Guangdong Chj Industry Co.Ltd(002345) ( Guangdong Chj Industry Co.Ltd(002345) ) disclosed the 2021 annual report on April 29. During the reporting period, the company achieved an operating revenue of 4.636 billion yuan, a year-on-year increase of 44.2%; The net profit attributable to the shareholders of the listed company was 351 million yuan, a year-on-year increase of 151.03%; The basic earnings per share was 0.39 yuan, a year-on-year increase of 143.75%.
The annual report shows that the company takes digital transformation as the main driving force of operation, continuously improves product competitiveness, constantly innovates marketing means, accelerates Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration and forms endogenous growth power; At the same time, accelerate the expansion of franchise, improve the market share and realize the extension growth. Driven by the internal and external driving forces, the operating performance of the company’s jewelry and women’s bags has increased significantly.
In 2021, the company increased its investment in brand promotion, Guangdong Chj Industry Co.Ltd(002345) jewelry invited Tang Yixin as the brand ambassador, and Fion fianne officially signed film and television star Qiao Xin as the brand spokesperson, gradually establishing a star cooperation matrix that meets the diversified needs of the brand and users, and greatly improving the brand popularity and influence. At the same time, actively try to cooperate with brands or platforms in cross-border fields, and use we media to strengthen active communication.
During the reporting period, Guangdong Chj Industry Co.Ltd(002345) carried out cross-border cooperation with terensu and huaxizi, a domestic beauty brand, highlighting the brand style of “Guochao”, and continued to expose and drain users on off-site platforms. On tmall national tide day, Guangdong Chj Industry Co.Ltd(002345) as the exclusive co branded jewelry brand of new domestic products, was invited to participate in the first Chinese brand parade.
In 2021, the company completed the upgrade of smart cloud store from 1.0 to 2.0. The middle stage of the intelligent supply chain closely related to the smart cloud store has also been continuously optimized to realize the intelligent replenishment of the store and open up the effective link of the supply chain. With the help of cloud store system, Fion provides professional leather care services to drain stores, which has brought good results in sales transformation and increasing repurchase rate. In terms of private domain live broadcast of cloud store, Guangdong Chj Industry Co.Ltd(002345) with the in-depth cooperation between cloud store and Tencent smart retail, jointly created the first public-private domain live broadcast in the jewelry industry, and was successfully selected into the 2021 Tencent smart retail white paper business case.
During the reporting period, Guangdong Chj Industry Co.Ltd(002345) and Li Jiaqi cooperated in live broadcasting of goods 14 times, accumulating 24 product links; Fion has twice set the highest sales record in the category of more than 10 million yuan per game in Tiktok live e-commerce. During the reporting period, the company’s online business (excluding cloud store) achieved good results, including a year-on-year increase of 40% in jewelry business and 85% in women’s bag business.
During the reporting period, “CHJ Guangdong Chj Industry Co.Ltd(002345) ” jewelry added 159 franchise stores. The high-speed operation of each store and the continuous improvement of the company’s brand quality.
In the era of the rise of the national tide, the company continues to develop products that strengthen the imprint of Oriental culture and highlight personality expression with the ability of technological innovation that it has adhered to for many years. During the reporting period, Guangdong Chj Industry Co.Ltd(002345) jewelry launched “bamboo”, “hard stone”, “good luck”, “square and round” and other new color gold trend products. With the beauty of Eastern Pioneer Driving School Co.Ltd(603377) and combined with the latest trend style, Chinese traditional elements and craftsmanship radiate new vitality.
