With the rapid development of the national economy, under the trend of consumption upgrading and fierce beer competition, China’s beer market has developed from the incremental era of horse racing enclosure to the era of personalized, high-end and diversified stock. Implementing the strategy of high-end products and improving the product structure will be a new round of competitive trend for beer enterprises Chongqing Brewery Co.Ltd(600132) opened the prelude to high-end 2022 products with a new product “jinchongqing” Chongqing Brewery Co.Ltd(600132) high-end new product jinchongqing is heavily listed. The imported gold malt is brewed into a fine and mellow gilding liquor, which is refreshing and sweet. From taste, meal preparation to life, it brings consumers high-end quality experience and golden Chongqing quality life.
Golden malt is imported, with full and round grains. Every drop of wine brewed is strong, sweet and crisp, and has a prominent taste. . The golden experience between lips and teeth is unforgettable. This is the interpretation of “enjoy golden Chongqing, good quality and Chongqing flavor”.
celebrities gather at the “wheat garden cocktail party in the city”
new product amazing release
In order to celebrate the launch of high-end products, jinchongqing held a splendid wheat garden cocktail party in the city. The golden wheat garden was moved to the city to create an immersive new experience. Jinchongqing presented a golden romantic “journey through” for tasters. Through the interaction between sensory creativity presentation and device, such as the vision of golden malt, the hearing of wind blowing wheat waves, the mellow and full touch of malt, the ultimate experience and display of the freshness and sweetness of golden malt were heartily and vividly. Golden Chongqing Brewery Co.Ltd(600132) golden quality taste makes the guests exclaim and marvel and enjoy the distinguished moment. The listing of jinchongqing marks that Chongqing Brewery Co.Ltd(600132) has reached a new level and opened a golden era for the people of Chongqing.
join hands with high-end Yuwei catering,
dianjin Chongqing quality life
Jinchongqing hopes to bring high-end quality experience to consumers from taste, food and life. In order to fulfill the promise of “enjoying golden Chongqing and having good quality Chongqing flavor”, golden Chongqing has linked several high-end Chongqing flavor restaurants to launch golden Chongqing flavor map, including winery hot pot, qiaobayu and other famous local stores. Through the creation of a series of exquisite cooperative dishes, golden Chongqing flavor experience is provided to consumers in the whole city. The perfect combination of golden Chongqing and exquisite chongqing cuisine brings a sense of ceremony and dignity, and conveys a yearning high-quality lifestyle.
In order to further enhance the high-end image and witness the strength with quality, jinchongqing joined hands with Chongqing gold to launch 999 thousand gold commemorative coins for listing. The gilding liquor brewed with real gold strength as gold malt is crowned! Strengthen the high-end positioning of jinchongqing in the minds of consumers. After several waves of golden marketing combinations such as golden texture listing meeting, golden Yuwei map and gold commemorative coins, golden Chongqing detonated the volume of new products on the market, and deeply implanted the high-end positioning into the hearts of consumers.
Chongqing Brewery Co.Ltd(600132) in recent years, actions have been frequent, and the most noteworthy is the strategic layout of high-end brand. According to the 2021 annual report issued by Chongqing Brewery Co.Ltd(600132) the latest, during the reporting period, the sales volume, revenue and net profit attributable to shareholders of the listed company all increased. One of the important driving forces for growth is the brand’s high-end strategy. Jin Chongqing made an eye-catching debut. For Chongqing Brewery Co.Ltd(600132) , which high-end new products will be launched in the future and what high-end experience will it bring to consumers? It’s really exciting.
