“We have been making preparations since September according to the previous sales.” With the Spring Festival approaching in 2022, Fengqing sanning Tea Industry Co., Ltd. (hereinafter referred to as “sanning tea industry”) has been busy preparing for the new year goods Festival early. After the cooperation with Jingdong jingzao in 2021, they are full of confidence in the cooperation in the new year, “we have prepared 10000 pieces of inventory for each product.”
“For this year’s annual goods Festival, we have prepared enough goods, including raw materials and packaging materials.” Based on the increase in sales volume in cooperation with JD over the past year, Yu Hailong, sales director of Chengde Shenli Food Co., Ltd., predicts that the sales volume of this year’s annual cargo festival will increase by about 30%.
At the end of 2020, JD launched the “C.E.O” plan of the industrial belt under its own brand to fully promote the small and medium-sized enterprises in the industrial belt to accelerate the transformation and upgrading, reduce costs and increase efficiency. Up to now, the “C.E.O” plan of JD’s own brand industrial belt has covered 70% of the national industrial belt. In 2021, it will help 61 manufacturing commodities with sales of more than 10 million and more than 800 tons of rice / coarse grains to achieve upward growth.
promote transformation and accelerate the digital transformation of traditional enterprises
“We produce what consumers need. Our clothing inventory made in Jingdong and Beijing is very well controlled.” In April 2021, Ningbo lingshang Trading Co., Ltd. (hereinafter referred to as “lingshang”) launched the “third generation water soft cotton T-shirt” in cooperation with Jingdong jingzao, Jingdong’s own brand. By the end of June last year, the average monthly sales of this single product had increased by 100%. According to Cheng Liang, general manager of lingshang, the story behind the birth of the popular model is even more impressive. “More than 70000 third-generation water soft cotton T-shirts have been made, and only a few hundred basic quantities have been preserved in the warehouse.”
Jingdezhen Songjing Ceramics Co., Ltd. (hereinafter referred to as “Songjing ceramics”) has been cooperating with Jingdong’s own brand for only three months, and its sales volume has become the top three cooperative tableware suppliers. “In order to better cooperate with JD’s own brand, we rented a three-story warehouse and opened a separate production line.” Said Xu Bofan, head of production and marketing of Songjing ceramics.
In fact, Ningbo garment industrial belt and the Millennium porcelain capital Jingdezhen industrial belt are facing similar difficulties. From the seller’s market to the buyer’s market, insensitive to market changes and consumer demand and low production efficiency have become the shackles for these traditional enterprises to seek development.
These problems are gradually solved after cooperation with JD’s own brand. Jingdong jingzao assists lingshang in establishing a flexible supply chain of “small order quick reaction”, helping the factory to formulate more flexible sales strategies according to the front-end orders at any time, avoiding invalid inventory and reducing sales costs; Through cooperation with Jingdong’s own brand, Songjing ceramics has designed a small porcelain suit for singles and small families. It can also prepare goods in advance according to the sales situation. “It’s much more calm, and the risk of overstock or out of stock is much less”.
open up production and marketing and help high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) go out faster
“For 618 events in 2020, our sales will be 147000 and 183000 in the same period in 2021; for 11.11 events in 2020, our sales will be 219000 and 317000 in the same period in 2021. The annual growth rate of the whole year in 2021 will reach about 30%.” In advance of last year’s performance, Yu Hailong, sales director of Chengde Shenli Food Co., Ltd. (hereinafter referred to as “Shenli food”) was overjoyed. “After cooperating with Jingdong jingzao, our transaction volume can be said to be rising.”
Hebei Chengde Kuancheng chestnut has a long history and good quality, but before 2008, the local chestnut was “unknown” in China. In 2018, Jingdong jingzao cooperated with. Through the cooperation mode of “Jingdong jingzao + industrial belt factory + cooperative”, channel customized products from aiyukou village were quickly sold all over the country with the brand label of “Jingdong jingzao”. In the past two years, in Jingdong, the sales volume of this Beijing Tokyo made chestnut kernel has increased by an average of 134% per year.
Similar stories also happened in many places: in 2020, Jingdong jingzao cooperated with Yunnan Pu\’er production area to create a ear hanging coffee, with a weekly growth rate of more than 50% during Jingdong 618 in 2021; In 2021, Jingdong jingzao cooperated with sanning tea industry to sell Fengqing tea all over the country in the mode of “farmers + cooperatives + dianblack tea + Jingdong jingzao”. In November of that year, the Hongyun Sifang gift box launched by the two sides directly exploded more than 6000 orders. The “C.E.O” plan of Jingdong private brand industrial belt not only helps farmers increase their income, but also provides more high-quality choices for consumers all over the country.
help domestic sales and promote foreign trade enterprises to broaden sales channels
“We have cooperated with JD’s own brand to launch more than 90 products, of which dozens have become popular.” Thanks to the cooperation with JD’s own brand, in 2020, the sales of Chaozhou Lianyuan Ceramics Manufacturing Co., Ltd. (hereinafter referred to as “Lianyuan”) in the Chinese market increased by 50% compared with 2019, reaching the best over the years, and the proportion of domestic sales increased from 25% to 50%. Similar to Lianyuan, the performance of Guangdong Songfa Ceramics Co.Ltd(603268) (hereinafter referred to as “Songfa”) also continued to improve in the second and third quarters of 2020, and the month on month growth of operating revenue reached 35.5% and 19.1% respectively.
Before that, in 2020, the epidemic led to a sharp decline in orders in overseas markets, which brought unprecedented pressure to Chaozhou porcelain manufacturers dominated by exports. In the face of the changes in the international environment, innovation and change, and seeking the balance between foreign trade and domestic sales have become an important starting point for the development of Chaozhou ceramic industrial belt. Chaozhou porcelain manufacturers represented by Songfa and Lianyuan have further deepened cooperation with JD’s own brands. While developing the main brand in the domestic market, they also rely on the strength of JD’s own brand, Through the “second brand” joint development of segmented products suitable for the Chinese market, we can obtain more domestic market increment.
At the same time, through deep insight into consumption trends and timely feedback, JD’s own brand helps enterprises to achieve more accurate product innovation direction, so as to achieve frequent burst of funds. Guangdong Lingfeng household products Co., Ltd. has cooperated with JD’s own brand to create more than 100 products, and the success rate of new product development has reached 90%; The fascia gun developed by Yongkang feibang Network Technology Co., Ltd. in cooperation with JD’s own brand has exceeded 10 million in sales in four months after listing, realizing the growth of “the second brand” of feibang technology.
“You do the factory, I do the market.” When the source factories of the industrial belt actively seek change and seek transformation and upgrading, the “C.E.O” plan of JD private brand industrial belt gives full play to the digital power, deeply empowers small and medium-sized enterprises, and promotes the upgrading, transformation and iterative breakthrough from factories to industries.
This year, Jingdong and China Central Radio and Television Corporation opened the exclusive interactive cooperation of the 2022 Spring Festival Gala, which is the recognition of Jingdong’s ability to serve users and its long-term determination to build a digital intelligent social supply chain. As a new entity enterprise, JD has always been a friendly partner of brand merchants and small and medium-sized enterprises. The “C.E.O” plan of JD’s own brand industrial belt will also continue to promote the digital transformation of small and medium-sized enterprises, build a “user-centered” c2m industrial chain model, launch more products and services that can meet “what users want”, accelerate the digital intelligent upgrading of the industrial belt and help the high-quality development of the real economy.
