On April 28, 2022, the “founder 2022 font design conference” jointly sponsored by China font design and Research Center (hereinafter referred to as “font center”) and Beijing Peking University Founder Electronics Co., Ltd. (hereinafter referred to as “Founder Electronics”) was held in Beijing Shangdi founder building. The winners of the 11th founder award design competition were announced one by one, and the new forces of font design emerged; New products, new technologies and new services of Founder 2022 are presented brilliantly; At the same time, the round table forum on font design and application trend was hot, and many industry experts talked about the current situation and future of font design.
On the day of the event, Wang Hongwei, a professor at the Academy of fine arts of Tsinghua University, Ni Chuwan, an expert in font design, Shao Xing, chairman and President of founder electronics, Zhang Jianguo, deputy director of font center, vice president of Founder Electronics and general manager of font business department, Wang Wen, director of Founder font design, and winning representatives of the 11th founder award design competition attended the offline meeting. The founder and creative director of senseteam closed in the dark Zhang Hao, chairman of Shenzhen Graphic Design Association, and Ma Shirui, co-founder of typod graphic design studio, attended the conference online. Many designers and font loving viewers witnessed the convening of the conference by watching the live broadcast online.
Shao Xing, chairman and President of founder electronics, said in his speech that the first “founder Award” printing font design competition of Peking University in 2001 was launched for the whole society. In 2005, the Ministry of education, Peking University and founder electronics jointly built the Chinese character font design and research center. The “founder Award” design competition has become an important work that the font center and founder electronics have always adhered to. In order to better serve the development of the industry and lead the trend of font design, font center and founder electronics have continuously innovated and changed the theme, content, system and selection criteria of the competition, and achieved gratifying results.
the winning works of the 11th founder award are announced
Apply new font い い on the step again
The 11th “founder Award” design competition was hosted by font center and founder electronics, and co organized by the professional committee of Chinese character font information of Chinese information society, Shenzhen Graphic Design Association, Chinese designer salon, fontworks, typetogether, productiontype and other units.
Based on the theme of previous competitions to find good fonts, the 11th founder award design competition hopes to further see that designers in different fields can make fonts more vitality and value through exquisite application. Two competition units of font design and font application are officially set up. Among them, the font design unit includes Chinese professional group, Chinese student group and Latin group, and the font application unit includes brand category Books, packaging, posters and RGB.
Since its launch on September 12, 2021, the 11th competition has lasted six months and received 5273 entries, including 3710 in font design and 1563 in font application. More than 300 colleges and universities organized students to participate in the competition, with nearly 500 instructors. Fifteen expert judges adopted the online method. After several rounds of professional, careful and strict evaluation, a total of 60 entries, 26 instructors and 23 cooperative colleges and universities won the font category award, evaluation committee award, excellent instructor award and excellent cooperative college award set in this competition.
On behalf of Ni Chuwan and Wang Wen, the judges of the font design unit announced the winners of the Chinese student group, the Chinese professional group and the Latin group, and made professional comments on the Chinese winning works. Gerry Leonidas, the judge representative of the Latin group, made a detailed interpretation of the award-winning works of the Latin group in the form of video. The judges of the font application unit, on behalf of Mr. heiyiguan, announced all the award-winning works of font application through online mode and made in-depth comments.
The font design entries of this competition have reached a new level in terms of design level. The creation of the professional group goes deeper into the essential level of font design, and achieves a good balance between stylization, aesthetics and practicability; The works of the student group have made a breakthrough from quantitative change to qualitative change, and have greatly improved in thinking depth, expression techniques and design completion; The works of Latin group have faded the rigid and astringent feeling of foreign font design, and the creative techniques and design taste have been significantly improved.
In the font application competition unit set up for the first time, many entries came from well-known designers and design companies, which were extraordinary. The 20 winning works that finally came to the fore not only represented the high level of current graphic design, but also fully demonstrated the charm and value of fonts. The emergence of a large number of excellent font application works can not only provide word demonstration for designers in various industries, but also make the public feel the value of fonts in social life.
In the awarding session of the conference, Shao Xing, chairman and President of founder electronics, Ni Chuwan, representative of the judges, and Zhang Jianguo, vice president and general manager of font Business Department of founder electronics, jointly came to the stage and issued the award certificate to the representatives of the winners.
“Founder Award” design competition is the earliest design competition for the font industry in China. It is also a professional competition with the widest influence and the largest number of participants in the font design field. On May 23, 2001, at the most difficult time of the font industry, the first “Peking University Founder Award” printing font design competition solicited contributions from the whole society. Since then, it has been 20 years since it was held every two years. More than 18000 font lovers, designers and design teachers and students have participated in it. Through the “founder Award” competition, many excellent works have been developed into word libraries to serve public life; A large number of excellent design talents have come to the fore, and some authors have become the backbone of the industry. While promoting font design innovation and exploring excellent design talents, it has strengthened cultural exchanges between China and the west, promoted the development of font industry, and played a positive role in carrying forward Chinese character culture.
founder 2022 new product and technology release
products, technologies and services exert multi-dimensional efforts to convey the beauty of Chinese characters
● where there are Chinese people, there are square fonts
Founder font library is subordinate to Beijing University Founder Electronics Co., Ltd. and originated from the “Chinese character information processing system 748 project” presided over by Professor Wang Xuan of Peking University. As a leader in the field of Chinese font design, founder font library now has more than 2000 Chinese simplified and traditional font libraries, including 116 GBK font libraries containing 21003 Chinese characters, 78 GB180302000 font libraries containing 27533 Chinese characters, 6 super large font libraries containing 70244 Chinese characters 97 national character library.
For business authorization, founder font library can provide rich scene authorization services to create a complete and professional word use scheme for every commercial customer. At present, more than 10000 enterprises in different fields have purchased founder font library authorization, including Alibaba, Tencent, Baidu, JD, meituan, Suning, Lenovo, Coca Cola, McDonald’s, China Mobile, China UnionPay, apple, Samsung, Huawei Xiaomi and many other enterprises.
As a professional font service provider of the population information system of the Ministry of public security, the population information font solution launched by founder font has been applied in the ID card system, passport system, personal income tax app of the State Administration of Taxation, as well as banking, social security, insurance and other industry systems, effectively solving the problem of missing words of people’s names and place names concerned by the public.
In addition, founder font library also actively undertakes social responsibilities and has successively launched the “support plan for genuine fonts in design colleges”, “support plan for genuine fonts in social welfare” and “public welfare application plan for the project of beautiful Chinese characters – China boutique font library”, providing free genuine font authorization for design teaching and social welfare.
At present, founder font products are widely used in publishing, printing, office, packaging, advertising, film and television, websites, mobile devices, games, animation and other fields. Whether you are reading, reading newspapers, watching TV, surfing the Internet or playing mobile phones, and whether you are shopping, eating or traveling, founder font will be around you.
“Chinese, founder character” is the slogan of Founder font bank and the vision of Founder font bank. I hope all Chinese people can enjoy the font bank services provided by founder, and founder font is right beside you.
● review the history of fine fonts and officially release 447 new fonts
Founder font library will invest a lot of human and material resources every year to create and develop new fonts, providing a steady stream of font choices for all fields of society.
In the font family of Founder font library, there are many fine fonts that enjoy both refined and popular tastes and have a wide range of applications. Once released, they are widely popular. After the test of time, they have become classics. At this conference, Huang Xuejun, deputy general manager of Founder font library, took everyone to review the classic fonts in founder’s history through a large number of brand applications, including founder Lanting Black family, founder youblack family, founder Black family, founder Jun Black family, founder pinshang Black family, founder Yashi Black family, founder Tan Black family, founder felt pen black, founder Yasong family, founder Yansong family, founder Qing engraving Yuesong Founder FW builds purple Ming Dynasty family, founder list book store, founder list book regular script, founder song engraved version show regular script, founder Qianti family, founder Shangku style, founder rough living style, etc.
In recent years, with the continuous improvement of public aesthetics, all walks of life have put forward the demand for font innovation. In order to meet the ever-changing needs of the society in various fields, founder electronics constantly sought innovation and change at the design and development level. At the conference on that day, 258 styles and a total of 447 new fonts developed after the first founder font design conference in 2020 were released, covering creative bold, creative song style, creative cartoon, traditional calligraphy, modern calligraphy and other categories, including founder cloud fluid, founder grassland style, founder fast black Founder xinganghei family, founder super value body family, founder Donggang Song family, founder yihengti family, founder wind into loose body family, founder simple and straight body family, founder hand-painted draft body, founder zhiqingti family, founder Zuoyou thread body family, founder storm elegant body, founder xinghei family, founder lihei family, founder Gangyi body, founder Zhuo black, founder Yashi Song family, founder Huasi Jingsong family Founder elegant song family, founder Qing engraving Yuesong family, founder engraving song, founder time engraving song, founder handwriting Xiti, founder small circle calligraphy, founder wenshuai naughty calligraphy, founder Qianlong running calligraphy, founder Kuangshan regular script, founder running regular script series, founder Hongchang regular script, founder Chang’an regular script, founder Songxue running script, founder handwriting – Li Xiaoru cliff calligraphy, founder handwriting – Cao Junping small regular script, founder Ouyang Hegeng running script Founder Wang Zhian regular script, founder handwriting – Aqing Yixing style, founder baizhouwu bone style, founder Baizhou Cherry Blossom style, founder Baizhou Ninja style, founder zhailidong, founder zhaiton regular script, founder zhaisong feisong, founder zhaiqingxin stippling, founder handwriting – Wang Xiaozhen handwriting and other characters.
These new fonts with various styles can meet the needs of packaging, advertising, film and television, short video and other fields, and provide unlimited creative possibilities for design works.
● continue to promote the project of Chinese fine font library and lead the national trend of “making the past serve the present”
Calligraphy is a writing art with Chinese characters as the carrier. It is a bright treasure of Chinese culture. In order to inherit and carry forward the calligraphy culture and promote the cross time and space inheritance of calligraphy classics, founder electronic applied for and approved the project in 2017, and officially launched the “Chinese boutique font project”. “Chinese fine font project” is a supporting project for the inheritance and development of Chinese excellent traditional culture. Under the joint guidance of the China Federation of literary and artistic circles and the national language and writing working committee, 100 works of famous Chinese calligraphers of previous dynasties will be selected and developed into a computer font. The Chinese calligrapher association is responsible for the selection and quality audit of the development font, and founder electronics is responsible for the development of the font. It highly integrates calligraphy art with information technology and the application of Chinese characters. It plays an important role and significance in inheriting Chinese character culture and spreading Chinese value. It is also a key project that Founder Electronics will strive to build in the next few years.
At the site of the Design Conference on the same day, Wang Wen, the design director of Founder font library, led everyone to review all 35 font achievements of phase I and phase II of “China boutique font library project”: Founder oracle bone inscriptions, founder Shimen ode official script, founder Yiying tablet official script, founder Xizhai ode official script, founder suojing Zhang Cao, founder Wang Xianzhi small block script, founder Cuan baozi tablet official script, founder Haotai Wang tablet official script, founder Shimen inscription official script, founder Zheng Zheng Wengong tablet official script Founder Zhang Menglong tablet regular script, founder Taishan Vajra Sutra official script, founder Chu suiliang regular script, founder sun Guoting cursive script, founder Li Yong running script, founder Lingfei small script, founder Yan Zhenqing regular script, founder Liu Gongquan regular script, founder Yang Ning style running script, founder Su Shi running script, founder Huang Tingjian running script, founder Mi Fu running script, founder Zhao Ji thin gold script, founder Zhao Mengfu running script, founder Zhao Mengfu running script, founder Wen Zhengming running script Founder Wen Zhengming’s small regular script, founder Dong Qichang’s running script, founder Wang Duo’s running script, founder Bada mountain people’s running script, founder Lu Xun’s running script, founder Shen Yinmo’s running script, founder Shu Tong’s running script, founder Qigong running regular script and founder Liu Bingsen’s official script let the audience appreciate the style of ancient calligraphy art in the information age. At present, these fonts have been widely used in many fields, such as press and publication, film and television media, network promotion, short video and so on.
Subsequently, on behalf of the design team, Yang longlong, font designer of Founder font library, shared eight fonts under development: Founder Mao GONGDING gold script, founder Mawangdui silk script, founder ritual tablet official script, founder Zhang Qian tablet official script, founder Wang Xizhi running script, founder Ouyang Xun regular script, founder Li Yangbing seal script and founder Ouyang Zhongshi running script, which will be launched this year.
The “Chinese boutique font project” enables ancient calligraphy classics to cross time and space and come to contemporary people’s life, realizing the “making the past serve the present”. In the future, it is hoped that the boutique font can be fully used, so that the public can feel the charm of Chinese calligraphy art in use, and promote the popularization and promotion of Chinese excellent traditional culture in the whole society.
All the 35 high-quality word libraries developed by the project have been included in the “word beauty China – public welfare application plan of China high-quality word library project”, and provide authorization to public welfare organizations, press and publication units, government agencies, schools and individuals free of charge.
Search “Zijia” in Baidu, download and install the computer client of “Zijia”, click “China boutique font library”, and then you can download and try all the published China boutique font libraries; Or search and follow the wechat official account “China boutique font project”, and click “font access” to easily access the above fonts.
● all-round font cooperation, enrich font products and promote font internationalization
In terms of font product innovation, founder font library, on the one hand, through its own design team and extensive cooperation with all sectors of society, including personal font designers, graphic designers, calligraphers, cartoonists, Chinese character enthusiasts, folk artists and film and television stars, transforms more excellent ideas into font products through cooperation and continuously improves its innovation ability.
Among a large number of excellent fonts in external cooperation, we are familiar with: Founder Guan Jun regular script cooperating with Guan Jun, President of the Chinese Academy of calligraphy, founder Xu Bingxin English calligraphy cooperating with Xu Bing, a well-known artist, Fang zhengjunhei cooperating with Li Shaobo, a professor at the Academy of fine arts of Hunan Normal University, founder Fengya regular script song cooperating with Liu Yongqing, a consultant of Shenzhen Graphic Design Association, and founder Shangku calligraphy cooperating with Hao Junjun, a well-known graphic designer, Founder Jinglei and founder Xu Jinglei’s running script cooperated with film and television star Xu Jinglei, founder Miaowu cooperated with cartoonist Miaowu, founder Xianren cooperated with street artist “brother chalk”, etc.
In addition, the cooperation with the winners of previous “founder Award” design competitions is also an important source of Founder font innovation. Many excellent fonts, such as founder popular style, founder haoti, founder Da Wei style, founder ancient imitation, founder fun song, founder Jingqi spirit style, founder rubber seal style, founder Du black style, founder first-line celestial body, founder grassland style, are all derived from the award-winning works of “founder Award”. At present, a number of award-winning fonts are under development, including founder Tiannuo tongkai, who cooperates with Zhang Hao, the second prize winner of the seventh founder Award for Chinese textbook style, founder Xiyan, who cooperates with Gu Zhengyou, the first prize winner of the eighth founder Award for typesetting, founder Yifang song, who cooperates with Liu Yifei, the first prize winner of the 10th founder Award for Chinese students, and so on. At the site of the design conference, Wang Haichao, director of the product department of Founder font library, introduced the cooperation mode of Founder font library in detail, and sincerely welcomed all sectors of society to join the ranks of cooperation.
Founder font library is also actively strengthening international cooperation to meet various opportunities and challenges in the process of design globalization. On the one hand, we have learned from foreign excellent design methods, and through the global multilingual font design, we have made Chinese fonts better international and meet the use needs of the world, and launched the first global font library – founder Lanting black Pro global; On the other hand, we will introduce foreign excellent font design into China and cooperate with international well-known font manufacturers monotype, typetogether, production type, etc., so as to provide Chinese designers with richer choice of words and Chinese enterprises with more comprehensive solutions.
In 2020, founder font library reached a cooperation with fontworks, a well-known Japanese font manufacturer, to carry out Chinese culture development based on the original Japanese font, and launched dozens of high-quality typesetting fonts such as Zhuzi series. Once launched, it was widely praised by the designer group; At the same time, founder font library has also established cooperation with foreign font manufacturers such as [black] foundry and cadsondemak to introduce font products in Thai, Greek and other languages.
Through cooperation with internationally renowned font manufacturers, founder font library products can support more than 95% of the world’s languages, and “invite in” many excellent foreign fonts abroad to meet the diversified needs of customers and help Chinese enterprises better move towards the international market.
● technical strength helps design innovation and empowers products
Chinese font has both the attributes of art works and software, and its technical strength is also an important guarantee for font products. Founder Electronics started with technology, continued to promote technological innovation, and actively committed to the R & D and application of font related technologies. At the design conference that day, Zhang Hailin, general manager of Internet products Department of Founder font library, introduced the latest technical achievements in recent years.
Variable font technology is the latest hotspot of font library technology. It allows a single font file to support multiple font forms at the same time, realizes single axis or multi axis design space, and allows designers to obtain unprecedented freedom and operational convenience, as well as smaller font files and faster response speed. Following the global technology trend, founder font library launched founder variable Lanting black, founder variable Youhei, founder variable Yousong, founder variable elegant regular song, founder variable Zhongyi song, founder variable sectorau Ming Dynasty style, founder variable Duhei, founder variable hook Title style, founder variable iron wire black, founder variable silk style, founder variable Yazhu style, founder variable new variety black, founder variable Chuang black Founder variable doushen big language style and other 50 Chinese variable font products can meet the different needs of creatives.
The application of artificial intelligence technology in the font industry is also a development trend that can not be ignored in the future. On the one hand, it can greatly improve the font development efficiency, on the other hand, it can liberate the productivity of font designers, so that designers can pay more attention to inspiration and creative mining. In 2016, founder adopted the artificial intelligence personalized font aided generation technology of WangXuan Computer Research Institute of Peking University and launched the handwriting character creation app. Ordinary individuals can generate a complete personal font library containing 6763 Chinese characters in 20 minutes as long as they handwrite 100 Chinese characters. At present, this function has also been launched in Huawei theme store and WPS; In the development process of boutique font library, founder also adopts artificial intelligence technology to assist font design technology to help font designers improve design efficiency.
The “overall solution for the generation of secluded characters in population information” launched by founder font library is also the epitome of Founder’s technical strength. It contains more than 75000 Chinese characters, covering all the secluded characters of people’s names and places. It can provide a large font input method and a variety of adaptation services such as PC (Windows & Xinchuang Edition), web, mobile and applet, so as to meet the use requirements of users in multiple environments, scenes and devices. At present, it has been widely used in the ID card system of the Ministry of public security, passport system, individual income tax app of the State Administration of Taxation, as well as banking, social security, insurance and other industry systems, effectively solving the problem of missing names.
The “word plus” computer client launched by founder font library is a convenient and efficient font management tool. It is committed to solving font problems encountered in design, including font search, font effect display and personalized management of local font library, so as to provide more efficient and convenient word use services. “Zijia” can provide 27 brands of fonts including founder font library and handwriting font library, with a number of tens of thousands, and can support the function of one key activation of word change in illustrator, Photoshop, industry, sketch, CorelDRAW, PowerPoint, word, WPS, founder flying and other software; Through “word plus”, users can choose different forms of business authorization services according to their needs; For the designer group, “Zijia” launched the member commercial licensing service, which can be obtained by paying a lower price. In addition, “word plus” can also support features such as “intelligent literacy” and “one click to fill in missing fonts”. At present, if you search “Zijia” in Baidu, you can download the “Zijia” computer client to experience the above functions and services
● enter the heart of the brand with professionalism and convey the voice of the brand with fonts
With the enhancement of service awareness, more and more enterprises hope to realize the differentiated presentation of brands by “writing brand culture on the facade”. Font, as the basic medium of information transmission, has become an important tool to connect brand contacts.
Following the launch of the first customized font – Yundong black at the invitation of Sports Weekly in 2003, founder font library has successively provided customized font services for customers in many fields, such as Microsoft, UnionPay, Xiaomi, vivo, JD, Coca Cola, China Super League, Doushen(Beijing) Education&Technology Inc(300010) , Chongqing Changan Automobile Company Limited(000625) , Fujian Provincial Department of culture and tourism and so on. In 2021, founder font bank and meituan jointly built a “Beauty Group”; The “tea inspiration body” is customized for the tea brand. In 2022, the “Xinhua News Agency” jointly developed by founder font library and Xinhua news agency new media center was officially released; The customized fonts of Beijing Winter Olympic Games and winter Paralympic Games designed by founder font library have been widely used during the Winter Olympic Games.
In the process of cooperation with these well-known enterprises and organizations at home and abroad, founder font library has explored a complete set of customized font service mode.
At founder 2022 font design conference, Zhang Yichen, founder font library customization project manager, introduced founder customized font service in detail. At the conference site, founder font library jointly released new brand customized fonts with Midea, ABC art book exhibition and one foundation.
Founder font library customizes font service, integrates corporate culture and brand image into font strokes, and tells brand stories to the public in font, which has become the only choice for many well-known large enterprise brands. In the future when enterprise customized fonts become an inevitable trend, founder font library will deeply tap the needs of enterprise multi brand, multi language and variable font applications, and provide enterprises with more professional and comprehensive customized services.
design industry heavyweight guests have a wonderful conversation and insight into the future trend of font design and application
On the day of the conference, the round table forum on font design and application trends opened. This forum brought together a number of experts and scholars in the field of font design and graphic design, including Wang Hongwei, Professor of the Academy of fine arts of Tsinghua University, Ni Chuwan, a font design expert, heiyiguan, the founder and creative director of senseteam, Zhang Hao, chairman of Shenzhen Graphic Design Association, Ma Shirui, co-founder of typod graphic design studio Wang Wen, design director of Founder font library. The guests had a heated and wonderful discussion on the font design concept, font application direction, font industry trend and other topics. The diversified and multi angle communication and discussion brought a lot of inspiration to the font and design lovers.
Chinese characters are an important carrier for inheriting Chinese civilization, the root of Chinese culture and the most representative symbol of Chinese excellent traditional culture. Computer Chinese font is a new form of expression of Chinese character writing civilization in the information age. It is a necessary carrier for Chinese people to communicate information, convey emotion and express culture.
As a leading manufacturer in the field of Chinese font design, having entered the font industry for more than 30 years, founder font library has always taken the Chinese character dream of “Chinese people, founder characters” as the brand concept, and met the needs of all sectors of society with high-quality product lineup, advanced intelligent technology, extensive industry cooperation, in-depth international exchange and professional service system. Founder Electronics will continue to move forward, explore and innovate, provide more font choices for the society, carry forward the culture of Chinese characters and convey the beauty of Chinese characters.
