On April 29, Guangdong Vanward New Electric Co.Ltd(002543) released the annual report for 2021. The company achieved an operating revenue of 7.527 billion yuan last year, with a year-on-year increase of 20.05%, and the net profit attributable to the shareholders of the listed company was 358 million yuan. The basic earnings per share is 0.48 yuan. The company plans to distribute a cash dividend of 3.30 yuan (including tax) to all shareholders for every 10 shares.
At the same time, Guangdong Vanward New Electric Co.Ltd(002543) also released the first quarterly report of 2022. In the first quarter of this year, the company achieved an operating revenue of 2.22 billion yuan, a year-on-year increase of 5%; The net profit attributable to shareholders of listed companies was 159 million yuan, a year-on-year increase of 2.87%; The net profit after deducting non-profit was 168 million yuan, a year-on-year increase of 9.02%.
product power continues to improve
As the world’s leading supplier of overall solutions for kitchen and bathroom appliances and hot water thermal energy systems, during the reporting period, Guangdong Vanward New Electric Co.Ltd(002543) on the one hand
Through the extension of kitchen electric products such as integrated stoves and water purifiers, and through the intelligent interconnection with other bathroom products, we have steadily and actively transformed and upgraded to the overall solution supplier of intelligent kitchen and intelligent bathroom; On the other hand, by consolidating and developing the leading position of gas appliance experts, shaping the first brand in China’s water heater industry, mastering the application technology of multi energy integrated system, promoting the application of domestic, commercial and industrial hot water and thermal energy systems, and becoming a pioneer in the field of multi energy integrated hot water systems.
According to the survey and statistics of commodity sales of large retail enterprises in China, “Wanhe” gas water heater ranked first in the comprehensive market share of similar products in 2021, and has won this title for 18 consecutive years; The market share of disinfection cupboards, gas stoves, range hoods and electric water heaters in China is at the forefront of the industry. The export volume of gas water heaters and gas stoves has been among the best among similar products in the industry for many years, and the products have been sold to 90 countries and regions around the world.
As a pioneer in the water heater industry, Guangdong Vanward New Electric Co.Ltd(002543) adheres to the brand concept of “making home warmer”, constantly pursues technological innovation and breakthrough, and drives the industry to develop in the direction of environmental protection and energy saving technology, intelligent control technology and new material technology.
In March 2021, Guangdong Vanward New Electric Co.Ltd(002543) launched the industry’s first 5g water heater, breaking the traditional product’s simple existence as a water heater carrier and realizing physical interconnection. This means that Wanhe has the ability to provide users with all-round and all-time intelligent life services through the interconnection of household appliances through 5g water heater; In December 2021, Wanhe released new smart gas water heaters wls3w and yl5 series equipped with Hongmeng Zhilian system.
In July 2021, Wanhe’s “development and application of dry burning prevention, sensing, fire control and intelligent technology in gas stoves” project won the “first prize of science and technology progress award of China Light Industry Federation in 2020”; In September 2021, Wanhe’s “Application of intelligent calibration and identification compensation technology in gas water heaters” and “Application of blast pressurization vertical combustion technology and healthy cooking temperature control technology in integrated cooking stoves” won the first and second prizes of the science and technology progress award of Guangdong Light Industry Federation respectively.
In February 2021, Guangdong Vanward New Electric Co.Ltd(002543) joined the China urban gas hydrogen energy development innovation alliance, practicing Wanhe’s social responsibility to make efficient use of clean energy and advocate low-carbon development. In March 2021, Wanhe released hydrogen rich natural gas domestic gas appliances, which is an important achievement of technological innovation in the field of domestic gas appliances, conforms to the trend of national hydrogen energy policy and the transformation of energy supply structure, and improves the innovation ability of China’s gas appliance technology.
During the reporting period, the company applied for 688 patents and added 430 authorized patents; As of the end of the reporting period, the company has accumulated 2285 valid patents, including 180 invention patents.
continue to cultivate the International China “double cycle”
With the proposal of building a new double cycle development pattern of mutual promotion between the world and China, Guangdong Vanward New Electric Co.Ltd(002543) also actively practice this idea and deeply cultivate the Chinese market while strengthening the development of overseas new markets.
In terms of export business, the company focuses on developing markets such as Australia, Europe and the Middle East. In terms of international oven business, we have successfully developed the largest flat sector oven customer in North America, jointly developed the first level sector oven with customers, and expanded product categories; In terms of international kitchen electricity business, focusing on developing the market in Europe, we have completed the shipment of ion gas oven and ion gas stove products.
In the Chinese market, Guangdong Vanward New Electric Co.Ltd(002543) seizes the characteristics of the current “healthy economy”, “lazy economy” and “beauty economy”, and has advanced insight and accurate positioning of the target population.
At the channel level, the company deepens the integration of “Online + offline” channels. On the one hand, the company actively expands third-party online channels such as jd.com stores and tmall premium stores. On the other hand, it strengthens the operation ability of independent official online channels, makes full use of private traffic for community operation, and creates platform marketing and partner mode. During the reporting period, the number of partners in the official mall increased by 1338, totalling 24739, making full use of private domain traffic for community operation.
Guangdong Vanward New Electric Co.Ltd(002543) notes that with the maturity and saturation of the first and second tier markets, the new demand has been replaced by the replacement demand, and the growth opportunity and range are shrinking. However, there is still the demand for replacement, upgrading and fine decoration in the level 3 to level 6 blank markets, which will gradually be opened up as a new core battlefield of kitchen and bathroom. To this end, the company actively entered Gome County stores, Suning retail cloud stores, five-star wanzhentong stores and other business formats, and further sunk its sales outlets through entering local building materials cabinet stores, home decoration and home furnishing stores, shopping malls, community stores and electrical appliance franchise stores in the three-level to six-level blank market.
In addition, the company paid close attention to the Olympic hot spots and the national sports boom, signed table tennis player Sun yingsha as the brand spokesperson, linked the national players with high national popularity with the well-known national brand through official publicity, TVC and press conference, fan operation and other forms, matched the peak technology with the peak technology, and realized the renewal of the spokesperson and helped the brand upgrading; After Tiktok and wechat, we started in-depth operation with Zhihu professional team, followed up the daily hot list in real time and output the content; In addition to the two wechat and one shake, video number, xiaohongshu, station B, Kwai and other channels gradually began to operate according to the tonality of different platforms, and implemented the whole platform video messaging mechanism.
In the era of digital economy, Guangdong Vanward New Electric Co.Ltd(002543) also continues to promote the process design and optimization of digital enterprises. In March 2021, the company signed a strategic cooperation agreement with Alibaba cloud and nailing in Hangzhou, announcing that it will rely on exclusive nailing to realize the digitization of marketing end and supply chain end, promote the digitization of more than 8000 b-end and more than 15000 sales outlets in China, and comprehensively carry out digital transformation of more than 1000 suppliers in the future, realize upstream and downstream ecological online collaboration, build an “integrated cloud nailing” industrial chain, and drive Wanhe’s new business to open a new situation.
