Now, it is also brewing another pearl in the Great Bay area of Guangdong, Hong Kong and Macao.
Yu Garden is to Shanghai what Humble Administrator’s garden is to Suzhou, Qinghui garden is to Foshan, and Yongqing square is to Guangzhou. It is located in the downtown and has a history of more than 400 years. In the Ming Dynasty, the Yu Garden was once a quiet private garden. Now it has become a national landmark for tourists in Shanghai to clock in.
Recently, the 2021 annual report issued by Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) shows that the company’s commercial property Yu Garden mall, which is located in the Yu Garden business district, attracts 45million people every year in normal years; According to the statistical bulletin of Shanghai’s national economy and social – development, in 2019 before the outbreak, Shanghai received about 370377400 tourists (Note: including international tourists and Chinese tourists).
This almost means that 12 out of every 100 Shanghai tourists have entered the Yu Garden mall.
Yu Garden is not only a simple tourist attraction, but also a place to protect traditional culture. First tier cities have almost everything except the old flavor in childhood memory. In Shanghai, if you want to feel the traditional flavor, Yu Garden is the first choice for many people. When it comes to traditional festivals, the Yu Garden is a sea of people. In the annual Spring Festival Lantern Festival, if tourists want to go to the Jiuqu bridge in the garden to watch the lanterns, they must queue up for at least a few hours.
Now, it is also brewing another pearl in the Great Bay area of Guangdong, Hong Kong and Macao.
time-honored brands have rushed into the top 60 restaurants and will land in Zhuhai
With the Yu Garden mall in Shanghai as the background, Fosun will integrate the intangible cultural heritage of the south of the five ridges, and create a unique cultural and commercial block in Guangdong, Hong Kong and Macao Dawan District, Zhuhai fuyueli, which combines tradition and modernity, history and future.
Yu Garden mall is a commercial property under Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) .
Fuyueli in Zhuhai will be the first project of Yu Garden mall outside Shanghai, with a total construction area of 44000 square meters. It is the core component of the first cultural beehive “Fudi Xingyu bay” of Fosun in Dawan district. Times finance learned that Fudi Xingyu Bay is located in Huxin new town, Doumen District, Zhuhai. The project covers an area of about 255000 square meters and the corresponding capacity building area is 580000 square meters. After completion, it will become a super community that can accommodate more than 3500 families.
As the core sector of the emerging area, Doumen is facing two major problems at the same time: first, the commercial environment is single, the existing centralized commercial scale is insufficient, and most of them are primary forms such as department stores or street shops; Second, the local water marriage folk custom of Doumen and the two national intangible cultural heritages of Guangdong Xingshi lack effective attention and dissemination among young people.
Leng Zhenhua, commercial director and product officer of Fufa Zhuhai Company, said that in view of this, Zhuhai has a natural background of developing cultural honeycomb, so we chose to land the first Dawan District Cultural honeycomb project in Zhuhai. “We also use this project to condense Zhuhai’s cultural foundation and business atmosphere.”.
At present, Fosun business management group has formed three product lines: fuyuecheng, fuyueli and fuyuehui. Among them, fuyueli aims to create a family life scene with temperature, distinctive characteristics and high quality, and pursue the balance of personality, health and life. As the first commercial project of Huxin new town and the first cultural hive of Fosun in Dawan District, Zhuhai fuyueli will not only integrate Lingnan culture and Yu Garden culture in the architectural scene, but also introduce new and old brands under Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655)
Specifically, fuyueli will be based on the catering culture of time-honored brands, characteristic catering and online Red catering. The catering culture has the highest proportion of formats, taking into account the formats of cultural innovation, retail, children’s and boutique supermarkets. The commercial director of fuyueli real estate Zhuhai company said that Zhuhai fuyueli is now in the stage of investment attraction. At present, it has signed intention entry agreements with 10 of the 16 time-honored brands under Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) banner. According to the plan, Zhuhai fuyueli will officially open at the end of 2023.
Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) 2021 annual report shows that the company has a series of time-honored brands such as Laomiao, Yayi, Nanxiang steamed bread shop, Shanghai old hotel, lvbolang restaurant, Songhe tower, Tong hanchuntang, seagull watch and Shanghai Watch, and the cultural catering and food and beverage business covering multiple catering time-honored brands is one of the key industries in its new round of development, These time-honored catering brands have not only been proved to be popular among consumers and tourists in Yu Garden, Shanghai, but also successfully achieved rapid chain operation in China.
Among them, songhelou noodle restaurant opened more than 80 in 2021 and signed more than 100 contracts; At the same time, the old hotel and Dexing hall have realized the opening of new stores; Songhe tower, Chunfeng Songyue tower, lvbolang, Shanghai old hotel and other brands have jointly bred the “real taste home” brand to turn catering food into C-end circulation products; The ranking of the catering industry of the old city god temple has been raised by 15, and it has entered the top 60 restaurants in China.
national tide becomes a trend, fuyueli is accurately positioned
“Both Yu Garden in Shanghai and time-honored brands are deeply loved by the people all over the country, and we can expect the future of fuyueli in Zhuhai from this,” said the commercial head of fuyueli real estate development Zhuhai Co., Ltd.
On the basis of sufficient market research and analysis, Zhuhai fuyueli has formed a positioning in line with the trend of consumption upgrading. It will take culture as the origin, realize the organic combination of time-honored brands and Xinwang red tide points in the traditional architectural scene, and build a cultural and creative market, online Red punch in place and night economy deeply loved by young consumers on the basis of eating, drinking, playing, music and shooting. The theme of Guochao culture and business in fuyueli, Zhuhai is consistent with the trend of the rise of Guochao in recent years. With the rise of economy and the improvement of cultural confidence, Guochao products are more and more popular with young people, especially the post-90s and post-00s. They are gradually becoming the main consumer force in China, which is regarded by many investment institutions as a market with great potential.
It is reported that compared with 10 years ago, the search popularity of “national tide” in 2021 has doubled year-on-year, and the post-90s and post-00s who pay attention to national tide account for more than 70% of all age groups. This group has the highest interest in national style culture in the subdivided field of national tide.
In fact, the survey of Zhuhai Fudi production and development shows that Zhuhai, where Fudi Xingyu Bay is located, especially Doumen District, is attracting more and more young families.
According to the data of the seventh census, as of November 2020, the number of permanent residents in Zhuhai has reached 2.4396 million. Although the base number is still lower than that of other cities, compared with the sixth census, the population growth rate in the past decade is as high as 56.36%, second only to Shenzhen.
Doumen district is an emerging sector after Zhuhai city entered the West. The number of permanent residents has reached 608900, ranking second among the three administrative regions and five economic functional areas of Zhuhai, accounting for only about 25%. Nevertheless, the western central urban area where Fudi Xingyu Bay is located has shown strong potential due to key construction. After years of development, Huxin new city has changed the old image of banana forest, green field and 10000 mu fish pond. Now there are many tall buildings and become more suitable for Industry and living.
The steady inflow of population has injected a strong driving force for consumption recovery in Zhuhai. According to the statistical bulletin of Zhuhai’s national economic and social development, the total retail sales of social consumer goods in Zhuhai reached 104824 billion yuan in 2021, a year-on-year increase of 13.8%. Among them, the retail sales of goods reached 94.545 billion yuan, a year-on-year increase of 14.0%; Catering revenue was 10.28 billion yuan, a year-on-year increase of 11.7%. Times finance and economics learned that, supported by the continuous growth of economic fundamentals, Zhuhai market sentiment continued to improve in the second half of 2021. One of the manifestations is that major retail and catering brands competed to open their first stores in Zhuhai. As a result, the net absorption of Zhuhai shopping center increased year-on-year, further driving the vacancy rate to fall to the lowest level since the epidemic.
It is worth mentioning that in recent years, young groups have stimulated a large-scale night economy. Night economy not only highlights the vitality of a city, but also an important way to upgrade urban consumption. In fact, Zhuhai’s population inflow is mainly young groups, which forms the basis for the development of night economy.
In the future, Zhuhai fuyueli will also build a “non closing Lingnan life market” on the background of national tide. Zhuhai fuyueli will use its brand advantages and operation ability to attract more foreign brands to open their first stores in Zhuhai, realize the best coupling of resources and values between brands, and promote the upgrading of Zhuhai economy while expanding the high-quality commercial influence of Doumen area.
“With the introduction of industry and population in the central urban area of the west, we judge that the future population and consumer base of Huxin new town are very potential”, the commercial head of fuyueli real estate Zhuhai Company told times finance and economics that Zhuhai fuyueli, as the first project opened in the area, will fill the commercial gap of Huxin new town. With the opening of more projects in the area, it will not only jointly promote the improvement of the commercial atmosphere of Huxin new town, It will also create the core business pole in the west of Zhuhai: “it can play a positive role in promoting the development of Commerce, the upgrading of the city and the creation of a better life for the people.”
