With the opening of the 2022 Winter Olympic Games in Beijing, the enthusiasm of the whole people for ice and snow sports continues to rise. As of the closing on January 12, the wind Winter Olympic Games index has closed up 4.1% this year, up more than 12% in the past 60 days.
Since this year, the relevant concept stocks in the A-share market have also continued to receive market attention. According to incomplete statistics, dozens of A-share listed companies involved in venue construction, supporting transportation facilities, sponsorship and supply services, technical support and licensed commodities have participated in the construction and service guarantee of the Winter Olympic Games. China Railway Group Limited(601390) , Luoyang Northglass Technology Co.Ltd(002613) , Juli Sling Co.Ltd(002342) , Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) etc. have participated in the construction and reconstruction of the venues. Beiqi Foton Motor Co.Ltd(600166) and Yutong Bus Co.Ltd(600066) are the main suppliers of hydrogen fuel cell vehicles for the Winter Olympic Games, Petrochina Company Limited(601857) , Gd Power Development Co.Ltd(600795) also provide hydrogen energy supply guarantee for the Winter Olympic Games and winter Paralympic Games. Sponsor supply service participants include Shuhua Sports Co.Ltd(605299) , Beijing Shunxin Agriculture Co.Ltd(000860) , Yihai Kerry Arawana Holdings Co.Ltd(300999) , Iflytek Co.Ltd(002230) , Guangdong Dongpeng Holdings Co.Ltd(003012) and other listed companies; In terms of technical support and guarantee, China United Network Communications Limited(600050) , Qi An Xin Technology Group Inc(688561) , Beijing Gehua Catv Network Co.Ltd(600037) and other listed companies are deeply involved; In addition, Wangfujing Group Co.Ltd(600859) , China Sports Industry Group Co.Ltd(600158) etc. participated in the production and sales of licensed commodities for the Winter Olympic Games. Recently, Beijing Fengshangshiji Culture Media Co.Ltd(300860) announced that its wholly-owned subsidiary Fengshang mutual entertainment will use mobile Internet information technology to create the first virtual concert of winter ice and snow sports IP, which will be broadcast live online; Shandong Nanshan Fashion Sci-Tech Co.Ltd(300918) also said on the interactive platform that the company participated in the design of Winter Olympic president’s cold proof clothes and short multifunctional clothes, and the designed short multifunctional clothes were successfully shortlisted.
The potential of ice and snow industry is being gradually released. The latest China ice and snow tourism development report (2022) issued by China Tourism Research Institute points out that despite the impact of the epidemic, stimulated by the supply and demand of Beijing Winter Olympic Games, the return of ice and snow outbound tourism, the upgrading of tourism consumption and the national layout of ice and snow facilities, It is estimated that China’s ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan in 2021-2022 ice and snow season. According to the flying pig data, since December 2021, ice and snow themed tour bookings across the country have maintained an average weekly growth of 46%. The results of the statistical survey on “driving 300 million people to participate in ice and snow sports” carried out by the National Bureau of statistics entrusted by the State Administration of sports recently showed that China has achieved the goal of “driving 300 million people to participate in ice and snow sports”, the number of participants in ice and snow sports in China has reached 346 million, and the resident participation rate has reached 24.56%.
At present, various investments in the ice and snow industry continue to be hot, and these investments are also changing from simple scale expansion to connotative development of quality and capacity improvement. According to the statistics of China Tourism Research Institute, in the field of major projects, the total investment scale of ice and snow tourism heavy asset projects was nearly 900 billion yuan from 2018 to 2020, and the total investment of new heavy asset projects in 2021 was about 90 billion yuan. According to the enterprise survey data, there are nearly 6700 ski related enterprises in China. In the first 11 months of 2021, 1206 related enterprises were added, with a year-on-year increase of 61%.
Institutional sources pointed out that the Winter Olympics and relevant policies will drive more places to start developing ice and snow tourism products in the future. Guoyuan Securities Company Limited(000728) pointed out that through the analysis of the impact of the previous Olympic Games on the economy, the Winter Olympic Games will bring overall economic boost to China and its corresponding host cities. There are huge potential business opportunities in such segments as venue construction, sponsorship services, technical support, energy and transportation supporting facilities and sales of licensed products. It is suggested to pay attention to the leading enterprises in the segments. In addition, according to the white paper data of China’s skiing industry, China is the world’s largest primary skiing market. With the concept of the Winter Olympic Games and industrial policy support, China’s skiing industry is expected to enter a golden period of development.
