In 2022, the clothing industry had a cold start. Affected by the cold wave weather and other factors, the sales of spring clothes in major shopping malls were poor and the backlog of goods was serious. What is the specific situation?
During the visit, the reporter learned that although major shopping malls and clothing stores in Shenzhen launched new spring clothes as early as before the Spring Festival, the sales volume of spring clothes is far lower than that in previous years.
Sun Jian, assistant general manager of Shenzhen Tianhong Longhua shopping center: in terms of women's spring clothes, the decline is still relatively large, with a decline rate of about 60%, including leather shoes and leather goods.
According to past experience, spring clothing sales in Shenzhen have come to an end at the end of April every year. Due to poor sales, the unsalable phenomenon of spring clothing of major brands this year is obvious.
Chen Jiajin, the store manager of a clothing brand store in Maoye Tiandi, Shenzhen: spring clothes have been taken off the shelves now, and some thicker money has been returned to the company.
Shenzhen Nanyou women's clothing wholesale market is a famous clothing distribution center in China affected by the cold sales in the garment industry, the lively trading scene in previous years did not appear as scheduled
Local clothing wholesalers told reporters that with the warming weather, spring clothes have lost the best opportunity to sell, and millions of spring clothes in stores may become unsold "boxed goods"
Chen Jiayi, a clothing wholesaler in Shenzhen: originally, the strongest item in Shenzhen was spring and summer clothes. We started preparing goods years ago, and more than 1 million goods in the warehouse could not be delivered.
The reporter learned that according to the law of the garment industry, garment manufacturers will increase the pressure of capital and inventory after missing the spring clothing market, which will further affect the production of summer clothing
Chen Xin, a clothing wholesaler in Shenzhen: cash flow is all pressed on the spring models. Now we have the summer models, and the summer customers don't come back, so the cash flow doesn't come back. Now our design team is developing the autumn and winter models.
