On January 11, Xinxuan's anchor egg studio opened a public welfare special session of "China Youth New Year Festival" to help revitalize the countryside. That night, more than 11 million people watched the warm public welfare live broadcast, and local specialties such as Shandong tomatoes, Guizhou crispy pepper and northeast black fungus were sold out.
China's youth special purchases for the Spring Festival, held in 2022, is jointly organized by the National Youth Federation Kwai Tong, the people's daily people's travel service and the people's excellent products, so as to give full play to the youth's advantages and help the Rural Revitalization. This live broadcast is also the second consecutive year of cooperation between "China Youth New Year Festival" and Xinxuan live broadcast.
Before the broadcast, the Kwai sang anchor egg was released on the fast track account for the public service special video. In the video, Xin Youzhi (online name Simba), member of the all China Youth Federation and founder of Xinxuan group, was surprised to appear on the camera and responded to the call, saying: "let's taste the authentic national flavor, excavate excellent domestic goods, and help the Rural Revitalization with the power of youth."
At 6 p.m., the public welfare special session of egg "China Youth New Year Festival" was officially opened. Five minutes after the broadcast, the number of online people in egg live broadcasting room quickly exceeded 100000 +. Among them, the sales of hot and sour powder from Guizhou exceeded 50000 orders, and the sales of black fungus from Northeast China exploded 14000 orders. There are also excellent local goods such as plateau red apricot and volcanic millet, with high cost performance.
As a member of the all China Youth Federation, since the founding of Xinxuan group, Xin Youzhi has taken live broadcasting to help agriculture as one of the operation priorities of the enterprise, actively engaged in public welfare live broadcasting, and explored a combination of "top stream anchor + landmark products + IP upgrade" to help agriculture. In October 2020, Xin Youzhi was awarded the title of "people's product promotion official" of the first batch of all China Youth Federation. According to incomplete statistics, in recent years, Xin Xuan, together with local governments and China Central Television, has helped agriculture with a total sales of more than 600 million yuan through the special programs for helping agriculture in Liupanshui, Guizhou, Heilongjiang Haowu, Shandong, China Central Television's "heart to heart" in Xide County, Liangshan Prefecture, Dalian live e-commerce forum, Henan special program for helping agriculture and other live programs.
Using the new format of live e-commerce, Xin Youzhi and Xin Xuan Group actively play a leading role and contribute to rural revitalization. In April 2020, Ouyang Xiadan, the host of Xinxuan egg connection, brought a variety of Hubei specialties to help Hubei resume production. In August 2020, Xin Youzhi jointly recommended Daliangshan feature Shenzhen Agricultural Products Group Co.Ltd(000061) with host Zhu Xun. With the help of Xinxuan live broadcasting room, a variety of agricultural products have become popular, moving from the field to the dining table of the people all over the country. This has not only enabled more high-quality local specialties to move towards a broader market, but also improved the income of farmers.
For example, in September 2019, a Guangdong Jiangmen sea duck egg entered the live broadcasting room of head anchor Simba through the agricultural assistance activities of Phoenix Satellite TV, and the sales exceeded 3 million within a few minutes. Up to now, Xinxuan live studio has helped farmers in Jiangmen, Guangdong sell more than 50 million sea duck eggs. When the sea duck eggs were sold in the live broadcasting room, the number of local sea duck farmers in Jiangmen increased from 500 to more than 2000. Sea duck egg production enterprises have expanded their production lines, with a daily production capacity of about 700000 pieces, more than 100 employees and an annual sales volume of more than 100 million yuan. At the same time, sea duck egg production enterprises have cooperated directly with local farmers to collect eggs regularly. More than 2000 local farmers have also realized entrepreneurship and income increase with the help of Xinxuan.
"I hope to help more people (including farmers) enter the live broadcasting industry and get a better life." Xin Youzhi said that through live broadcasting to help farmers, Xinxuan live broadcasting room is relying on its own resource advantages and technical capabilities to help rural revitalization, bring more opportunities, more wealth and create more employment opportunities for rural areas; In the future, Xinxuan live studio will explore more diversified and richer modes of helping agriculture, so that more beauty and needs can be seen.
