Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) ( Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) ) released the annual performance report of 2021, which shows that in 2021, Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) achieved a revenue of 278 million yuan, a year-on-year increase of 8.39%; The net profit attributable to shareholders of listed companies was 369176 million yuan, a year-on-year increase of 5.28%. It is worth mentioning that the company also released the environmental, social and regulatory (ESG) report of Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) 2021, which is also the first ESG report of A-share hotel industry.
Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) mentioned in the annual report that in 2022, the company will start the corporate social responsibility project, actively practice the concept of sustainable development, actively assume social responsibility, safeguard social and public interests, pay attention to ecological and environmental protection, and promote the green and sustainable development of the hotel industry and society. We will comprehensively establish a mechanism for fulfilling social and corporate responsibilities, and establish relevant institutional provisions and effective guidance, supervision, assessment and incentive mechanisms. Pay attention to the organic unity of ecological and social benefits, realize the green, environmental protection, health and sustainable development of the hotel, and contribute to the progress of the environment and society.
Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) ‘s ESG report details the specific measures taken by the company to practice the ESG concept.
First of all, under the normalization of epidemic prevention and control, the hotel industry has actively contributed to the “anti epidemic” and assumed the main isolation function. Up to now, Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) in response to the government’s call, nearly 50 hotels have joined the ranks of isolated hotels and assumed social responsibility. The company’s employees, from the general manager to the grass-roots employees, have changed their roles in special periods and invested in the front line of anti epidemic with the image of “white”, which has been highly praised by the government and the people.
Second, in terms of high quality and safety assurance, Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) has been deeply engaged in the field of medium and high-end service hotels for many years. For major services such as accommodation and catering, 206 systems and 245 operating procedures involving hotel safety management and service management have been established and fully and effectively implemented. The company regularly or irregularly trains, supervises and checks the implementation of employees, and modifies and improves relevant systems and operating procedures according to customer feedback and complaints.
Third, in terms of green development, the guest rooms of the group hotel also practice the concept of energy conservation and consumption reduction in the design of green products and products. For example, the main materials of combs and toothbrushes used by many brands are changed from the original PP material to straw material, the outer packaging and bags are changed from the original plastic roll film bag to stone paper material, and the outer packaging bag of disposable slippers is changed from the original OPP bag to paper ring waist seal, Raw bamboo pulp is used for drawing paper and small roll paper. No bleaching in production process to reduce pollution. In addition, the company also strictly implements a series of systems of saving electricity, building energy conservation and green office.
Fourth, in terms of employee development and labor protection, the company strictly abides by many labor protection laws and regulations, formulates relevant human resource management system, establishes perfect employment process, configures and improves necessary safety protection measures, and distributes necessary labor protection articles; Provide employees with a career platform for development, actively provide employees with opportunities for continuous learning and development, and provide directional and technical guidance for the construction of hotel talent echelon.
Fifthly, in terms of corporate governance and investor communication, the company has established and improved the system of general meeting of shareholders, board of directors and board of supervisors, formed a corporate governance structure with clear rights and responsibilities between power institutions, decision-making institutions, supervision institutions and management, performing their respective duties, effective checks and balances, scientific decision-making and coordinated operation, and further optimized internal management; We are committed to establishing normal and effective two-way communication with investors, paying particular attention to safeguarding the interests of small and medium-sized investors, perceiving the needs of investors and doing a good job in investor service.
Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) since its establishment, the company has always focused on the operation and management of medium and high-end chain hotels. The company has always been committed to the construction of national brands and building a hotel management group with cultural characteristics and characteristics of the times and great brand influence and competitiveness. During the reporting period, the comprehensive operating indicators of the company’s hotels increased significantly compared with the previous year, including the rental rate increased by 16%, the average house price increased by 8% and RevPAR increased by 26%, respectively returning to 86%, 93% and 80% before the epidemic.
The company has been deeply engaged in the field of medium and high-end selected hotels for many years. At present, it has formed hotel development technologies such as “transformation of traditional star hotels”, “urban high-end commercial complexes and community commercial supporting hotels”, “supporting hotels in urban cultural blocks and Characteristic Towns”, and has customized project design and development ability to fully improve the return on property investment. In the process of product development of hotel projects, the company has creatively promoted the concepts of hotel brand spillover, high floor efficiency design, overall upgrading and transformation of traditional properties, customized design according to the needs of target consumers and so on, which has been highly recognized by hotel owners, peers and consumers.
During the reporting period, the company successfully landed on the growth enterprise market of Shenzhen Stock Exchange and became A-share listed company. In the first quarter of 2022, the company acquired Junlan and Jinglan. The company’s development strategy was further adjusted to take medium and high-end selected service hotels and high-end resort hotels as the main development direction, realize the full coverage and coordinated development of medium and high-end hotel product lines, and adhere to cultural innovation, product innovation, service innovation and management innovation, Achievements focus on the new hotel experience of Oriental culture and modern lifestyle, and build a hotel management group with cultural characteristics and characteristics of the times and great brand influence and competitiveness.
At present, the company has formed a complete medium and high-end brand matrix of nearly 10 brands in the three product series of “Junting”, “Junlan” and “Jinglan”, realized the coverage of full-service hotel products including business travel and vacation, and invested and managed more than 300 hotels and 70000 guest rooms in China.
In the first quarter of 2022, the company acquired Junlan and Jinglan, and the scale of hotel management and investment increased from more than 70 to more than 300, forming a medium and high-end multi brand matrix covering full service and selected services. The company will adhere to the development strategy of “deepening the Yangtze River Delta and focusing on expanding Beijing, Southwest China and the Pearl River Delta”. The company said that it aims to sign 100 projects in 2022.
