During the May Day holiday, Beijing catering business units suspended Hall Food and switched to take out and pick-up services. In order to ensure the catering service during Beijing’s May Day holiday, meituan takeout launched ten measures on May 1, including increasing the 30% rider reserve and starting the “internal circulation” takeout distribution service in the control area. At the same time, it provides “city wide delivery” service for takeout, and cooperates with a number of catering brand stores to launch prefabricated dishes.
On May 1, in Wangjing home style restaurant, rider Li Mingming was preparing to take away the food packed by the clerk. He introduced that there was no interruption in the order running at noon, and the number of orders sent was 30% more than usual. “Many users choose to put their meals in the takeout cabinet or place orders at peak times, so we have more time to deliver them.”
According to reports, in order to meet the living needs of Beijing citizens, meituan distribution has increased 30% of the rider capacity reserve, and is expected to invest 6-8 million yuan in rider subsidies to ensure rider income. At the same time, we will open “shared employee” cooperation with catering and retail enterprises, coordinate idle practitioners to join the distribution link, and improve the guarantee and supply capacity.
In terms of helping merchants, meituan takeout launched the “merchant online green channel” service to improve efficiency by streamlining the process, complete the qualification review of fresh food within one hour as soon as possible, and the merchant can go online on the day of application. For merchants with remote order demand, meituan takeout will provide “city delivery” service to expand the distribution scope of merchants. Meituan takeout also cooperates with 176 catering brand stores in Beijing to provide a variety of prefabricated dishes.
During the festival, meituan will continue to issue 10 million “food safety seals” for free to Beijing merchants. Consumers can judge whether meals are unpacked according to the integrity of “food safety seals”, so as to improve the security of distribution links.
In addition, “cooking at home” has become the choice of most people recently, and the rapid growth of orders from supermarkets has also put pressure on store pickers. Meituan flash purchase launched the “exclusive picker of supermarkets”, providing door-to-door support to stores with a surge of orders and assisting in picking goods. The first batch of “exclusive pickers of supermarkets” have been on duty, and the stock volume of online supermarkets in Beijing is sufficient and stable.
The relevant person in charge of meituan takeout said that next, the platform will continue to strive to ensure takeout, help merchants and ensure people’s livelihood, and make every effort to ensure catering related services.
