Since 2021, Chinese Baijiu industry is experiencing multiple pressures of economic adjustment, consumption contraction, industry competition and epidemic fluctuation. Relevant experts said that in the future, the whole industry will accelerate the concentration to brands, quality and head enterprises.
In the face of various pressures and challenges, Chinese Baijiu enterprises are paying attention to quality and strengthening innovation, and are gradually realizing the leap towards high-quality development. Taking Luzhou Laojiao Co.Ltd(000568) as an example, it has actively built a scientific and stable strategic system, brand system, production capacity system, talent system and management system, and is ready to accelerate the sprint.
boost economic development with practical achievements
The role of consumption in the current economic growth is highlighted. In the process of consumption upgrading, Baijiu consumption is a very representative and weathervane market. Some experts said that China’s Baijiu enterprises have made contributions to the country’s economic and social development, and also contributed to the people’s better life.
As a representative of Baijiu enterprises, Luzhou Laojiao Co.Ltd(000568) shoulder the cultural mission of inheriting and disseminating Chinese national brands, committed to improving the cultural value of Chinese Baijiu and promoting the high-quality development of Chinese Baijiu industry.
It is understood that Luzhou Laojiao Co.Ltd(000568) is a Baijiu sub industry in the manufacturing industry of liquor, beverage and refined tea. The main business model of Luzhou Laojiao Co.Ltd(000568) Luzhou Laojiao Co.Ltd(000568) is the design, production and sales of specialized Baijiu products. The main comprehensive indicators are in the forefront of the Baijiu industry.
On April 28, Luzhou Laojiao Co.Ltd(000568) released the annual performance report of 2021. The data showed that the company achieved an operating revenue of 20.642 billion yuan, a year-on-year increase of 23.96%, and a net profit attributable to shareholders of listed companies of 7.956 billion yuan, a year-on-year increase of 32.47%. The net cash flow from operating activities was 7.699 billion yuan, an increase of 56.6% year-on-year.
In terms of sales mode, Luzhou Laojiao Co.Ltd(000568) mainly focuses on the traditional channel operation mode. On the basis of the steady development of traditional channels, it has also continuously innovated and expanded new models in recent years to enable the sustainable development of the enterprise. The emerging channel operation mode is mainly online sales operation. The company establishes cooperative relations with e-commerce platform, we media and network anchor, and realizes consumer oriented sales through network terminals such as flagship stores, specialty stores and live broadcasting rooms of the online platform.
The annual report data also shows that in 2021, Luzhou Laojiao Co.Ltd(000568) traditional channels achieved an operating revenue of 19.524 billion yuan, a year-on-year increase of 24.4%; The operating revenue of emerging channel operation was 892 million yuan, a year-on-year increase of 18.26%.
According to the data disclosed over the years, Luzhou Laojiao Co.Ltd(000568) has always been a “big taxpayer” in Sichuan Province. In this regard, Luzhou Laojiao Co.Ltd(000568) said that the company has always taken the initiative to shoulder the responsibility of serving the country through industry, played a leading role, demonstrated the strength of state-owned enterprises, and used the achievements of enterprise development to play a positive role in rural revitalization, donation to students, poverty alleviation and other aspects and set a benchmark image.
striving for industry benchmark with quality and value
The first National Wine Review Conference was held in Beijing in 1952. At the national liquor evaluation meeting, liquor evaluation experts and scholars from all over the country strictly screened and evaluated 103 kinds of liquor products participating in the evaluation. Luzhou Laojiao Co.Ltd(000568) won the title of “Chinese famous liquor”, was rated as the representative of Luzhou flavor Baijiu standard by the state, and created the benchmark of Luzhou flavor Baijiu. Since then, China’s liquor industry has officially entered an era in which “Chinese famous liquor” leads the industry development.
From 1952 to 2022, Luzhou Laojiao Co.Ltd(000568) as the only Luzhou flavor Baijiu that has won the title of “Chinese famous liquor” for successive years, it has been 70 years of famous liquor and continuous innovation. In the long years, Luzhou Laojiao Co.Ltd(000568) has been constantly updated to meet the higher needs of consumers with better quality.
“Let the quality of Chinese Baijiu be visible.” This is Luzhou Laojiao Co.Ltd(000568) ‘s quality management concept.
The quality of wine depends on the raw materials first. According to reports, Luzhou Laojiao Co.Ltd(000568) the grain raw material used is glutinous red sorghum, a specialty of Luzhou. In 2001 Luzhou Laojiao Co.Ltd(000568) took the lead in putting forward the planting standard of “Organic Sorghum” in the industry, and then established the first large-scale “organic ecological raw grain planting base” in southern Sichuan.
At the same time, the brewing technology also determines the quality of Baijiu. According to public information, Luzhou Laojiao Co.Ltd(000568) wine traditional brewing technology is a national intangible cultural heritage, which has been handed down for 24 generations and has been inherited for more than 690 years.
In addition, the old cellar is also the fundamental condition for Luzhou flavor Baijiu enterprises to produce good liquor. It is understood that as early as 1996, the 1573 national treasure cellar, which was built in the Wanli period of the Ming Dynasty, became the first “national key cultural relics protection unit” in the industry; In 2013, Luzhou Laojiao Co.Ltd(000568) all the old cellars with more than 100 years, 16 ancient Baijiu workshops and three natural wine storage caves were incorporated into the fourth batch of “national key cultural relics protection units”
With the consistent pursuit of quality, Luzhou Laojiao Co.Ltd(000568) has been actively involved in the formulation of standards for Luzhou flavor Baijiu in China for a long time.
Relevant insiders believe that with the continuous progress and innovation of Baijiu technology and process, the sub categories of Luzhou flavor Baijiu are increasingly enriched, and the revision of the standard will also become an important milestone in the history of Baijiu.
enabling industrial development through scientific and technological innovation
In recent years, Baijiu enterprises have consolidated the quality foundation of Chinese Baijiu, inherited Baijiu culture and skills, and consolidated the cultural confidence of Chinese Baijiu through continuous scientific and technological innovation and quality upgrading of Baijiu.
At the same time, digitalization, informatization and intelligence are the main directions of China’s development in the future, and also the main measures for traditional Baijiu manufacturing companies to win competitive advantages in the future. The above experts predict that digitization will become the main direction of capacity expansion and development of the industry in the future.
As a benchmark enterprise of Chinese Baijiu, Luzhou Laojiao Co.Ltd(000568) has been sparing no effort in quality innovation and promoting industrial innovation with various modern technologies.
In recent years, Luzhou Laojiao Co.Ltd(000568) has made a lot of explorations in koji making, informatization and intelligent technological transformation of Baijiu, actively established and fully relied on national scientific research and other technological innovation platforms, continued to deepen cooperation with scientific research institutions and universities such as the Chinese Academy of Sciences and Jiangnan University, undertaken dozens of national, provincial and ministerial projects, and obtained hundreds of authorized invention patents and utility model patents, which are improving the quality of base liquor Good results have been achieved in improving production efficiency.
Specifically, Luzhou Laojiao Co.Ltd(000568) actively integrated innovation resources, continuously strengthened the construction of innovation and scientific research platform, successfully built several national major scientific and technological platforms such as national solid state brewing Engineering Technology Research Center, national postdoctoral scientific research workstation and national industrial design center, and constructed a comprehensive scientific and technological innovation platform system covering many fields such as scientific research, talent training, achievement transformation and open service.
Among them, the national solid brewing center is the only national engineering technology R & D platform in the industry. At present, it has held 10 industry academic forums nationwide, becoming the banner and benchmark of scientific and technological innovation in the field of solid brewing.
Technological innovation has driven the innovation of products, and the production capacity and market share of enterprises have risen all the way Luzhou Laojiao Co.Ltd(000568) disclosed that in 2022, the company will focus on improving the three goals of “height, temperature and heat”, truly output high-quality achievements, build an effective platform and deliver sufficient ammunition for enterprise expansion, brand upgrading, market expansion and team growth.
“Looking forward to 2022, we will strengthen our confidence and determination, comprehensively launch the battle of ‘improving quality, strengthening culture and fast breakthrough’, firmly embark on a new journey of Luzhou Laojiao Co.Ltd(000568) development, complete the important tasks entrusted to us by history and win greater victory and glory!” Luzhou Laojiao Co.Ltd(000568) indicates.
