Recently, Luzhou Laojiao Co.Ltd(000568) released the 2021 annual performance report. The data showed that the company achieved an operating revenue of 20.642 billion yuan, a year-on-year increase of 23.96%, and a net profit attributable to shareholders of listed companies of 7.956 billion yuan, a year-on-year increase of 32.47%. The net cash flow from operating activities was 7.699 billion yuan, an increase of 56.6% year-on-year.
Since 2021, Chinese Baijiu industry is experiencing multiple pressures of economic adjustment, consumption contraction, industry competition and epidemic fluctuation. Relevant experts said that in the future, the whole industry will accelerate the concentration to brands, quality and head enterprises.
In the face of various pressures and challenges, Chinese Baijiu enterprises are paying attention to quality and strengthening innovation, and are gradually realizing the leap towards high-quality development Luzhou Laojiao Co.Ltd(000568) said that it was actively building a scientific and stable strategic system, brand system, production capacity system, talent system and management system, and was ready to accelerate the sprint.
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In terms of sales mode, Luzhou Laojiao Co.Ltd(000568) mainly focuses on the traditional channel operation mode. On the basis of the steady development of traditional channels, it has also continuously innovated and expanded new models in recent years to enable the sustainable development of the enterprise. The emerging channel operation mode is mainly online sales operation. The company establishes cooperative relations with e-commerce platform, we media and network anchor, and realizes consumer oriented sales through network terminals such as flagship stores, specialty stores and live broadcasting rooms of the online platform.
The annual report data also shows that in 2021, Luzhou Laojiao Co.Ltd(000568) traditional channels achieved an operating revenue of 19.524 billion yuan, a year-on-year increase of 24.4%; The operating revenue of emerging channel operation was 892 million yuan, a year-on-year increase of 18.26%.
“Let the quality of Chinese Baijiu be visible.” This is Luzhou Laojiao Co.Ltd(000568) ‘s quality management concept.
The quality of wine depends on the raw materials first. According to reports, Luzhou Laojiao Co.Ltd(000568) the grain raw material used is glutinous red sorghum, a specialty of Luzhou. In 2001 Luzhou Laojiao Co.Ltd(000568) took the lead in putting forward the planting standard of “Organic Sorghum” in the industry, and then established the first large-scale “organic ecological raw grain planting base” in southern Sichuan.
At the same time, the brewing technology also determines the quality of Baijiu. According to public information, Luzhou Laojiao Co.Ltd(000568) liquor traditional brewing technology is a national intangible cultural heritage, which has been handed down for 24 generations and has been passed on for more than 690 years.
In addition, the old cellar is also the fundamental condition for Luzhou flavor Baijiu enterprises to produce good liquor. It is understood that as early as 1996, the 1573 national treasure cellar, which was built in the Wanli period of the Ming Dynasty, became the first “national key cultural relics protection unit” in the industry; In 2013, Luzhou Laojiao Co.Ltd(000568) all the old cellars with more than 100 years, 16 ancient Baijiu workshops and three natural wine storage caves were incorporated into the fourth batch of “national key cultural relics protection units”
In recent years, Baijiu enterprises have consolidated the quality foundation of Chinese Baijiu, inherited Baijiu culture and skills, and consolidated the cultural confidence of Chinese Baijiu through continuous scientific and technological innovation and quality upgrading of Baijiu. In recent years, Luzhou Laojiao Co.Ltd(000568) has spared no effort in quality innovation and promoted industrial innovation with various modern technologies.
It is reported that Luzhou Laojiao Co.Ltd(000568) has made a lot of explorations in koji making, informatization and intelligent technological transformation of Baijiu, actively established and fully relied on national scientific research and other technological innovation platforms, continued to deepen cooperation with Chinese Academy of Sciences, Jiangnan University and other universities and scientific research institutes, undertaken dozens of national, provincial and ministerial projects, and obtained hundreds of authorized invention patents and utility model patents, which are improving the quality of base liquor Good results have been achieved in improving production efficiency.
Luzhou Laojiao Co.Ltd(000568) also disclosed that 2022 coincides with the 70th anniversary of Luzhou Laojiao Co.Ltd(000568) winning the title of “Chinese famous wine”. The company will focus on the three goals of improving “height, temperature and heat”, truly output high-quality results, build an effective platform and deliver sufficient ammunition for enterprise expansion, brand upgrading, market expansion and team growth.
