plant. In order to save money, Shen Dan went to the construction site to measure the size and run business. In just one or two years, the factory was on track under Shen Dan's leadership. After making a profit, Shen Dan set up a second ceramic tile processing plant in Shangrao. The good scenery did not last long. Two years later, the factory entered an industry crisis. In order to repay the debt, Shen Dan transferred the property right and everything returned to the starting point.
Shen Dan returned to his hometown with his children. "After working hard outside for so many years, all the bitterness and grievances were released when he returned to his hometown." Shen Dan found great changes in the village, river rectification, tea mountain management, good ecology and red tourism area. Shen Dan began to record rural life with short videos. "After the failure of entrepreneurship, the countryside cured me, and short videos became the spiritual sustenance for me to find a sense of existence."
"Can I buy your tea?" Many fans leave comments on the video. Since 2017, Shen Dan has helped the villagers purchase Shenzhen Agricultural Products Group Co.Ltd(000061) , such as tea, native chicken and dried bamboo shoots, and then sell them on the short video platform.
In May 2021, Shen Dan registered his own company, transformed abandoned factories, established rural cooperatives, connected with farmers, formed an industrial chain, standardized production and ensured the quality of products. "The villagers trust me very much and help them sell two eggs and two catties of bamboo shoots. The smile on their faces really infects me. The villagers are also healing me. Seeing their smiling faces, what I do is worth it." Shen Dan said.
In March and April last year, Fujian was in the rainy season, and the tea in the warehouse was soaked in water. The huge loss made Shen Dan more determined that "no one can lose the villagers". Shen Dan helped the villagers control the quality and put the quality and taste first. He taught them to manage the tea mountain and increase production. He set up a team of college students to ensure the packaging of products with professional and novel ideas. In addition, Shen Dan also asked the special commissioner of science and technology to help the villagers ensure quality and increase production, so that the villagers can work in their own factory and have an income at home.
"I think 'homesickness' can not only be positioned as the' homesickness' of Wuyi Mountain, but should be positioned as the 'homesickness' of China. We should achieve one product in one village, one good thing in one village and one' homesickness' in one village." Shen Dan said.
the whole village is the anchor and paves the road to prosperity
"There are so many strange things in the mountains. I'll tell you one today..."
"Today is really lucky to find a wild Paris polyphylla, also known as seven leaves and one flower."
\u3000\u3000……
"Xiangmei Xinbao" in the video shows the charm of Dashan to netizens with a bright smile. "Xiangmei Xinbao", formerly known as Zeng Qinghuan, is an out and out Hunan sister. Zeng Qinghuan grew up in the company of his grandparents. Only during the new year can he see his parents. After reading technical secondary school in the county, he was introduced by the school to work in a garment factory in Guangdong. A few years ago, Zeng Qinghuan decided to go back to his hometown and set aside more time to take care of his grandmother.
At the end of 2018, her cousin Yang Bo proposed to work with her as a new media for "agriculture, rural areas and farmers". In this way, Zeng Qinghuan embarked on the road of "new media". With more and more fans, "Xiangmei Xinbao" has also had a certain influence. Zeng Qinghuan decided to bring goods live to help the villagers sell Shenzhen Agricultural Products Group Co.Ltd(000061) .
"The concept of villagers has changed a lot through live broadcasting. At first, when they first made new media, they did live broadcasting in the field. Many villagers didn't understand and support me and thought I didn't do my job. Later, with the increasing ability to bring goods, they realized the power of new media. The endless winter bamboo shoots and turnips could be sold to other places through the Internet." Zeng Qinghuan said that more and more villagers recognize live broadcasting to bring goods, and also let relatives and children return to their hometown to learn to shoot videos and live broadcasts. Even some post-60s and Post-70s villagers are keen to shoot videos and live broadcasts. The living environment in the village is better and the villagers' pockets are more bulging.
"The power of a person's live broadcast is small. I hope more new rural anchors will appear." Zeng Qinghuan built a live broadcast and new media base and taught the experience to the villagers through publicity and training. Zeng Qinghuan planned to have an anchor in each village to drive the Shenzhen Agricultural Products Group Co.Ltd(000061) sales of each village.
This year, as a deputy to Loudi Municipal People's Congress, Zeng Qinghuan proposed the proposal of "one village, one product, one anchor, and the cultivation plan of young pioneers for Rural Revitalization". "Xinhua County is a large agricultural county with rich products. There are more than 600 villages and some remote areas. The information is asymmetric. The good quality Shenzhen Agricultural Products Group Co.Ltd(000061) can't be sold or bought, and the value is greatly reduced." Zeng Qinghuan hopes to open a window for Shenzhen Agricultural Products Group Co.Ltd(000061) sales in each village by cultivating rural anchors.
"In the future, we will continue to provide free training and teach more villagers to do new media. We hope that under our influence, more young people can go back to their hometown and start businesses." In addition, Zeng Qinghuan also plans to establish a food processing plant. The villagers will make every effort to plant and breed, and the anchor will focus on the promotion of goods, so as to gradually lead the villagers to prosperity and help the revitalization of the countryside.
let the youth become the "main force" from the "new force" of Rural Revitalization
At present, more and more "nostalgia" and "Xiangmei Xinbao" appear on the short video platform. Most of them are young people who go back to their hometown to start a business. They use their mobile phones to record the local customs, food specialties and work scenes of their hometown, and use the short video E-commerce platform to drive the villagers to get rich and help the revitalization of the countryside.
The development of returning young people from abroad is conducive to integrating the resource advantages, technical advantages and thinking advantages of young people from abroad into the Rural Revitalization Strategy. The opinions of the Central Committee of the Communist Youth League on deeply carrying out meritorious actions for revitalizing rural youth clearly put forward that it is necessary to guide, support and serve college graduates and young migrant workers to return home for employment and entrepreneurship, and cultivate new driving forces for the all-round revitalization of rural areas.
Going out is experience, returning home is meaning. Liu Wenxin, deputy to the National People's Congress, pointed out that we should actively guide young people to return to their hometown and build their hometown, so as to play the role of the main force in Rural Revitalization. We should create a good development environment for young people, support and attract rural college graduates to return home to start businesses, and drive farmers to take a new road of agricultural management.
It is understood that in 2021, byte village plans to launch the "rural Guardian" project to explore local rural creators through training and creator support, and encourage them to create long-term works around rural beauty, food specialties, characteristic folk customs, production and labor, so as to drive the development of rural industries and promote the sustainable development of rural areas.
The short video platform provides a broader stage for young people to display their talents and show their hometown style. Relevant data show that more than 90% of the creators of the "rural Guardian" project are young people, which has brought 3.678 billion accurate exposures to 934 villages and trained 77000 students in poor areas. In 2021, Tiktok e-commerce led 1.793 million types of special agricultural products to be sold to the whole country. By December 2021, Tiktok had more than 40000 creators of agriculture, rural areas and farmers.
"In my opinion, there are only two ways in life, chasing dreams and going home. Now I turn the two ways into one way, that is, going home and chasing dreams." Shen Dan hopes that more young people will go back to their hometown to pursue their dreams, actively publicize the culture, food and customs of their hometown, and drive the villagers to embark on a new road.
Shen Dan believes that young people go out of the mountains and villages not to get rid of poverty, but to get rid of poverty in their hometown. There is no shortcut to entrepreneurship. Young people should be down-to-earth and take every step. (Intern Li Hao also contributed to this article)
