On January 13, 2021, Jason Furniture (Hangzhou) Co.Ltd(603816) issued the annual pre increase announcement for 2021. It is expected that the company will realize the net profit attributable to the parent company of 1.65 billion yuan to 1.73 billion yuan, with a year-on-year increase of 95% to 105%; The net profit excluding non recurring profit and loss was RMB 1.42 billion to RMB 1.500 billion, with a year-on-year increase of 140% to 154%. Jason Furniture (Hangzhou) Co.Ltd(603816) has achieved stable growth in performance for five consecutive years since its listing.
In 2021, Jason Furniture (Hangzhou) Co.Ltd(603816) will take the initiative to attack, deepen reform and synergy, seize the structural opportunities of the industry, and realize the leading competitive advantage of scale and products. The company actively explores and improves the new retail business model of household type, digital type and whole house type, integrates high-quality resources through the supply chain, takes furniture category as the core, improves the scene, creates and upgrades space / store status, strengthens service experience and community operation, and is committed to providing high-value and cost-effective whole house solutions to continuously create value for users.
Continue to promote brand rejuvenation, increase user insight, and transform product advantages into consumer cognitive advantages. In 2020, the company’s brand logo is rejuvenated and gradually moves towards youth and fashion. In March, “Family Lifestyle Research Institute” was officially established to study various lifestyles of Chinese families and young groups, gain insight into the life development trend of Chinese people, and create more ideal life scenes according to user needs. In July 2021, Jason Furniture (Hangzhou) Co.Ltd(603816) released the brand renewal, upgraded the brand positioning from “traditional family emotion” to “modern family concept”, and launched the brand slogan under the new values – yearning for life and taking care of family.
Moving from industry brand to consumer brand requires enterprises to focus on users, pay attention to consumer psychology and solve consumer pain points. Jason Furniture (Hangzhou) Co.Ltd(603816) insight into the user’s pain points, launched the Jason Furniture (Hangzhou) Co.Ltd(603816) “software + customization” integration package, advocated the “customization + software furniture integration” design, realized the integration of products and lifestyle, and provided users with a unified bag carrying solution. During the period of 816 in 2021, the sales of customized integration packages for gujia’s whole house accounted for 37%, the average customer unit price reached 70000, and the same store of integration stores increased by 64%.
Digital enables new retail and improves business efficiency. Jason Furniture (Hangzhou) Co.Ltd(603816) by promoting the online business, we can realize the end-to-end of users, end-to-end of products and end-to-end delivery, so that the enterprise’s information chain can gradually evolve into a digital network of the industrial chain, greatly improve consumers’ purchase, use and service experience, and create the ultimate operation efficiency of internal and partners through the construction of digital operation capability, so as to greatly reduce the operation cost, So as to enhance the competitive advantage of enterprises in the industry and market.
In the household industry, Jason Furniture (Hangzhou) Co.Ltd(603816) takes the lead in realizing the professional team management mode. The company introduced a team of excellent professional managers in 2012 to realize a modern corporate governance mechanism. Shareholders have full trust in the management, fully delegate power, coordinate with the management in strategy, and have a clear division of labor in management. At the same time, the average age of senior managers is about 39.6 years old and the average age of middle managers is about 34.3 years old. The younger management team makes Jason Furniture (Hangzhou) Co.Ltd(603816) the whole team burst into vitality.
The great integration of the home industry and the change of consumption trend bring challenges and opportunities to home enterprises. The next five to ten years will be a competition for the internal ability of home enterprises, Jason Furniture (Hangzhou) Co.Ltd(603816) relying on the advantages of brand, product, channel, organization, manufacturing and digitization, it is expected to obtain more market share.
